Association Adviser

MAY 20, 2014

Four Tools for Recycling Past Presentations for Content Marketing. ” The post Best of the Web: May 2014 appeared first on Association Adviser. Dear Betty: How Do We Ease the Pain of a Dues Increase? Elizabeth Weaver Engel, CAE. Small Staff, Big Impact. Social Media Snapshot. Vanessa DiStefano. Harp Social. Shawn Rossi.

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Social Media Tools Content Marketing 60

Optimist Consulting

JULY 9, 2014

I have blogged before about content marketing for membership bodies. As you probably know, content marketing focuses on producing additional material (which can be written, video, graphics, in-person etc) around the topic to help promote your service/product rather than simply sending promotional messages. What do you think?

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Content Marketing Case Study Video 100

Higher Logic

MARCH 9, 2016

Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. We’re well past the days when desktop users outnumbered smartphone users -- smartphones eclipsed desktops back in 2014. Is it easy to access your community on a smartphone or tablet?

Member Engagement 120

Member Engagement Content Analysis Tools 120

Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

Content 100

Content Report Marketing Social Media 100

Association Adviser

DECEMBER 17, 2013

” DuBois added that webinars and virtual events are also a great way for non-members to sample the great programs, content and speakers you have at your live events before committing to attend. “Make sure your content has a long shelf life after presenting it. You’ll know you’ll find a way to get it done in 2014.

Social Media 60

Social Media Sample New York City Revenue 60

Vanguard Tech

AUGUST 5, 2014

This is the fourth in a series of blog posts based on the “5 Website Improvements to Make in 5 Minutes (or Less)” that I co-presented with Maggie McGary at the ASAE Membership, Marketing and Communications Conference in June 2014.

Content 70

Content Communications Conference Marketing 70

Associations Now

DECEMBER 10, 2014

From cat videos to Ted Talks , YouTube has become the internet’s top repository for video content. Today’s Social Media Roundup explores what you can learn from 2014′s top branded videos to make 2015 a banner year for your video team. The Top YouTube Ads of 2014. AtXeQ5cBZP. AtXeQ5cBZP.

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Social Media Video Content Team 40

Velvet Chainsaw

DECEMBER 20, 2013

20+ Tradeshow Trends For 2014 & Beyond from Jeff Hurt. View this the 20+ Tradeshow Trends for 2014 & Beyond in your own broswer. Here are 20+ tradeshow trends for exhibitors and show managers. What trends would you add to this list? What trends are missing?

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Conference Industry Innovation Education 40

SCD Group

DECEMBER 30, 2014

As a year-end post, I reviewed SCDdaily’s 141 blogs posted in 2014. 2/9/14 #4 Association Boa s That Fai l 5/6/14 #5 The Long Tail of Association Content and Social Media 4/19/14 #6 Unwritten Rules of Association Board and Staff Determine Its Culture 2/27/14 #7 Associations & Nonprofits: Big Boards.

Social Media 40

Social Media Review Recruiting Recruitment 40

ChatterBachs

DECEMBER 1, 2013

Jay Daughtry is available to facilitate staff retreats and team-building exercises in 2014. Content Marketing Lessons from Major Brands. The first 25 session commitments for 2014 received prior to December 31, 2013 will receive a 10% discount off standard rates. The Tattoo Question. The Lemonade Stand. Organization Idol.

Social Media 28

Social Media Discount Innovation Team 28

Spark Consulting

JANUARY 7, 2014

Same great format (10 tips in 20 minutes), but lots of new content and speakers! This Friday, we’ll be kicking off the 2014 Associations 101 #10in20 webinar series with a presentation by Rob Barnes on organizational culture. Register now and learn how to kickstart your organizational culture in 2014!

Recruiting 150

Recruiting Recruitment Tips Innovation 150

Associations Now

JUNE 18, 2014

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. — Sandra Giarde, CAE (@sgiarde) June 17, 2014. — Amanda Kaiser (@SmoothThePath) June 17, 2014. — Karen Eftekari (@KarenatVERIS) June 18, 2014. Thanks @s_yamkovenko #mmccon LD1.

