The 2017 Community Management List (What's In & What's Out)
JANUARY 9, 2017
I wonder what is was that convinced the last person using dancing palm trees on their website to stop in the late 90s or early 2000s. Was is feedback from their market, a grouchy boss’s comments, or an epic marketing fail? Have you ever been caught using a tactic or touting a trend when it was past its prime? User Groups Customer Engagement Online Community Management
Why Building Community Online is Important When Attracting and Engaging Millennials
AUGUST 8, 2016
71% of American adults think that millennials are selfish. That’s according to a recent public opinion survey from Reason-Rupe , and it gives valuable insight into how society views one of the largest generations in history. People look at millennials on their smartphones and tablets and say they’re focused on themselves, lacking engagement with other people.
Don’t Start Writing Your Association’s Next Survey Without Following These Steps
OCTOBER 3, 2016
“USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population.” – David Letterman. That’s insightful information. Really mind-blowing. And funny because it’s so accurate. There are a ton of surveys out there today, and not all of them result in worthwhile information. Association Collaboration Member Benefits Crowdsouring
4 Ways Association Executives Can Reduce Staff Stress
JULY 15, 2016
What costs employers $300 billion per year? Workplace stress. According to the American Institute of Stress , workplace stress can cost employers more than $300 billion annually in medical care, turnover, absenteeism, and diminished productivity. Association Management Association Executives Employee Productivity
5 People You Need on Your Association's Online Community Management Team
OCTOBER 6, 2015
Regardless of how talented your community managers are, it takes more than community professionals to create a sustainable community that provides consistent engagement and value. So, who should you invite to the table when it comes to planning and managing your association’s private online community ? It’s not just members and volunteer leaders that help create a robust peer-to-peer environment.
3 Things Your Conference Attendees Want to Do on Their Phones [Research]
DECEMBER 12, 2016
77% of people say that when they’re attending live events they often (or always) use their smartphones for business. Another 13% say they sometimes use their smartphones, while only 10% say they rarely or never use their phones. That means that 90% of your event attendees are on their smartphones. So where are you? Conference Management Mobile Strategy Event App
Is It Time to Ax Your Young Professionals Group?
AUGUST 18, 2016
Do you remember sitting at the kiddie table? I do, and it’s a memory that brings up mixed feelings. loved the kiddie table when I was five, but by 14 I was tired of all the screaming children. wanted to move on to the main table. imagine you can think of a time when you wanted the same thing. Association Management Member Engagement Millennials
5 Rookie Mistakes Associations Make with Online Communities
AUGUST 31, 2016
Last month, I got a Facebook friend request from my father. I was surprised, but not because there are posts on my Facebook that my father shouldn’t see (there aren’t). I was surprised because my father is a 60-something retiree and he’s getting into social networks, which are really just online communities. Online Community Software Association Executives Launching an Online Community
5 Myths About Measuring Member Engagement
AUGUST 24, 2016
How can associations build loyalty and convince members to renew? According to research by Association Metrics , members who regularly engage by visiting the association’s website, attending conventions, and volunteering are more likely to remain loyal. Association Executives Member Engagement Analytics
How to Make Visiting Your Online Community a Habit for Customers or Members
JANUARY 28, 2016
American politician, Frank A. Clark, once said, “A habit is something you can do without thinking, which is why most of us have so many of them.” Nowhere is that more obvious than on the Internet. Most people visit the same sites, do the same things, almost without realizing it. Association Management Social Business Online Community Management
How to Define, Track, and Increase Member Engagement [Webinar]
SEPTEMBER 5, 2016
Data from a recent report makes me think that there are a lot of executives that are losing sleep these days. Association Management Member Engagement SocialBusiness
How to Get Your Customers to Sell and Market for You
JANUARY 12, 2017
You’ll easily pay $300-$500 for a new vacuum cleaner. That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. spent over 50 hours researching vacuums online. went to multiple stores, testing several vacuums as well as questioning the people selling them. I was looking for a clear idea of the winners and losing in the category.
Why It May Be Time to Ditch Your Association’s Event Tools for Your AMS Software
OCTOBER 19, 2016
I have Hulu Plus, Amazon Instant Video, and Netflix along with subscriptions to several premium cable channels. watch a lot of TV, and I enjoy it. My mother, on the other hand, thinks I’m crazy. Every time she visits she ends up toggling between systems and exclaiming at how much money I’m spending on different subscriptions that often offer the same shows. Then she gets mixed up.
