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Association Brain Food Weekly: 11.18.16

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I was wondering why there are so few webinars next week, and then it dawned on me – it’s Thanksgiving week! Already? I’m glad I figured that out before scheduling work for myself on Thursday. To make up for the lack of webinars, here are some good reads for you, starting with one of the best posts I’ve read on website user experience. Nag nag nag, yes, I’m always nagging you about cybersecurity.

4 Truths about the Future of Associations

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“Innovation” is such a buzzword now that I wouldn’t blame association execs for tuning out when they hear it. But I like Jim Carroll’s slant on it: “Innovation is all about adapting to the future.” Now, that’s something we can work with. Jim Carroll is the opening keynote at the digitalNow conference which will take place in less than a month (April 21-23) in Orlando. The They just change.”.

Association Brain Food Weekly: 11.25.16

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Thanksgiving is a good time to start a daily habit of gratitude. Research Research scientists have lots to say about the positive impact of a daily gratitude practice. With With a little Googling, you’ll see dozens of articles about their findings, including some in  Newsweek , Science of Us , and Headspace. Unlike other good habits, this one doesn’t take much effort, I can vouch for that.

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Association Brain Food Weekly: 11.4.16

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Where did the day go? How many times have you asked yourself that? just did when I looked at the time, yikes. Usually that means I’ve been in that wonderful flow state, that’s a good thing. But it also usually means I got a late start on the day, not so good. The only problem with flow is when I forget to set a timer to get up every 30 or 40 minutes to stretch my legs and get some fresh air.

Association Brain Food Weekly: 7.18.16

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Ah, the beach. Between you and me, I prefer the mountains, sssh. But since my family is spending next week at Ocean Isle Beach in North Carolina, I will savor my time with them on the beach. Before I get to OIB, I’m attending the Association Executives of North Carolina’s Annual Meeting in Williamsburg VA where I get to spend time with several speaker friends from across the nation. Host: MPI.

Association Brain Food Weekly: 8.26.16

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Birthday weeks always put me in a reflective mood. Over the last few days, I’ve been thinking about…. what I accomplished, or didn’t, this past year, and what I hope to achieve in the coming year. what habits I’ve developed, broken, and want to develop. how I’ve been spending my time, and how I rather spend my time. how I can help others because, well, it’s not all about me. Make Video That Works.

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Association Brain Food Weekly: 10.21.16

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If you’re looking for a way to contribute to the association community, I’ve got one for you. Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Here’s another link to the survey.

ASAE Annual Exhibitors Miss Another Opportunity

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Yesterday, one of my friends started a conversation on Facebook about all the post-show emails sent by ASAE Annual exhibitors. We’re not receiving nearly the deluge of emails that go out before the show, but, once again, many of these emails are missing the mark. Segment your list. You scanned badges. You know the names of the attendees who visited your booth during the show. Right? Become an ally.

Association Brain Food Weekly: 9.23.16

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Let’s start with my desert hiking observations from last week in Sedona, AZ. suppose this might bore 96% of you. But if you’re hiking out west soon, you’ll appreciate these thoughts, I hope. Greet fellow hikers as you pass by. People hiking trails rated “strenuous” are usually much friendlier than people on trails rated “easy” or “moderate”—must be a camaraderie thing. Host: Abila.

Association Brain Food Weekly: 10.28.16

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Before we get to this week’s webinars and etcetera, how about some reading suggestions? Roger C. Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Have you read any of them? Could this be another role for associations? I’m satisfied with my life but I’m also never satisfied with my life, do you know what I mean?

Association Brain Food Weekly: 5.23.16

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The only way to thrive in our ever-changing world is by sharpening old skills, learning new ones, and deepening your knowledge. That’s why I provide this list every week—so it’s a little easier for you to do that. Change and fear go hand in hand. Do you ever think about fear? Your fear? Your staff’s fear? Your board’s fear? What do you think about being fearless? Info/register. Host: MPI.

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How Associations Can Transform Higher Education

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Right now, today, in 2016 is the best time to start up. There has never been a better day in the whole history of the world to invent something. There has never been a better time with more opportunities, more openings, lower barriers, higher benefit/risk ratios, better returns, greater upside than now. Right now, this minute. Let’s not blow our chance. The future is calling us. Don’t say college.

Association Brain Food Weekly: 12.2.16

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‘Tis the season for ASAE Tech exhibitor emails. If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. Most of these exhibitors are blowing their one chance to deliver something of value to their target audience’s inbox. What do you think, will they agree?

Association Brain Food Weekly: 10.14.16

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Our neighborhood creek found a new path during the hurricane. My apologies if I missed a few webinars this time. I’m writing this post earlier than usual (Wednesday) because we’re leaving tomorrow for a weekend camping trip on the beach – a welcome change from several days of camping inside our house. As I write this, we’re heading into our fifth day without power. It could have been so much worse.

