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Association Brain Food Weekly: 9.16.16

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Does everyone have a cup of coffee and a maple-glazed donut? Just me? No matter, it’s time to review the many learning opportunities scheduled for next week. Then, you know the drill, select and register for one and add it to your schedule. Make time to invest in your future. Check out Wednesday’s The Art of Becoming a Great Webinar Presenter and Friday’s A Recipe for Creating Engaging Webinars.

4 Truths about the Future of Associations

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“Innovation” is such a buzzword now that I wouldn’t blame association execs for tuning out when they hear it. But I like Jim Carroll’s slant on it: “Innovation is all about adapting to the future.” Now, that’s something we can work with. Jim Carroll is the opening keynote at the digitalNow conference which will take place in less than a month (April 21-23) in Orlando. The They just change.”.

Association Brain Food Weekly: 8.22.16

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“ I’ve got the sweetest hangover, I don’t want to get over… ”. Not that kind of hangover. I’ve got the post-ASAE Annual buzz. This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. It’s that buzz you feel when your neurons start firing up and making connections.

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Association Brain Food Weekly: 7.18.16

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Ah, the beach. Between you and me, I prefer the mountains, sssh. But since my family is spending next week at Ocean Isle Beach in North Carolina, I will savor my time with them on the beach. Before I get to OIB, I’m attending the Association Executives of North Carolina’s Annual Meeting in Williamsburg VA where I get to spend time with several speaker friends from across the nation. Host: MPI.

ASAE Annual Exhibitors Miss Another Opportunity

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Yesterday, one of my friends started a conversation on Facebook about all the post-show emails sent by ASAE Annual exhibitors. We’re not receiving nearly the deluge of emails that go out before the show, but, once again, many of these emails are missing the mark. Segment your list. You scanned badges. You know the names of the attendees who visited your booth during the show. Right? Become an ally.

Association Brain Food Weekly: 9.2.16

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120 days left in the year—what do you still want to accomplish? Have you contributed to the community as much as you’d like? If not, take 15 minutes to participate in the Association Leadership Study. This study will find out what leadership practices nurture great boards, what behaviors and skills CEOs need to move their boards ahead, and more. The survey closes next Friday 9/9. Host: Netsuite.

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Association Brain Food Weekly: 6.13.16

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Here’s the list of webinars and other professional development events for the week of June 13. If you’d like me to list your webinar, please send me the information before Thursday, and I’ll be happy to include it in the following week’s list. No demos, sorry. Tue 6/14 at 11 a.m.* – Make the Most of Your Analytics with Google Universal Analytics or Google Tag Manager. Tue 6/14 at 2 p.m.

The ASAE Annual Exhibitor Email Deluge

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Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. Some of them do it well, but some, oh boy, they really blow it. The list ASAE provides to exhibitors includes association execs and staff as well as consultant members like myself. Comply with that agreement.

Association Brain Food Weekly: 4.25.16

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Here’s the webinar line-up for the association community for the week of April 25. If you’re at the digitalNow conference when this is published on Friday, please find me and say hello. Happy Passover! Earth Day is also Friday (April 22)—go out into the woods, desert, or your favorite happy place outside and soak up nature’s splendor. Yes, we are blessed to be here on this beautiful planet.

Association Brain Food Weekly: 4.25.16

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Here’s the webinar line-up for the association community for the week of April 25. If you’re at the digitalNow conference when this is published on Friday, please find me and say hello. Happy Passover! Earth Day is also Friday (April 22)—go out into the woods, desert, or your favorite happy place outside and soak up nature’s splendor. Yes, we are blessed to be here on this beautiful planet.

Association Brain Food Weekly: 6.27.16

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I’ve been thinking about morning habits, again. Last spring, after reading The Miracle Morning by Hal Elrod, I developed morning habits like exercise, meditation, reading, and gratitude journaling that stuck with me for quite a while. Et voilà, my productivity increased. But after a while, I lost my mojo and the habits faded. One good read leads to another. Back in the saddle tomorrow.

Writing Online Content for Distracted Readers

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This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~. Remember the days when members read everything you mailed them? Or, at least you thought they did. Now, content is in danger of becoming a commodity.

Association Brain Food Weekly: 2.15.16

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Next week, schedule one hour for professional growth. Attend one of these webinars or catch up on reading. If you want to learn more about association technology, check out the DelCor blog. Or, if you’re in the generalist mood, Associations Now is your one-stop shop for news and information. Wed 2/17 at 2 p.m. – CMS and AMS Integration Tips for Creating Member Happiness. Register. Register.