Social Media 40

Social Media Newsletter Tools Conference 40

Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. IMO, those trends are: Images A huge trend this past year has been the rise of visual content. As social media platforms and the internet as a whole have become more and more crowded with “content,” photos and images have started to dominate.

Social Media 40

Social Media Content Marketing Report 40

Associations Now

OCTOBER 14, 2014

Find Accounting Software has released the findings from its 2014 Fundraising Technology Trends Study , and the results are clear. Seventy-four percent use their websites, and 61 percent use social media channels, but those usage rates quickly drop to just 19 percent on the mobile web and 16 percent for video content.

Software 40

Software Revenue Social Media Tools 40

Reid All About it

OCTOBER 6, 2023

The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Content marketing. Content marketing. Google, Facebook, and even LinkedIn ply us with ads and content based on algorithms we will never see. Association staff retention. More info/register.

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Revenue Certificate Tools Innovation 256

Association Adviser

JUNE 11, 2014

A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it “content strategy.” Associations should continuously take stock of reactions to their content and adjust accordingly. Do they respond more to certain types of content?

Content 60

Content Strategy Social Media Communications 60

Associations Now

JANUARY 17, 2014

A Security Fee Reprieve One of the key points of contention for the airline industry in last month’s Bipartisan Budget Act was a doubling of the 9/11 Aviation Security Fee, which funds the Transportation Security Administration, to offset some of the spending increases in the bill. Industry groups backed the change. percent, to $36.7

Industry 40

Industry Project Report Tips 40

Vanguard Tech

JULY 16, 2014

This is the second in a series of blog posts based on the “5 Website Improvements to Make in 5 Minutes (or Less)” that I co-presented with Maggie McGary at the ASAE Membership, Marketing and Communications Conference in June 2014. Pointless instructions. Unnecessary adjectives (e.g.

Content 70

Content Survey Video Course 70

YourMembership

MAY 8, 2014

This technological wonder delivered the information age to us front and center, much under the content giant we know as Google, and the world that associations knew for over a century was instantly turned upside down. What would we do? The good news is your association is needed.

Analysis 150

Analysis Content Social Media Industry 150

YourMembership

MAY 8, 2014

This technological wonder delivered the information age to us front and center, much under the content giant we know as Google, and the world that associations knew for over a century was instantly turned upside down. What would we do? The good news is your association is needed.

Analysis 150

Analysis Content Social Media Industry 150

Idea Architects

AUGUST 12, 2014

Always prepare various content bundles regardless of session length If you don''t speak often, this may seem particularly challenging, but I always prepare several different bundles of content no matter how much time I have been given. These changes produced an initial content outline that clocked in around 40 minutes.

Content 60

Content Review Course Social Media 60

Associations Now

NOVEMBER 19, 2013

More details below: About the proposal: The EPA’s 2014 Renewable Fuel Standards (RFS) proposal released Friday would set the target total for renewable fuels in the U.S. billion that the 2007 Energy Independence and Security Act mandated for 2014. fuel supply next year at 15.21 billion gallons, down from 16.55

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Proposal Industry Missouri Press Release 40

Associations Now

JUNE 20, 2014

Following an MMCC presentation on content marketing, an association communications pro explains why what works for for-profits may not for nonprofits. — Votenet Solutions (@votenet) June 19, 2014. The post Friday Buzz: Another Take on Association Content Marketing appeared first on Associations Now.' “Done.

Content 40

Content Marketing FAQ Communications 40

Associations Now

FEBRUARY 8, 2016

The online-publishing trade association Digital Content Next, thanks to a grant from the Knight Foundation, is providing free memberships to an array of nonprofit news outlets that wouldn’t otherwise be able to afford it. Digital Content Next (DCN), with the help of a $156,250 grant from the John S. Sustainability matters.

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San Diego Content Organization Miami 40

Associations Now

FEBRUARY 26, 2014

In today’s Social Media Roundup, learn about mistakes to avoid when curating content: Haste Makes Waste. 5 Content Curation Mistakes B2B Marketers Are Making (good for associations too) via @marketing profs [link] #assnchat. — Ray van Hilst (@RvanHilst) February 26, 2014. — MultiView (@MultiView) February 26, 2014.

