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Association Hunger Games: Victory or Defeat?

Association Adviser

Consider the most common pitfalls associations face implementing strategy. According to a 2005 Harvard Business Review article, “Companies typically realize only about 60 percent of their strategy’s potential value because of defects and breakdowns in planning and execution.”. So, how does this translate to your organization?

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Association Hunger Games: Victory or Defeat?

Aaron Wolowiec

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. The resulting gap represents lost opportunities and revenue.

Nashville 100
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The (Questionable) Value of Being the Authority

Jamie Notter

They’re going to stick with their online encyclopedia and a set of educational curricula (which actually accounts for 85% of their revenue anyway…who knew?). December 2005 (5). November 2005 (7). October 2005 (4). September 2005 (4). August 2005 (7). July 2005 (4). June 2005 (4).

Library 70
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Ignoring the Impossible

Jamie Notter

They do $700 million in revenue a year, so this is not a small company. December 2005 (5). November 2005 (7). October 2005 (4). September 2005 (4). August 2005 (7). July 2005 (4). June 2005 (4). May 2005 (4). Two million tons of tomatoes annually. And they do it all without managers.

Review 70
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Lunchtime Links: Social Media Isn’t Just for Young People

Associations Now

Also: strategies for growing conference sponsorships. According to the study, which has been tracking all forms of social media use since 2005, six in 10 people surveyed between the ages of 50 and 64—and 43 percent of those 65 and older—were social media users. That, and more, in today’s Lunchtime Links. Tell us in the comments.

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

in order to generate extra revenues. Sue: Love the powerful way you framed this: becoming an agency for the sponsor and helping develop a strategy for them to realize their relationship goals. Nov 2005 (1). Oct 2005 (1). Sep 2005 (2). Aug 2005 (1). Jul 2005 (2). Jun 2005 (1). May 2005 (2).

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Why Podcasting Works for Leading (and Leaders)

Associations Now

Associations stress out a fair bit about their content strategy—a term I don’t exactly love, because it applies a lot of gravitas to what was once more simply called “communications.” Podcasts aren’t magic bullets in terms of engagement and revenue. The content-strategy on this is simple: Get out there and start talking.