Socious

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Customer Engagement: New Research Underscores Opportunities for B2B Companies

Socious

My brother is a computer programmer for a major cable channel. He loves it. He loves computers, tablets, and technology in general. He always has the newest cell phone model (most recently the unfortunate Galaxy Note 7) and he’s constantly lecturing me on staying up to date with the latest technology. I’m usually woefully behind, at least when it comes to personal gadgets.

Cost 100
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The Worst Advice for Online Community Managers

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Have you ever noticed that everyone and their brother has some advice for you? Oh, you got a new job? Get there early, make sure you reply to emails right away and ask lots of questions so they know you’re interested. And wear your gray slacks, they’re very professional. It gets even worse when you start a job in online community management. The job title just sounds so sexy.

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7 Things Your Competitors Will Hate About Your Online Community

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Has your competition gotten a little too close for comfort recently? If you’re like most businesses, your competition has increased in the past few years. That could mean that more local organizations are gunning for your audience, or that your competition has gone from your backyard to global. The internet has made it so much easier for small companies, large corporations, and organizations from around the world to zero in on your customers.

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Can Associations Thrive in a Crowded Marketplace?

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When my family played Monopoly, whoever got those two blue properties (Park Place and Boardwalk) usually won. They dominated the real estate in the most powerful area of the board, so it was hard for anyone to take over their lead. Associations used to have similar monopolies in their industries. They were the centers of their fields and didn’t compete with other organizations.

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What Will Association Management Software Look Like in 5 Years?

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Flying cars. Meals that spontaneously appeared after a machine was given an order. A shower that dressed you. These are things I grew up expecting. They had been promised to me by the Jetsons , first, and then Back to the Future and all its sequels. But I can’t say the future has been disappointing. (Maybe the meal thing.) There are some amazing creations that have occurred over my lifetime.

Software 100
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How to Lead Your Association Through Difficult Times

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When it rains, it pours. And man, is it pouring. It seems like every few hours we hear another piece of crummy news from the media, our friends, or our coworkers. Something always seems to be going wrong, which may just be a symptom of the fact that we’re living in turbulent, uncertain times. Times that can be more than a little frightening. Societal, professional, and personal problems are cropping up with dizzying speed, and they’re having a noticeable impact all over the world.

How To 100
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4 Steps to Inspire Innovation in Your Association

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“Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change. That is inevitable.” – William Pollard. Many people believe innovation is all about inventing and releasing new products. That’s a myth. Innovation is so much more than just revamping products or services.