The ASAE Annual Exhibitor Email Deluge

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Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. Some of them do it well, but some, oh boy, they really blow it. The list ASAE provides to exhibitors includes association execs and staff as well as consultant members like myself. Comply with that agreement.

Association Brain Food Weekly: 10.7.16

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We all need help dealing with the raging river (not gentle stream) of information coming at us every day. Associations are perfectly placed to help us sift through and select the best information to read or consult. Yes, I’ll use the C-word: associations should be the #1 curators for their community. Wouldn’t that be a valuable resource for young professionals and other people in career transition?

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Association Brain Food Weekly: 6.13.16

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Here’s the list of webinars and other professional development events for the week of June 13. If you’d like me to list your webinar, please send me the information before Thursday, and I’ll be happy to include it in the following week’s list. No demos, sorry. Tue 6/14 at 11 a.m.* – Make the Most of Your Analytics with Google Universal Analytics or Google Tag Manager. Tue 6/14 at 2 p.m.

Association Brain Food Weekly: 9.9.16

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This week kicks off with a webinar you won’t want to miss: Elizabeth Engel and Shelly Alcorn discussing their insightful new report, The Association Role in the New Education Paradigm. Unlike many association management reports, this paper isn’t just about associations, it’s about how associations can play a role in our larger world solving a serious issue, one that affects everyone reading this.

Association Brain Food Weekly: 9.2.16

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120 days left in the year—what do you still want to accomplish? Have you contributed to the community as much as you’d like? If not, take 15 minutes to participate in the Association Leadership Study. This study will find out what leadership practices nurture great boards, what behaviors and skills CEOs need to move their boards ahead, and more. The survey closes next Friday 9/9. Host: Netsuite.

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Association Brain Food Weekly: 4.25.16

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Here’s the webinar line-up for the association community for the week of April 25. If you’re at the digitalNow conference when this is published on Friday, please find me and say hello. Happy Passover! Earth Day is also Friday (April 22)—go out into the woods, desert, or your favorite happy place outside and soak up nature’s splendor. Yes, we are blessed to be here on this beautiful planet.

Association Brain Food Weekly: 4.25.16

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Here’s the webinar line-up for the association community for the week of April 25. If you’re at the digitalNow conference when this is published on Friday, please find me and say hello. Happy Passover! Earth Day is also Friday (April 22)—go out into the woods, desert, or your favorite happy place outside and soak up nature’s splendor. Yes, we are blessed to be here on this beautiful planet.

Boozing, Bribing and Brawling on Election Day

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The ugliness of this election has certainly caused a lot of boozing. Bribing? Not touching that one. And brawling? guess we’ll see. But the title of this post doesn’t refer to the election tomorrow, I’m talking about the wild elections of the past. Things could be worse, folks. Boozing it up with George. Election campaigns were a booze fest back then. He won. Why Tuesday? Now, not so much.

My Advice for Emerging Association Professionals

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Here’s a post I wrote for MemberViews Monday, a collaboration of bloggers in the association world who have teamed up to share their experiences and knowledge with other association professionals. The first topic in this series hosted by MultiView blogs is Advice for the Emerging Association Professional. — I never expected to work in associations. Frankly, they weren’t even on my radar.

Association Brain Food Weekly: 9.30.16

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The future of learning has been on my mind lately. After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. Why not dream big or dream differently—that’s how to design your own future. Follow the money, folks. Onward! Here’s the list of this week’s webinars.

Writing Online Content for Distracted Readers

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This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~. Remember the days when members read everything you mailed them? Or, at least you thought they did. Now, content is in danger of becoming a commodity.

Association Brain Food Weekly: 2.15.16

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Next week, schedule one hour for professional growth. Attend one of these webinars or catch up on reading. If you want to learn more about association technology, check out the DelCor blog. Or, if you’re in the generalist mood, Associations Now is your one-stop shop for news and information. Wed 2/17 at 2 p.m. – CMS and AMS Integration Tips for Creating Member Happiness. Register. Register.

Association Brain Food Weekly: 6.27.16

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I’ve been thinking about morning habits, again. Last spring, after reading The Miracle Morning by Hal Elrod, I developed morning habits like exercise, meditation, reading, and gratitude journaling that stuck with me for quite a while. Et voilà, my productivity increased. But after a while, I lost my mojo and the habits faded. One good read leads to another. Back in the saddle tomorrow.

