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I’m Already a Member; Don’t You Know That?

YourMembership Blog

I recently requested information for an upcoming conference from an association that I’ve been a member of for a few years. As expected, I received a confirmation email thanking me for the request and the approximate time I’d receive the brochure. But, I also received an email that stated I just created a new account to access all of their websites and tips about how to get started.


The Data Approach to Community

Higher Logic

Predicting your community’s behavior can be hard. Many organizations find themselves guessing at member information, outreach and retention tactics. But the data is all there – in fact, you probably already have a plethora of data to help you draw conclusions about member predictors. It’s taking that data to the next level and organizing it that can seem daunting. Data: the fear of starting.

The Perfect Storm

Spark Consulting

I’d like to share some sobering statistics about higher education and employment: In the United States, students graduate from college with an average debt load of nearly $29,000. Total student debt in the U.S. is $1.23 trillion and rising. 47% of college-educated workers under 25 work in jobs. that do not require a college degree. Worldwide, 73.3 million people under the age of 25 are unemployed, representing 36.7% of total global unemployment. In the United States in 2015, 32% of employers reported. struggling to find qualified workers. form of postsecondary education or training.

Is It Time to Ax Your Young Professionals Group?


Do you remember sitting at the kiddie table? I do, and it’s a memory that brings up mixed feelings. loved the kiddie table when I was five, but by 14 I was tired of all the screaming children. wanted to move on to the main table. imagine you can think of a time when you wanted the same thing. Association Management Member Engagement Millennials

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Association Brain Food Weekly: 8.22.16

Reid All About it

“ I’ve got the sweetest hangover, I don’t want to get over… ”. Not that kind of hangover. I’ve got the post-ASAE Annual buzz. This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. It’s that buzz you feel when your neurons start firing up and making connections.

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Listen: Don’t just hear

Aaron Wolowiec

Jennifer Grau, president, Grau Interpersonal Communication. This month’s guest blog post is by Jennifer Grau , president of Grau Interpersonal Communication , who is a listening trainer, coach, facilitator, speaker and consultant. But something critically important is missing from this list: the kind of listening environment you cultivate. Most people are passive, lazy listeners.

From #ASAE16: Using Trends to Steer Your Organization’s Strategic Plan


While at #ASAE16, I had the opportunity to attend a session titled, “Using Trends and Environmental Scanning to Steer Strategic Planning.” The session was presented by Sue Pine, CAE, Vice President of Professional Development at Association Headquarters , and Kristine Metter, CAE, Vice President of Member Services at America’s Essential Hospitals.

Social Media: It’s a Thing


We all know it, but this is kinda fun regardless. Credit: OnBlastBlog. photo credit ). Potluck

How Online Communities Ease the Pain of Tech Support

Higher Logic

What do you do when you’re on hold with a company’s tech support? Clean? Watch TV? Just sit on the couch waiting for the day it’ll all be over? We all have bad memories of waiting on hold for hours, being transferred from one representative to another, and still not resolving the problem. Although some companies are better than others, it’s frustratingly common. Often, it’s not their fault.

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Aligning Your Mission, Values, and Benefits for HR Success

Associations Now

At #ASAE16, Learning Lab Speaker Mark Sedgley told attendees that aligning your association’s mission, values, and benefits will attract, engage, and retain talent. When I hear the word “alignment,” I think of Bikram yoga—that sweaty brand of stretching, which entails 26 repeated poses in a 105-degree studio. What they really want is to be part of something.”.

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Building a Winning Advocacy Strategy

Beekeeper Group

The Olympics are over but your winning advocacy strategy journey is just beginning. Follow these steps and bring your campaign from an idea on the starting blocks to a gold medal finish. We’ll see you on the podium. The post Building a Winning Advocacy Strategy appeared first on Beekeeper Group.

To Share or Not to Share Your Association’s Content?


