Aaron Wolowiec

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A look back at 2015

Aaron Wolowiec

It’s hard to quantify those day-to-day “ah-ha” moments, but we hope you enjoy this glance at our 2015. Here’s a look at 2015: Marketing and Communications. In 2015, Event Garde produced 50 blog posts. This year end report is just a smattering of the successes we’ve achieved.

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Meetings mean money for hotels in 2015

Aaron Wolowiec

Thanks to PD nerds like me, in 2015 hotels should get a big financial boost. I touched on it last week in a post about MPI’s meetings forecast for 2015. As such, cybersecurity at hotels will become increasingly important for events and meetings in 2015.”. and the list goes on. First up: cybersecurity.

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Tips for improving trade show participation in 2015

Aaron Wolowiec

Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. It’s never too early (or too late) to start fine-tuning your organization’s participation in a trade show.

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The communications struggle continues

Aaron Wolowiec

Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.

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The millennial mantra: give

Aaron Wolowiec

GivingTuesday 2015: Attracting Millennial Donors looks at the behaviors of millennials during #GivingTuesday , which was Dec. We give back, both personally and professionally, as responsible contributors to our community, and we welcome opportunities to partner and co-create with industry colleagues.

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A Happy New Year for meetings?

Aaron Wolowiec

2015 is nearly here. That’s understandable since it appears 2015 might be challenging for meetings and events. The report, developed in partnership with the Dallas Convention and Visitors Bureau , found that in general, costs in 2015 for event services are expected to rise, while budgets are expected to grow only slightly.

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Would Mother Earth approve of ‘green’ venues?

Aaron Wolowiec

Friday is Earth Day, so in anticipation of all things sustainability, let’s take a look at the Green Venue Report 2015 , produced by Greenview and Twirl Management. Spring is finally here in Michigan and as robins chirp and flowers start to bloom, it’s the perfect time for Earth Day. 87 percent have secure bike parking for staff.

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