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15 Changes in the Learning Business Landscape

Leading Learning

The Spread of Social. Facebook (founded 2004), LinkedIn (2002), and Twitter (2006) were still in their infancy at the point when we founded Tagoras, and sites like Instagram (2010) and TikTok (2016) had yet to come along. As with video, it would be hard to underestimate the impact of social media. The Creator Economy.

Course 101
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MemCom Awards – could you be a winner?

Optimist Consulting

Entering and winning awards can be a powerful marketing tool. Research which awards will make the biggest impact in the eyes of your stakeholders and meet your marketing aims. Build a calendar across the year to fit in with your other marketing planning to ensure resources are in place to meet the deadlines.

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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.

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Advocating from Afar: Virtual and Remote Grassroots Advocacy

Beekeeper Group

The Dirksen, Hart, and Russell Senate Office Buildings and Ford and Longworth House Office Buildings weren’t cleared for entry until the end of January 2002, three months later! Social Media Advocacy Challenge. Branding Social Media Profile Pictures and GIPHY Stickers. Online Resource Hubs.

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Moderating Discussions in the Modern World

Association Adviser

I’m sure you’ve all heard the battle cry “join the conversation” in reference to participating on a social media channel. Dana Plotke leads the marketing efforts for Naylor, LLC. Well, in today’s business world, there are many ways to join the conversation.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Measuring social media.