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MemCom Awards – could you be a winner?

Optimist Consulting

As you may know, MemCom organises the annual awards for the membership industry. To help inspire your entry Olivia Chute from Chaz Brooks Communications , a PR agency has agreed to kindly shares their 5 tops tips for industry award entry. They are the only dedicated membership awards in the UK. I attended the event last year.

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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.

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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association. In this excerpt from our book, Association 4.0—Positioning

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

in order to generate extra revenues. simply to support the industry or to have their name attached to an. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4). Then some enterprising executive or. I’m hard pressed to attend a.

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Opening the Door to Government Members

Associations Now

Often, budget cuts and revenue loss translate directly into lost opportunities for professional development and networking. Take, for example, the National Defense Industrial Association, which has more than 85,000 members in the defense and national security community. About 5 percent of members comes from government backgrounds.

Iowa 40
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California Association Turns Farm Workers Into Farm Owners

Associations Now

Since 2002, 90 ALBA graduates have begun their own independent farms off-site and are doing well. The association sources 80 percent of its produce from its graduates and last year generated about $5 million in revenue. The program has shown some success.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Plotke lamented that associations tell her non-dues revenue is more important than ever. Bringing new products and services to the market (depending which industry we are talking about) can be slow.