How to Address the 6 Biggest Problems in Engagement in Your Association
SEPTEMBER 12, 2016
When I was in high school I was invited to one of those coveted boy-girl parties. It was a friend’s birthday and she was making a big deal of everything, renting out an entire church hall for the event. Association Management Member Engagement Online Community Management
4 Steps to Inspire Innovation in Your Association
SEPTEMBER 30, 2016
“Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change. That is inevitable.” – William Pollard. Many people believe innovation is all about inventing and releasing new products. That’s a myth. Innovation is so much more than just revamping products or services.
Can Your Online Customer Community Be Fun?
DECEMBER 15, 2016
How do you get people to join and return to your customer community? It’s one of the most persistent question in community management. There are many tactics, but one of the best ways is to ensure that customers enjoy themselves while they are in your community. Online Community Features Customer Communities Customer Engagement
How to Make Your Online Community a Must-Visit Destination for Members or Customers
SEPTEMBER 7, 2016
Do you remember that time you bought a new product or membership, liked it, but then never purchased it again? For me, it was a gym membership. It was one of my more misguided New Year’s resolutions where I went several times, had a decent experience, then forgot all about it. Member Engagement Online Community Management Customer Experience Content Strategy
7 Attractive Member Benefits for Virtual Members of Your Association
NOVEMBER 5, 2015
Have you ever noticed the large number of corporate brands that market on some variation of having it your way ? There’s Burger King, Subway, Kmart, Walt Disney World, and many others. This trend in customer expectations extends well beyond consumer brands. Association Management Member Engagement Association Trends
12 Top Association Articles from 2016
DECEMBER 28, 2016
Remember Cliffs Notes, the popular synopses of required reading and classic literature? For some of us, they were a go-to back in high school. They condense a tome like War and Peace into 25-30 pages, giving you the highlights along with a few symbolic references that high school English teachers eat up. Association Member Engagement Conference Management Social Media Tips
4 Ways to Use Nostalgia to Grab Your Customers’ or Members’ Attention
DECEMBER 27, 2016
Author Tom Wolfe made a statement with the title of his novel, You Can’t Go Home Again. Maybe he’s right that we can’t go back to our childhood rooms or the other good times in our lives, but you certainly can remember them through nostalgia. And many of us do. Customer Engagement Content Strategy Marketing Strategy Member Experience
The 10 Most Popular Member Engagement Articles of the Year
DECEMBER 17, 2015
Association Management Member Engagement Online Community Management
How to Analyze Your Association’s Survey Data Without Losing Your Mind
OCTOBER 12, 2016
“The data tells a story, and once you know the story you can change the ending.” – Debbie King, CEO of Association Analytics. Data, even “big data,” has become a buzzword in both the business and association space. Everyone wants data because, as Debbie King said, it can help organizations change. Association Member Engagement Analytics Crowdsourcing
The Worst Advice for Online Community Managers
SEPTEMBER 19, 2016
Have you ever noticed that everyone and their brother has some advice for you? Oh, you got a new job? Get there early, make sure you reply to emails right away and ask lots of questions so they know you’re interested. And wear your gray slacks, they’re very professional. Member Engagement Online Community Management Social Media for Associations
6 Association Management Tips from Steve Jobs
OCTOBER 5, 2016
It’s hard to believe it’s been half a decade since Steve Jobs’ passing. Many of us early adopters still remember his live announcement/unveiling of the iPhone and the immediate, burning desire to own one. His legacy is still felt around the world every time someone looks at an iPhone. Association Management Association Executives Innovation
How to Use Data to Solve Your Biggest Online Community Participation Problems
SEPTEMBER 6, 2016
When I joined my first online community 8 years ago, I was excited to see and take part in key discussions in my industry. The association I belonged to had launched a private online community for members earlier in the year and I couldn’t wait to get involved. But when I logged in, I thought there was something wrong with my browser. Every group and discussion area was a ghost town.