It’s a common question in the association world: Should you share your organization’s content or reserve it for members only? On one hand, you want people to see the great value your organization provides. But on the other hand, why would someone join your association if they can get that information for free? association management member engagement Small Staff Chatter

Why Digital Badges are the Future of Association Education

WBT Systems

Why are Digital Badges the future of Association Education? The way we learn is constantly evolving. Association members use their professional social networks, curated feeds, and a myriad of other digital channels to enhance their professional skills. At the same time, the means whereby learning/training is recognized, accredited and validated is also changing. How do you achieve both?

The Conference Experience Starts Before the Conference

Smooth The Path

How do you create a great conference experience? By getting attendees ready for a great conference experience! Here are three new things to try out: Rock the pre-conference communications : What are the most common attendee mistakes or misunderstandings? What is the biggest pain point for your conference? Is it how to get there, which sessions to go to or how to get the most out of the reception?

Nonprofits Get New Guidelines for Presenting Financials

Associations Now

More than two decades after issuing rules and regulations for nonprofits on how to present and share their financials, the Financial Accounting Standards Board hopes to simplify things for these organizations, as well as their donors, by issuing new guidelines. One major change, for example, is replacing the existing three-class net asset system with a simpler, two-class structure.

Hello, Goodbye, Hello

Association Subculture

Dear Association Subculture Readers - I know it has been a long time since I have posted. Please forgive the communications sabbatical I took from blogging and social media (although I have been active on Facebook). I've missed you guys. wanted to send you a quick message to let you know I'm back, but I'm shuttering the Subculture and moving my efforts to a new platform - The Association Forecast.

5 Easy Ways to Boost Survey Participation


Creating a survey is one thing, but getting people to complete it is a whole different story. People just don’t have the time - or often, the incentive. So how do you change that frustrating behavior? Here are five tips: association management association leadership member engagement Association Views

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Storytelling Over Statistics

Association Adviser

Stories have a power that facts don’t. Scott Steen, CAE, FASAE. That was the lesson at “Becoming Your Association’s Storyteller in Chief,” a riveting Learning Lab by American Forests President & CEO Scott Steen, CAE, FASAE at the 2016 ASAE Annual Meeting. Today, instead of looking to inform his audience solely with facts and figures, his goal is to inspire. Use poetic language.

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Reeling in the Big Kahuna - Washington DC Association Consultant

The Moery Company

Ah, the sales ‘go round’… I’ve attended meetings for years now where we sit around the table with association people who are NOT in sales or the business development area.  They start ticking off all the prospective member companies we should have, or the sponsors who should be at a six-figure package.  I like to categorize these as “oughta be’s.”. “Oh, ‘so and so’ ought to be a member, etc.”

Lean Startup Strategy: Take Your Innovation in Smaller Bites

Associations Now

Notes on My Notes Two weeks ago, before the ASAE Annual Meeting began in Salt Lake City, I noted that I was conducting an experiment in putting my notes out there in public, through Dropbox Paper. Next time, I might test out another tool. You can see how I did over this way. Could the lean startup strategy for building out ideas be one way to shift the conversation in your association?

How to Get the Most out of Your Next Association Brainstorm

Smooth The Path

Have you ever facilitated a brainstorm where no matter what you did you couldn’t get the energy up and the participation flowing? Have you ever participated in a brainstorm and had a hard time coming up with great ideas? Have you ever walked out of a brainstorm and thought we didn’t come up with much that we haven’t already discussed before? love brainstorms! love the energy.

How to define affiliation (and is it different than engagement?)


Jamie opines on this topic over at : “One client we’re working with created an “Affiliation and Engagement” task force. Their engagement conversation wasn’t particularly focused on membership. It started looking within membership at how members lined themselves up for participation in the association. wanted to clarify what’s going on here. ” Read more here.