My Advice for Emerging Association Professionals

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Here’s a post I wrote for MemberViews Monday, a collaboration of bloggers in the association world who have teamed up to share their experiences and knowledge with other association professionals. The first topic in this series hosted by MultiView blogs is Advice for the Emerging Association Professional. — I never expected to work in associations. Frankly, they weren’t even on my radar.

Association Brain Food Weekly: 8.1.16

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Here’s the list of webinars and other events for the association community for the week of August 1. The association webinar scene is quiet during vacation season and in the run-up to the ASAE Annual Meeting in a few weeks. Since the pickings are slim, please let me know if your organization has a webinar scheduled for August – I’ll be happy to feature it as long as it’s not product-centric.

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How to Manage Social Media with Hootsuite and Buffer

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This article was originally published in the Association Executives of North Carolina’s Success By Association magazine, February 2016 issue. ~~~. Social media is a great way to connect with others, find and share resources, and build a community. But how do you find time to manage it? They both have free and pay versions: I use the free version of Hootsuite and the $10/month version of Buffer.

Association Brain Food Weekly: 5.30.16

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The four-hour work week is a myth, despite what Tim Ferris says, but thankfully the four-day work week isn’t. Even during this short work week, surely you can find some time to invest in yourself. See if any of the webinars listed below sparks an interest. Expert Tips for Engaging Your Webinar Audience. Expert Tips for Converting Your Webinar Audience. Now, on with the show…. Info/register.

For-Purpose People and Organizations Will Change the World

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We attend conferences so we can deepen our knowledge and relationships. Hopefully we’ll also get recharged and inspired too but that doesn’t always happen. I was fortunate enough to come away from the 2014 digitalNow conference in Nashville both recharged and inspired thanks to being surrounded by smart people, good friends, savvy conference organizers and the very cool city of Nashville.

Association Brain Food Weekly: 7.11.16

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Back in the saddle—here’s the list of webinars and other events for the association community for the week of July 11. Tue 7/12 at 10 a.m.* – Navigating the Privacy Shield and the General Data Protection Regulation. The EU-US Privacy Shield Framework and the General Data Protection Regulation (GDPR) will have a significant impact on associations operating in both the US and Europe. hour CMP.

“NO vendors, please.”

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Every day in my association’s online community, people reach out to fellow members to ask questions or request guidance. Today I saw someone ask for examples of associations that have had proven success with social media. At the bottom of her request for help, she added three words – “NO vendors, please.”. I get why people say that. They simply want to help. They’re smart. Tagged: Association.

Association Brain Food Weekly: 7.4.16

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Thanks to Independence Day, most of us have a four-day work week after the 4th. But I bet many of you will try to cram five days of work into four days. It’s not the ideal time to attend a webinar which explains why no one in the association community, as far as I could tell, scheduled one for this week. Are you still jonesing for a learning fix? Well, you came to the right person. Websites.

Association Brain Food Weekly: 4.18.16

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The best professional development opportunity this week is definitely the digitalNow conference. Here’s how dedicated I am to this conference for association execs. After seeing Pearl Jam (bucket list!) on Wednesday night, I’m waking up at the ungodly hour of 2:30 a.m. on Thursday “morning” to catch a 5:30 a.m. flight to Orlando. Hope to see you there! Tue 4/19 at 12 p.m. More info. More info.

Association Brain Food Weekly: 4.18.16

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The best professional development opportunity this week is definitely the digitalNow conference. Here’s how dedicated I am to this conference for association execs. After seeing Pearl Jam (bucket list!) on Wednesday night, I’m waking up at the ungodly hour of 2:30 a.m. on Thursday “morning” to catch a 5:30 a.m. flight to Orlando. Hope to see you there! Tue 4/19 at 12 p.m. More info. More info.

Association Brain Food Weekly: 6.20.16

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If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m. – How to Leverage Webinars to Fuel Your Marketing & Sales Engine. More info/register. And now, the list of webinars and other events for the association community for the week of June 20. No product-centric webinars, sorry. More info/register. Tue 6/21 at 12:30 p.m. Mishkin, Esq.,

Schedule Some Time at the Front Desk

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I have a question for association, membership and marketing execs: How often do you pick up the phone at the front desk or in the call center? Nina Simon is the Director of the Santa Cruz Museum of Art & History and blogs at Museum 2.0. Her “guilty pleasure” is a smart idea. She also told me she spends about ten hours a month in the galleries with visitors. That’s like a free focus group!

