Remove engagement

Aaron Wolowiec

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Engage volunteers, take a page from the magazine

Aaron Wolowiec

By board vote, she was inducted into the 2014 Hall of Fame on May 29 during the annual Best Of Awards party. 7 Steps to Successful Site Inspections – Winter 2014. How to Create Successful CSM-Planner Collaboration – Spring 2014. The Summer 2014 issue was just released here in Michigan. But don’t take my word for it.

Michigan 100
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There’s an app for that

Aaron Wolowiec

“Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. For its newest research project, r@h has designed the 2014 Mobile Readiness Survey to gauge the mobile readiness of associations. They reduce printing costs while increasing engagement and fostering networking.

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How do association marketers fight email fatigue?

Aaron Wolowiec

The “ 2015 Association Email Benchmarking Report ” summarizes email marketing metrics from more than 1 billion emails associations sent in 2014. In 2014, there was increase of more than 26 percent in email subject line testing. And while all this is important, the single most important engagement factor is relevancy, Informz said.

Marketing 100
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Snow day productivity: Briefer, clearer, funner communications

Aaron Wolowiec

First, I’d like to take this opportunity to wish you a very happy, healthy and prosperous 2014. It’s in these moments of reflection I’m reminded that in 2014 we must be briefer and clearer. Finally, as someone who often wears the marketing hat by default, allow me to boldly recommend being funner in 2014.

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That’s so…2013

Aaron Wolowiec

We’ll be watching for who’s up next in 2014. Micro-volunteering is emerging as a smart way to expand your volunteer pool and build engagement among your less connected members. Cases in point: Lobbyists became government relations professionals; recording merchandisers became Music Biz. Conferences. Out: Lavish meetings and events.

Las Vegas 100
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MOOCs: A myth for the masses? Not so much

Aaron Wolowiec

Companies can capitalize on this lifelong learning trend both by offering engaging courses to the public and by recognizing their employees’ independent learning endeavors.”. But how does an association know if a MOOC is a right fight? The key is to decide what it wants to accomplish, Tagoras says. While only 6.6

Mooc 100
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No more masses for association marketers

Aaron Wolowiec

According to the report, email volume rose nearly 12 percent from 2014. More than 60 percent of opened email had engagement for more than 10 seconds, which is an increase from last year’s metric of 62 percent. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.

Marketing 140