Aaron Wolowiec
OCTOBER 1, 2013
My session will illuminate current best practices in training and conference session planning and has come to be titled, “Leveraging Strategy to Amplify Education Initiatives.”. Although I’m a firm supporter of developing sessions unique to conference objectives and attendee needs, I often raise this theme of “intentionality.”
Blue Sky eLearn
MARCH 6, 2018
Since I began working at AAOMS in 2002. There is going to be an expectation for accessibility of better data to create educational strategy as well as meaningful and relevant content for your membership. Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing. AAOMS LinkedIn.
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Idea Architects
JUNE 13, 2012
With many companies and nonprofits offering some degree of value under a freemium model , potential members and customers may only be more likely to invest in the cost of membership only after becoming involved in some of the benefits of joining organization. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3).
Idea Architects
MARCH 4, 2012
In 2002, the American Society of Association Executives Foundation identified Meaning Matters as one of the seven emerging issues affecting associations. How that is accomplished—the structure and strategies used—should be flexible and ever-improving, not shackled by rigid plans and inflexible procedures. Dec 2002 (6).
Idea Architects
JULY 23, 2012
reduced cost courtesy of others’ doing the underwriting. As a result, the registration fee or product cost individuals have been paying hasn’t had to carry the full value proposition of the event or product itself. need to pass on more of the real cost and finding members and customers. Dec 2002 (6).
Membership Marketing
JANUARY 19, 2012
Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).
Aaron Wolowiec
JULY 16, 2013
After serving as an association executive for more than 10 years, De Cagna launched his company in 2002 to challenge association boards, CEOs and executives to build their organizations to thrive in an uncertain future. It lays the groundwork for new strategies and helps association leaders plunge into a future that may seem murky, at best.
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