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Association Brain Food Weekly: 8.15.16

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I wouldn’t blame you for having conference envy right now. The lucky among us in the association community, including me, are heading off today or tomorrow to the ASAE Annual Meeting in Salt Lake City for several days of learning, hugging, chatting, drinking, eating, and hanging out with fellow association geeks. You can at least follow the conference hashtag on Twitter: #asae16. Who will show up?

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Does Your Organization Pass the Toothbrush Test?

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Before Google makes an acquisition, the target company must first pass co-founder Larry Page’s toothbrush test: Is the company’s product or service used regularly to make people’s lives better? How does your organization live up to that test?  Do your clients or members depend on something you provide to do their jobs? Does that product/service improve their professional or personal lives?

Association Brain Food: Week of February 1, 2016

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The strong will survive, the smart will thrive. Even busy professionals must set time aside for reading, listening, and learning. Schedule it. Maybe 20 minutes a day, maybe an hour or two a week. You won’t evolve, and your organization won’t evolve, unless you’re regularly feeding your brain with new knowledge and ideas. This morning, I thought, why not share it here too?

Meet You in Nashville: Recharge with Art at #ASAE14

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When I went to Nashville in May for the digitalNow conference, I expected to be wowed by Nashville’s music scene, but I was blown away by the art that surrounded me everywhere I went. wasn’t expecting that. I can think of no better way to recharge your brain than to spend some time enjoying art. Most hotels have thematic bland art in their public areas, hallways and rooms. Not the Omni.

Finding the Right Language (and Mindset) for Dealing with Our Stuff

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While organizing my notes for my book on small home living, I kept running up against a word that bothered me—downsizing. have pages of notes about downsizing. 13 pages—and I haven’t even explored the topic as much as I would like. It’s an important chapter because if you’re moving from a large home into a smaller one, you can’t take all your stuff with you. Reluctant relinquishment. Start gently.

Meet You in Nashville: Where to Eat During #ASAE14 (part 1)

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I like to eat. like to cook too so I appreciate chefs that use locally sourced ingredients to create fabulous dining experiences. Let me tell you, if you choose right, you’re going to have some fabulous dining (and drinking) experiences in Nashville. When I was there in May for the digitalNow conference, I enjoyed some great meals. Germain, Cocchi Americano, Regan’s orange bitters, salt and soda.

Meet You in Nashville: Be a Tourist at #ASAE14

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I’m interrupting my series of posts about eating in Nashville to tell you about some good spots to visit while you’re in town. Nashville’s a great city for visitors because so many destinations are within walking distance of each other. Here’s where we’re going if you want to plan a copycat itinerary. When I was in Nashville in May, we drove down Music Row on our way to or from somewhere.

Meet You in Nashville: What You Need to Know for #ASAE14

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If you’re on the fence about attending the ASAE Annual Meeting in Nashville , let me tell you: Nashville will pleasantly surprise you. No, that’s not quite right. You are going to have a blast in Nashville! What a cool city! That’s more like it. In May when I attended the digitalNow conference in Nashville, I wasn’t expecting to fall for the city like I did. Here’s #1. Saturday, August 9, 8:00 a.m.–10:00

Association Brain Food Weekly: 3.7.16

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Here’s a list of upcoming free education for the association community. Set aside an hour next week for your professional development. If we want to thrive, personally and professionally, we must stay curious and keep learning. If you can’t attend the live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants. Tue 3/8 at 2 p.m.

Association Brain Food Weekly: 2.29.16

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I hope you’ve been able to take advantage of some of the free, quality education offered by the association community. With all the challenges faced by associations these days, these webinars help us hear new perspectives and learn about new practices and technology. If you can’t make the live webinar, register anyways. Mon 2/29 at 11 a.m. Register. Speaker: David W. Cearley, all times are Eastern.

Meet You in Nashville: Sipping at #ASAE14

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I’m usually a beer and wine drinker, but back in May, my first stop in Nashville with my friends Ben Martin of Online Community Results and Teri Carden of ReviewMyAMS.com was at Rumours Wine Bar in the Gulch neighborhood. It was happy hour so a selection of cocktails were $5 or $6. Ben recommended the Old Fashioned — a very fine choice. Shishito peppers at Rumours Wine Bar.

Association Brain Food Weekly: 2.8.16

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Schedule one hour next week to attend one of these webinars, read ASAE Collaborate, or skim the #assnchat hashtag on Twitter for good reads. You can’t get ahead if you’re always behind! Webinars. Tue 2/9 at 3:30 p.m. – eLearning Strategy, Tactics & Responsive Planning. Register here. (1 CAE credit). Wed 2/10 at 3:00 p.m. Register here. (1 CAE credit). Thu 2/11 at 3:00 p.m. Register here.