For-Purpose People and Organizations Will Change the World

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We attend conferences so we can deepen our knowledge and relationships. Hopefully we’ll also get recharged and inspired too but that doesn’t always happen. I was fortunate enough to come away from the 2014 digitalNow conference in Nashville both recharged and inspired thanks to being surrounded by smart people, good friends, savvy conference organizers and the very cool city of Nashville.

How to Manage Social Media with Hootsuite and Buffer

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This article was originally published in the Association Executives of North Carolina’s Success By Association magazine, February 2016 issue. ~~~. Social media is a great way to connect with others, find and share resources, and build a community. But how do you find time to manage it? They both have free and pay versions: I use the free version of Hootsuite and the $10/month version of Buffer.

“NO vendors, please.”

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Every day in my association’s online community, people reach out to fellow members to ask questions or request guidance. Today I saw someone ask for examples of associations that have had proven success with social media. At the bottom of her request for help, she added three words – “NO vendors, please.”. I get why people say that. They simply want to help. They’re smart. Tagged: Association.

Association Brain Food Weekly: 5.30.16

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The four-hour work week is a myth, despite what Tim Ferris says, but thankfully the four-day work week isn’t. Even during this short work week, surely you can find some time to invest in yourself. See if any of the webinars listed below sparks an interest. Expert Tips for Engaging Your Webinar Audience. Expert Tips for Converting Your Webinar Audience. Now, on with the show…. Info/register.

Association Brain Food Weekly: 8.1.16

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Here’s the list of webinars and other events for the association community for the week of August 1. The association webinar scene is quiet during vacation season and in the run-up to the ASAE Annual Meeting in a few weeks. Since the pickings are slim, please let me know if your organization has a webinar scheduled for August – I’ll be happy to feature it as long as it’s not product-centric.

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Association Brain Food Weekly: 7.11.16

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Back in the saddle—here’s the list of webinars and other events for the association community for the week of July 11. Tue 7/12 at 10 a.m.* – Navigating the Privacy Shield and the General Data Protection Regulation. The EU-US Privacy Shield Framework and the General Data Protection Regulation (GDPR) will have a significant impact on associations operating in both the US and Europe. hour CMP.

Schedule Some Time at the Front Desk

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I have a question for association, membership and marketing execs: How often do you pick up the phone at the front desk or in the call center? Nina Simon is the Director of the Santa Cruz Museum of Art & History and blogs at Museum 2.0. Her “guilty pleasure” is a smart idea. She also told me she spends about ten hours a month in the galleries with visitors. That’s like a free focus group!

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Association Brain Food Weekly: 4.18.16

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The best professional development opportunity this week is definitely the digitalNow conference. Here’s how dedicated I am to this conference for association execs. After seeing Pearl Jam (bucket list!) on Wednesday night, I’m waking up at the ungodly hour of 2:30 a.m. on Thursday “morning” to catch a 5:30 a.m. flight to Orlando. Hope to see you there! Tue 4/19 at 12 p.m. More info. More info.

Association Brain Food Weekly: 4.18.16

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The best professional development opportunity this week is definitely the digitalNow conference. Here’s how dedicated I am to this conference for association execs. After seeing Pearl Jam (bucket list!) on Wednesday night, I’m waking up at the ungodly hour of 2:30 a.m. on Thursday “morning” to catch a 5:30 a.m. flight to Orlando. Hope to see you there! Tue 4/19 at 12 p.m. More info. More info.

Does Your Organization Pass the Toothbrush Test?

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Before Google makes an acquisition, the target company must first pass co-founder Larry Page’s toothbrush test: Is the company’s product or service used regularly to make people’s lives better? How does your organization live up to that test?  Do your clients or members depend on something you provide to do their jobs? Does that product/service improve their professional or personal lives?

Association Brain Food Weekly: 7.4.16

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Thanks to Independence Day, most of us have a four-day work week after the 4th. But I bet many of you will try to cram five days of work into four days. It’s not the ideal time to attend a webinar which explains why no one in the association community, as far as I could tell, scheduled one for this week. Are you still jonesing for a learning fix? Well, you came to the right person. Websites.

Association Brain Food Weekly: 6.20.16

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If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m. – How to Leverage Webinars to Fuel Your Marketing & Sales Engine. More info/register. And now, the list of webinars and other events for the association community for the week of June 20. No product-centric webinars, sorry. More info/register. Tue 6/21 at 12:30 p.m. Mishkin, Esq.,

Association Brain Food: Week of February 1, 2016

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The strong will survive, the smart will thrive. Even busy professionals must set time aside for reading, listening, and learning. Schedule it. Maybe 20 minutes a day, maybe an hour or two a week. You won’t evolve, and your organization won’t evolve, unless you’re regularly feeding your brain with new knowledge and ideas. This morning, I thought, why not share it here too?