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Association Brain Food Weekly: 12.9.16

Reid All About it

It’s the most wonderful time of the year …Christmas, Hanukkah, frosty nights, comfort food, warm fires, cozy slippers, wool sweaters, and ASAE Tech. One of those things doesn’t belong, you say? Well, it does in my world and the world of my fellow association tech geeks – you know who you are. It’s a crazy time of year for a conference but somehow that makes it even more special. Host: ASAE.

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Association Brain Food Weekly: 1.6.17

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“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. Is that not the best remedy for procrastination? It’s from Meditations from the Mat by Rolf Gates, a daily reader for yoga practitioners and one of my “desert island” books. Procrastination has been getting some positive press lately. The day is short. Heck, life is short. Now, let it snow!

Association Brain Food Weekly: 11.18.16

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I was wondering why there are so few webinars next week, and then it dawned on me – it’s Thanksgiving week! Already? I’m glad I figured that out before scheduling work for myself on Thursday. To make up for the lack of webinars, here are some good reads for you, starting with one of the best posts I’ve read on website user experience. Nag nag nag, yes, I’m always nagging you about cybersecurity.

Association Brain Food Weekly: 12.16.16

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I believe. Who else is getting excited about Christmas? Now that I’m back from the ASAE Technology Conference & Expo , it’s time to get festive. Although, thanks to the good cheer of ASAE attendees and exhibitors, I’ve been feeling pretty festive these past few days. This tweet sums up my emotions about ASAE Tech aka #tech16. If not, I’ll meet you back here in the New Year.

Association Brain Food Weekly: 12.9.16

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It’s the most wonderful time of the year …Christmas, Hanukkah, frosty nights, comfort food, warm fires, cozy slippers, wool sweaters, and ASAE Tech. One of those things doesn’t belong, you say? Well, it does in my world and the world of my fellow association tech geeks – you know who you are. It’s a crazy time of year for a conference but somehow that makes it even more special. Host: ASAE.

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Association Brain Food Weekly: 7.18.16

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Ah, the beach. Between you and me, I prefer the mountains, sssh. But since my family is spending next week at Ocean Isle Beach in North Carolina, I will savor my time with them on the beach. Before I get to OIB, I’m attending the Association Executives of North Carolina’s Annual Meeting in Williamsburg VA where I get to spend time with several speaker friends from across the nation. Host: MPI.

Association Brain Food Weekly: 8.22.16

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“ I’ve got the sweetest hangover, I don’t want to get over… ”. Not that kind of hangover. I’ve got the post-ASAE Annual buzz. This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. It’s that buzz you feel when your neurons start firing up and making connections.

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Association Brain Food Weekly: 11.4.16

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Where did the day go? How many times have you asked yourself that? just did when I looked at the time, yikes. Usually that means I’ve been in that wonderful flow state, that’s a good thing. But it also usually means I got a late start on the day, not so good. The only problem with flow is when I forget to set a timer to get up every 30 or 40 minutes to stretch my legs and get some fresh air.

ASAE Annual Exhibitors Miss Another Opportunity

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Yesterday, one of my friends started a conversation on Facebook about all the post-show emails sent by ASAE Annual exhibitors. We’re not receiving nearly the deluge of emails that go out before the show, but, once again, many of these emails are missing the mark. Segment your list. You scanned badges. You know the names of the attendees who visited your booth during the show. Right? Become an ally.

Association Brain Food Weekly: 9.16.16

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Does everyone have a cup of coffee and a maple-glazed donut? Just me? No matter, it’s time to review the many learning opportunities scheduled for next week. Then, you know the drill, select and register for one and add it to your schedule. Make time to invest in your future. Check out Wednesday’s The Art of Becoming a Great Webinar Presenter and Friday’s A Recipe for Creating Engaging Webinars.

Association Brain Food Weekly: 8.26.16

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Birthday weeks always put me in a reflective mood. Over the last few days, I’ve been thinking about…. what I accomplished, or didn’t, this past year, and what I hope to achieve in the coming year. what habits I’ve developed, broken, and want to develop. how I’ve been spending my time, and how I rather spend my time. how I can help others because, well, it’s not all about me. Make Video That Works.

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Association Brain Food Weekly: 12.2.16

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‘Tis the season for ASAE Tech exhibitor emails. If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. Most of these exhibitors are blowing their one chance to deliver something of value to their target audience’s inbox. What do you think, will they agree?

