Associations Now

MAY 27, 2016

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. Our pop-up stores may be temporary, but they leave quite an impression.

Los Angeles 75

Los Angeles New York City Chicago New York 75

GlowGlobally

APRIL 11, 2008

Market & Biz Plan. Categories: MARCOM , Meetings , Product Mgmt. Categories: MARCOM , Meetings , Product Mgmt. International event marketing can be a challenge. Over the past 30 years I have served three associations (ASAE, MPI and IEEE Computer Society) as a leader of business, product and partnership development.

Strategy 60

Strategy Video Products Marketing 60

Association Adviser

JULY 15, 2014

Products like GoToMeeting—or Google+ Hangouts for those on a budget—have made “face-to-face” possible for groups no matter where they are in the world. Dana Plotke leads the marketing efforts for Naylor, LLC. Hashtags, such as the one we use, #AssocAdviser , are a popular choice among the Twitter set.

Communications 60

Communications Newsletter Social Media Examples 60

Associations Now

AUGUST 5, 2013

There are about 50 aspiring farmers in the ALBA program, which trains them in organic farm production, marketing, recordkeeping, labor law, pest management, and numerous other aspects of operating a small farm business. Since 2002, 90 ALBA graduates have begun their own independent farms off-site and are doing well.

California 40

California San Francisco Price Revenue 40

.orgCommunity

OCTOBER 8, 2019

This requires looking at how we position ourselves in the market differently. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Scan the Market. Jobs and markets that were once unrelated are aligning. In this excerpt from our book, Association 4.0—Positioning

Technology 40

Technology millennials Revenue System 40

Velvet Chainsaw

MARCH 20, 2012

Malcolm Gladwell first described The Law of the Few in his 2002 book The Tipping Point. Much of the marketing for the past several years has focused on finding and winning over influencers who then spread the message to their followers. The Shift To Marketing To Small Networks. The Law Of The Few.

Marketing 40

Marketing Content Organization Communications 40

Association Adviser

DECEMBER 17, 2013

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed. Re-thinking membership. Plotke said it’s all about mobile and engaging the next generation member.

Social Media 60

Social Media Sample New York City Revenue 60

Association Adviser

JANUARY 21, 2014

But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. Ask how your product and service can fill those unmet needs. ” Benefits of research.

Survey 60

Survey Analysis Oakland Innovation 60

SCD Group

JUNE 14, 2012

or Social (companies founded from 2002 – 2009, including Facebook (FB), LinkedIn (LNKD) and Groupon (GRPN)), Mobile (from 2010 – present, including Instagram). I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors. Subscribe via RSS.

millennials 40

millennials Ohio Content Committee 40