Embracing Change at Your Association: 3 Tips


Regardless of who you are or how much experience you have under your belt, change is scary. It’s the fear of the unknown. But don’t let fear hold your association back. If you need a little push, check out these tips for fully embracing change: association management association leadership Small Staff Chatter

How to Navigate the World Today - Washington DC Association Consultant

The Moery Company

There are terrible things going on in the world. But tragic events have always been an unfortunate part of a world occupied by the human race.  However, we could choose not to use these events to make generalities about the world or certain people in it. Yes – there are terrible things taking place every day; but, there is an incredible amount of goodness in response to catastrophe.

Want to Improve Your Culture? Don’t Micromanage It

Associations Now

Leaders steer the culture of their organizations, actively or not. But leading well demands an awareness of when managing becomes controlling. didn’t attend the ASAE Annual Meeting & Exposition last week in Salt Lake City, but I did my best to keep up with the conversation on leadership there via the #asae16 hashtag. Gruenert & Whitaker #ASAE16. ASAE16. Love this. ThadLurie.

We Are Finding Out What Skills Association Leaders Need Today (And You Can Too!)

Smooth The Path

-What skills do today’s association leaders need? What can association CEO’s be doing to nurture great boards? – What are the non-negotiable elements that make up high performing boards when there is so much change going on? These are the questions the folks at AH and I have been wondering about. And now we are asking them! All the best, Amanda. appeared first on Smooth The Path.

Membership Renewal Starts on Day 1


When is the right time to start approaching your members about renewing their membership? Do you start 30 days prior to their membership expiring?  What about 60 days? Do you go back even further than that?  The truth is, renewal started the moment that the member chooses to join your organization. It was interesting to hear the many approaches that different organizations take to retain members.

Experiential Leadership Development

Beth Kanter's Blog

For the leadership development, there were four guiding questions that we explored throughout our journey – and now as I’m back I will continue to reflect and take action based on these: What does it mean to be a leader in the face of complex challenges. What social disparities do you most want to remedy? Where do these disparities come from? Exercise #1:  Herding Sheep.


Association Labs – Episode 50: Just Make the Call! - Washington DC Association Consultant

The Moery Company

Host JP Moery completely embraces digital communication. He says, “Email has transformed our business communications enabling us to cover more ground and respond with lightning speed – It’s unbelievable.” Over the last several weeks, however, he’s been increasingly surprised by how effective problem solving can be through face-to-face conversation or by just picking up the phone. Podcast

Creating Mentorship Programs to Drive Engagement

Associations Now

At an #ASAE16 session, the executive director of the Illinois Park and Recreation Association discussed its mentoring program and how other associations can build their own successful, sustainable  programs to serve members. If members request a new product or service, associations are usually quick to consider it. Trueblood pulled from her experience running IPRA’s mentorship program, ProConnect.

Embrace the Association Change


The waves of change have reached the association world. More than ever, association professionals are having to relinquish control and understand the changes that are occurring in their industry. This may seem exciting, but for many, the impending change can be an overwhelming challenge. Changes in the workplace are inevitable, but an adjustment no less

My 8-point checklist for making an impact on social media on a budget

Optimist Consulting

I recently spoke at MemCom with CharityComms on making an impact on social media on a budget. The great thing about social is that it is generally free and the potential reach is huge, which makes it a good channel to use when you’re looking to communicate effectively on a budget. Here are my top 8 tips for organisations looking to make an impact on social: Set your objectives. Craft your messages.

You Can't Please Everyone

Eric Lanke

My association hosted its largest conference of the year this past week. In all my years in association management--including my formative ones as the meeting planner putting events just like last week's conference together--there is still nothing quite like the high that comes at the close of a successful and well-executed conference. The speakers were top-notch. The members were energized.

Programmatic Advertising: Future-proof your non-dues revenue.

YourMembership Blog

Programmatic advertising is a potentially vast new source of non-dues revenue for associations. It helps automate the media buying process by relying on software to purchase ads that retarget specific audiences. Until recently, it’s been a challenge for some associations to deliver value to B2B digital marketers. But, with this fast-growing model, the opportunities are unlimited.