Association Brain Food Weekly: 5.23.16

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The only way to thrive in our ever-changing world is by sharpening old skills, learning new ones, and deepening your knowledge. That’s why I provide this list every week—so it’s a little easier for you to do that. Change and fear go hand in hand. Do you ever think about fear? Your fear? Your staff’s fear? Your board’s fear? What do you think about being fearless? Info/register. Host: MPI.

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Association Brain Food Weekly: 11.25.16

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Thanksgiving is a good time to start a daily habit of gratitude. Research Research scientists have lots to say about the positive impact of a daily gratitude practice. With With a little Googling, you’ll see dozens of articles about their findings, including some in  Newsweek , Science of Us , and Headspace. Unlike other good habits, this one doesn’t take much effort, I can vouch for that.

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Association Brain Food Weekly: 9.23.16

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Let’s start with my desert hiking observations from last week in Sedona, AZ. suppose this might bore 96% of you. But if you’re hiking out west soon, you’ll appreciate these thoughts, I hope. Greet fellow hikers as you pass by. People hiking trails rated “strenuous” are usually much friendlier than people on trails rated “easy” or “moderate”—must be a camaraderie thing. Host: Abila.

Association Brain Food Weekly: 10.21.16

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If you’re looking for a way to contribute to the association community, I’ve got one for you. Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Here’s another link to the survey.

The ASAE Annual Exhibitor Email Deluge

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Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. Some of them do it well, but some, oh boy, they really blow it. The list ASAE provides to exhibitors includes association execs and staff as well as consultant members like myself. Comply with that agreement.

Association Brain Food Weekly: 11.4.16

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Since presidents are on everyone’s mind this week…I recently discovered the Washington Post’s podcast Presidential. Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. I’m listening to them all in order, of course, and have made it up to the Warren Harding episode. If you’re a fan of American history, you’ll love this podcast. More info/register.

How Associations Can Transform Higher Education

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Right now, today, in 2016 is the best time to start up. There has never been a better day in the whole history of the world to invent something. There has never been a better time with more opportunities, more openings, lower barriers, higher benefit/risk ratios, better returns, greater upside than now. Right now, this minute. Let’s not blow our chance. The future is calling us. Don’t say college.

Association Brain Food Weekly: 1.13.17

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It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Every year, I look forward to pouring over this report as soon as it comes out. To participate in the survey, email Tony Rossell at MGI. Host: MPI.

Association Brain Food Weekly: 10.28.16

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Before we get to this week’s webinars and etcetera, how about some reading suggestions? Roger C. Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Have you read any of them? Could this be another role for associations? I’m satisfied with my life but I’m also never satisfied with my life, do you know what I mean?

Association Brain Food Weekly: 6.13.16

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Here’s the list of webinars and other professional development events for the week of June 13. If you’d like me to list your webinar, please send me the information before Thursday, and I’ll be happy to include it in the following week’s list. No demos, sorry. Tue 6/14 at 11 a.m.* – Make the Most of Your Analytics with Google Universal Analytics or Google Tag Manager. Tue 6/14 at 2 p.m.

Association Brain Food Weekly: 10.14.16

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Our neighborhood creek found a new path during the hurricane. My apologies if I missed a few webinars this time. I’m writing this post earlier than usual (Wednesday) because we’re leaving tomorrow for a weekend camping trip on the beach – a welcome change from several days of camping inside our house. As I write this, we’re heading into our fifth day without power. It could have been so much worse.

Association Brain Food Weekly: 10.7.16

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We all need help dealing with the raging river (not gentle stream) of information coming at us every day. Associations are perfectly placed to help us sift through and select the best information to read or consult. Yes, I’ll use the C-word: associations should be the #1 curators for their community. Wouldn’t that be a valuable resource for young professionals and other people in career transition?

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My Advice for Emerging Association Professionals

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Here’s a post I wrote for MemberViews Monday, a collaboration of bloggers in the association world who have teamed up to share their experiences and knowledge with other association professionals. The first topic in this series hosted by MultiView blogs is Advice for the Emerging Association Professional. — I never expected to work in associations. Frankly, they weren’t even on my radar.

Association Brain Food Weekly: 4.25.16

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Here’s the webinar line-up for the association community for the week of April 25. If you’re at the digitalNow conference when this is published on Friday, please find me and say hello. Happy Passover! Earth Day is also Friday (April 22)—go out into the woods, desert, or your favorite happy place outside and soak up nature’s splendor. Yes, we are blessed to be here on this beautiful planet.