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Social Media Content millennials Email Marketing 40

Associations Now

SEPTEMBER 17, 2014

A tech giant shows how to lead the way on content strategy through the clever use of paid distribution. Paying to advertise your content may seem crazy to some—for one thing, organic reach is way cheaper—but if your strategy is well-focused, it doesn’t have to be quite so painful. You know who’s good at blogging?

Social Media 40

Social Media Content Event Planning Strategy 40

Spark Consulting

JULY 2, 2014

Do you know the content marketing 4-1-1 ? MGI’s 2014 Membership Marketing Benchmark report is out. Fortunately, Kathi Rabil has a roundup post of some of the best content. One, you should download it ASAP. ” Yep. Didn’t make MMCC two weeks ago? What makes an effective organization?

Social Media 150

Social Media Innovation Survey Leadership 150

Associations Now

JUNE 18, 2014

Associations have embraced the business of content marketing, but there have been growing pains along the way. According to content marketing expert Joe Pulizzi, speaking at ASAE’s 2014 Marketing, Membership, and Communications Conference, it’s because they aren’t being strategic enough. So what seems to be the problem?

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Content Marketing Newsletter Strategy 40

Aaron Wolowiec

JANUARY 19, 2016

Without content, communication efforts are null. That’s changed from 2014, in which survey participants ranked lobbying/advocacy as most important. percent feel their publishing/content creation teams are understaffed. To build better content and greater engagement, you must start by asking what they want and why.

Communications 100

Communications Social Media Newsletter Video 100

Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. The same study found that the most marketers ranked content and design as the most critical aspect of email marketing, followed by campaign management and contact management. “The percent to 35.49

Content 40

Content Email Marketing United States Survey 40

Spark Consulting

DECEMBER 11, 2013

Top 10 Tech predictions for 2014. Trying to go visual with your content? It requires leadership, clear goals, and a strong sense of mission. They’ve started! Reasons why innovation programs fail ? Lack of exec support, bad culture, bad process, “we have always done it that way.”

Social Media 150

Social Media Innovation Review Technology 150

KiKi L'Italien's Acronym Soup

JUNE 28, 2015

The benefit to thinking through your content strategy along with your social media plan, making sure to measure engagement along the way, will allow you to implement a clear, concise strategy. Why is content strategy necessary for your social media plan? Your content strategy will inform your decisions on what to post where.

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Social Media Resources Video Content 100

Associations Now

JUNE 30, 2015

” Too often, we miss opportunities to leverage our old content effectively—despite the fact that audiences freaking love nostalgia. Embrace your evergreen content: Check out a few tips on making that old stuff buzz anew. And depending on your industry, you may not be quite so comfortable with the idea of resurfacing old content.

Content 40

Content Newsletter Social Media Strategy 40

YourMembership

JUNE 26, 2014

At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. They are making sure there is a large amount of relevant content available for anyone to digest. Those predictions have proven to be correct.

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Recruiting Recruitment Revenue Industry 150

Aaron Wolowiec

FEBRUARY 25, 2014

Each month, we’re asking editors and content producers to share with us what they’re writing about, upcoming trends and other behind-the-scenes must-haves for the association industry. If you’d like to contribute, please contact Kristen Parker, digital content manager for Event Garde LLC , at Kristen@eventgarde.com. Conferences.

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Las Vegas Innovation Conference Technology 100

Associations Now

DECEMBER 9, 2013

While 92 percent of respondents to a recent survey said they use content marketing, nearly three-quarters of those polled rated their efforts middling to ineffective. Content marketing is all the rage these days, and nonprofits—which are definitely not lacking in good stories—are jumping into it with both feet.

Content 40

Content Marketing Social Media Newsletter 40

Associations Now

APRIL 4, 2014

— The Associated Press (@AP) April 4, 2014. — Deirdre Reid (@deirdrereid) April 4, 2014. The post Social Media Roundup: Tweet to Your Heart’s Content (With Context) appeared first on Associations Now.' Don’t Be the Worst Trying to Be First. Quit Interstitial Procrastination. ht @ deirdrereid ).

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Social Media Content Ohio Course 40