How to Get Customers Hooked on Engaging in Your Online Community
JANUARY 13, 2016
If you have managed an online community at some point in your career, you know that the “member to engaged member” ratio is a pretty widely adopted metric throughout the online community space. You also probably know that that metric leaves a lot to be desired. Association Management Member Engagement Social Business
Why Associations Need to Take Back Control of Their Websites Today (And How to Do It)
OCTOBER 20, 2016
Try to count how many websites you visited yesterday. Or even today – just this morning. Do you know? Or have you already lost count? Member Benefits Marketing Strategy Association Management Services Membership Management Software
What Associations Can Learn from Rapid Growth Startups
FEBRUARY 12, 2016
The white paper, “ Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment ,” written by Guillermo Ortiz de Zarate and Elizabeth Weaver Engel, hit the association world back in October of last year and if you haven’t had the chance to read it, you need to. Association Management Social Business
How to Develop a Long-Term Member Engagement Strategy
SEPTEMBER 8, 2016
Member Engagement Analytics Content Strategy Customer Marketing
The Dangers of Waiting to Start a Private Member Community
AUGUST 16, 2016
Several years ago Ducati Motor Holdings, manufacturer of luxury motorcycles now owned by Audi, made a decision. They wanted to start an online community for fans of their brand. Sounds like a good idea doesn’t it? Except for one tiny thing. vibrant, online Ducati fan community already existed and it didn’t belong to them. Association Online Member Communities Member Engagement Marketing Strategy
Are Your Member Engagement Strategies Working? 3 Ways to Tell
AUGUST 30, 2016
What’s the point of joining an association if you don’t participate? If members don’t use your members-only benefits they won’t see the value in them. I f they don’t interact with other members , they won’t network. A nd if they don’t volunteer , they won’t help further your mission. There will be no reason for them to renew and continue paying dues year after year.
How to Measure the Effectiveness of Your Association’s Member Engagement Tactics
JANUARY 7, 2016
It’s that time of year when people think about personal and professional resolutions. Often the personal resolutions involve adopting a healthier lifestyle. If you have ever sworn you’re giving up something that is detrimental to your health, like losing weight, exercising more, or any similar healthy-living promise, you most likely gave yourself some rules to live by.
How to Get Your Association's Board Involved in Your Online Community
MARCH 31, 2016
In many associations, members look to the board for a stamp of approval. When your board noticeably supports something, your members view that initiative as important because it has the support of the ruling body. Association Management Association Executives Online Community
How Associations Can Deliver More Value to Members Through Job Training
OCTOBER 17, 2016
How long does it take you to get up to speed at a new job? Think about the terminology you have to learn, the names of colleagues that you have to memorize, and the campaigns you need to become familiar with. What about company policies and goals? There may even be a few new skills to learn, too. Association Training Jobs Member Benefits
Can Inbound Marketing Apply to Customer Marketing?
NOVEMBER 7, 2016
According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Customer Experience Customer Marketing Sales
3 Online Community Management Tools That Turn Members into Contributors
DECEMBER 22, 2015
As a community manager, your primary goal is to ensure the success of your community. Okay, but that’s pretty broad. What does that really mean? Well, it usually means that you’re really responsible for keeping your community members engaged and participating. This is a task that is much easier said than done. How do you make your members feel bought-in to your community?
How to Write Emails Your Association Members will Open
SEPTEMBER 29, 2015
There are a lot of mediums available when it comes to engaging your customers or members—social media, your online community , email, etc. Each serves its own purpose and comes with its own set of best practices advantages and disadvantages. Email is a marketing channel that has shifted in usage and popularity over time, making it increasingly harder to capture the attention of your members.
How to Set SMART Goals for Your Online Community
FEBRUARY 2, 2016
There are several different paths to creating a successful online community—and there are even more ways to measure that success. Association Management Social Business Online Community Management
5 Factors that Can Make or Break Your Association Website Redesign
DECEMBER 19, 2016
There was wood everywhere. Paper on the floor, nails on what was left of the counter, and a paint-splattered drop cloth was all that protected the kitchen tile. It was a mess. That’s how my kitchen looked during its recent upgrade. The end result was beautiful, but redoing an entire room was a huge undertaking. That’s how a website redesign feels.
What’s Next? 6 Membership Trends to Watch in 2017
DECEMBER 22, 2016
It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. Now it’s nearly 2017 and a lot has changed. Just think about technology. I was watching a movie from 2001 recently and one of the main characters had a laptop. Most families had only a desktop because at that time, laptops cost twice as much.