Association Brain Food Weekly: 4.25.16

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Here’s the webinar line-up for the association community for the week of April 25. If you’re at the digitalNow conference when this is published on Friday, please find me and say hello. Happy Passover! Earth Day is also Friday (April 22)—go out into the woods, desert, or your favorite happy place outside and soak up nature’s splendor. Yes, we are blessed to be here on this beautiful planet.

Association Brain Food Weekly: 9.9.16

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This week kicks off with a webinar you won’t want to miss: Elizabeth Engel and Shelly Alcorn discussing their insightful new report, The Association Role in the New Education Paradigm. Unlike many association management reports, this paper isn’t just about associations, it’s about how associations can play a role in our larger world solving a serious issue, one that affects everyone reading this.

Writing Online Content for Distracted Readers

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This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~. Remember the days when members read everything you mailed them? Or, at least you thought they did. Now, content is in danger of becoming a commodity.

Association Brain Food Weekly: 2.15.16

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Next week, schedule one hour for professional growth. Attend one of these webinars or catch up on reading. If you want to learn more about association technology, check out the DelCor blog. Or, if you’re in the generalist mood, Associations Now is your one-stop shop for news and information. Wed 2/17 at 2 p.m. – CMS and AMS Integration Tips for Creating Member Happiness. Register. Register.

Association Brain Food Weekly: 9.2.16

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120 days left in the year—what do you still want to accomplish? Have you contributed to the community as much as you’d like? If not, take 15 minutes to participate in the Association Leadership Study. This study will find out what leadership practices nurture great boards, what behaviors and skills CEOs need to move their boards ahead, and more. The survey closes next Friday 9/9. Host: Netsuite.

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Association Brain Food Weekly: 6.27.16

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I’ve been thinking about morning habits, again. Last spring, after reading The Miracle Morning by Hal Elrod, I developed morning habits like exercise, meditation, reading, and gratitude journaling that stuck with me for quite a while. Et voilà, my productivity increased. But after a while, I lost my mojo and the habits faded. One good read leads to another. Back in the saddle tomorrow.

For-Purpose People and Organizations Will Change the World

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We attend conferences so we can deepen our knowledge and relationships. Hopefully we’ll also get recharged and inspired too but that doesn’t always happen. I was fortunate enough to come away from the 2014 digitalNow conference in Nashville both recharged and inspired thanks to being surrounded by smart people, good friends, savvy conference organizers and the very cool city of Nashville.

“NO vendors, please.”

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Every day in my association’s online community, people reach out to fellow members to ask questions or request guidance. Today I saw someone ask for examples of associations that have had proven success with social media. At the bottom of her request for help, she added three words – “NO vendors, please.”. I get why people say that. They simply want to help. They’re smart. Tagged: Association.

Association Brain Food Weekly: 12.2.16

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‘Tis the season for ASAE Tech exhibitor emails. If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. Most of these exhibitors are blowing their one chance to deliver something of value to their target audience’s inbox. What do you think, will they agree?

Association Brain Food Weekly: 9.30.16

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The future of learning has been on my mind lately. After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. Why not dream big or dream differently—that’s how to design your own future. Follow the money, folks. Onward! Here’s the list of this week’s webinars.

How to Manage Social Media with Hootsuite and Buffer

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This article was originally published in the Association Executives of North Carolina’s Success By Association magazine, February 2016 issue. ~~~. Social media is a great way to connect with others, find and share resources, and build a community. But how do you find time to manage it? They both have free and pay versions: I use the free version of Hootsuite and the $10/month version of Buffer.

Association Brain Food Weekly: 11.25.16

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Thanksgiving is a good time to start a daily habit of gratitude. Research Research scientists have lots to say about the positive impact of a daily gratitude practice. With With a little Googling, you’ll see dozens of articles about their findings, including some in  Newsweek , Science of Us , and Headspace. Unlike other good habits, this one doesn’t take much effort, I can vouch for that.

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Boozing, Bribing and Brawling on Election Day

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The ugliness of this election has certainly caused a lot of boozing. Bribing? Not touching that one. And brawling? guess we’ll see. But the title of this post doesn’t refer to the election tomorrow, I’m talking about the wild elections of the past. Things could be worse, folks. Boozing it up with George. Election campaigns were a booze fest back then. He won. Why Tuesday? Now, not so much.

Association Brain Food Weekly: 5.30.16

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The four-hour work week is a myth, despite what Tim Ferris says, but thankfully the four-day work week isn’t. Even during this short work week, surely you can find some time to invest in yourself. See if any of the webinars listed below sparks an interest. Expert Tips for Engaging Your Webinar Audience. Expert Tips for Converting Your Webinar Audience. Now, on with the show…. Info/register.