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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

JANUARY 19, 2012

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). White Paper. (4). Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Tony Rossell. at Thursday, January 19, 2012. Email This BlogThis! Share to Twitter Share to Facebook.

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It's good to step back every now and then

Idea Architects

MARCH 4, 2013

Looking back If I judged my success since founding Idea Architects in 2002 by business volume alone, it’s been a nice decade for the most part. Regular blogging resumes Wednesday with a quick burst of daily posts focusing on the core questions for cultivating engagement.

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