Thanks For Playing

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The Passive Experienced Member

Thanks For Playing

The MCI Group recently released the American Engagement Index 2017 (the link takes you to a page where you can enter your contact information to get your own copy, and you really should). There’s lots of interesting information in there, but one thing jumped out at me (and Associations Now ‘s Tim Ebner), in part because I’ve seen this issue in many of my clients: disengaged (or, using Tim’s term, “passive” ) experienced members.

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Bridging the Education to Employment Gap Will Take An Industry-Wide Movement

Thanks For Playing

I recently had the opportunity to contribute to Association Success’s SURGE 2018 spring conference, hosting a “monitor-side chat” with Shelly Alcorn and Tracy Petrillo on the association role in the new educational paradigm. Association Success asked me to write a follow-up article about that session. What follows is an excerpt: My interest in this topic was piqued in 2012 when the McKinsey Center for Government released a report entitled Education to Employment: Designing a Sy

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New Home

Thanks For Playing

If you're a regular reader, you probably know by now that I started my own business, Spark Consulting , this past summer. My new website has been live in a dev environment since November, but it recently moved to its permanent home. With that, it's time to retire Thanks for Playing, at least in its current incarnation. I still blog just about every week day, only now I'm doing it over at the Spark Blog.

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What I'm Reading

Thanks For Playing

Did you observe the National Day of Unplugging last week? What did you learn? You know what's awesome? Minimum Viable Awesome. Jeff De Cagna challenges boards to be better in the March issue of Associations Now, and offers advice on how to actually do that in the online supplement. Hiring? Make sure you respond to all applicants , whether or not you intend to interview them. 6 words that stop change at associations, and how to get around them.

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You! Stop That!

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Buzz words. What a disaster. You think they make you sound cool and in-the-know. They actually make you sound like a doofus who doesn't care that she's murdering the English language. So stop it already! (Also, excellent graphics.) 15 Marketing Buzzwords to Stop Using from MarketingProfs Also? Stop slapping "-ize" on to the end of everything. Really.

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Always the Last to Know: Facebook Insights

Thanks For Playing

Not getting the most out of your Facebook ads? John Haydon breaks down how to use Facebook Insights to better target your outreach.

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What I'm Reading

Thanks For Playing

What you can - and can't - learn from A/B testing. Another fantastic, challenging post from Joe Gerstandt on actor-observer bias and the myth of reverse discrimination. Fear = lunch. No really, stick with Jeff Haden here. The insights that define innovators. Hearing "we already tried that and it didn't work" DRIVES ME CRAZY. Eric Lanke asks: why are we so afraid to talk to our members ?