Non-Dues Revenue Increasingly Important to the Association Bottom Line

As we’ve learned throughout today’s issue, non-dues revenue (NDR) is an increasingly important contributor to many associations’ operating budgets. As the latest Association Adviser insta-poll shows, more than five out of six readers (86 percent) say NDR accounts for at least 25 percent of their annual revenue stream, and for 22 percent of readers, NDR accounts for more than half.

 

The two NDR areas that readers told us they’d most like to increase in 2013 are advertising/sponsorship (20 percent) and live events (16 percent).

Following close behind are: mobile apps, webinars/virtual events, continuing education and affinity partnerships. Each of these revenue streams each garnered at least 10 percent of our readers’ top-priority votes.

Many association leaders, such as Renee Lewis, CPM, director of event services for the American Concrete Institute, believes associations “will face change more often and with quicker turnaround times required in the future. The more we embrace and develop systems to respond to change, the more successful we will be,” she said.

NOTE: Many of our polls are still open. Click here if you’d like to weigh in.