Optimist Consulting

DECEMBER 18, 2014

The DMA (Direct Marketing Association) has partnered with the Content Marketing Institute on its 2015 UK content marketing report. It is one of the most comprehensive content marketing reports in the world with over 5,000 marketers taking part across the globe. 91% of respondents use content marketing for engagement.

Content 100

Content Marketing Social Media Survey 100

Higher Logic

MARCH 9, 2016

Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. In our 2015 Community Benchmarking Report we looked at data from 80 organizations with online communities, and compared those overall averages and medians from MGI’s 2015 Membership Marketing Benchmarking Report.

Member Engagement 120

Member Engagement Content Analysis Tools 120

Association Success

DECEMBER 10, 2019

Those are the types of questions we were asking at The Ohio Society of CPAs as we thought about our content. We wanted to know: What content we should create and distribute. As the OSCPA content team discussed our strategy, we realized we could take the time to develop a list of specific to-dos for the next 3-5 years.

Content 66

Content Strategy Ohio Communications 66

Spark Consulting

JUNE 1, 2021

And don’t forget to check out some of the other FREE Spark collaborative whitepapers, too: Cut Through the Clutter: Content Curation, Associations’ Secret Weapon Against Information Overload (PDF), co-authored with Hilary Marsh, Content Company, May 2020.

Case Study 150

Case Study Innovation America Content 150

Association Subculture

AUGUST 24, 2011

Beloit College Mindset List 2015 vs Your Association. A big Association Subculture shout out to Colleen McMahon who posted a link to the Beloit College Mindset List of 2015 on Google+. Beloit College Mindset List 2015 vs Your Associati. skip to main | skip to sidebar. Wednesday, August 24, 2011. ► December. (4).

United States 100

United States Education Leadership Association Management 100

.orgSource

MARCH 4, 2024

Make It Real Jennifer explained that in 2015, ABMS set out to improve the onerous 10-year maintenance of certification exam process for physicians. The goal was to create shorter assessments of specific content that could be administered over time. This initiative resulted in ABMS CertLink®.

Strategy 88

Strategy Marketing Price Certificate 88

Associations Now

DECEMBER 9, 2015

As the year nears conclusion, it’s time to review some of the biggest marketing mistakes of 2015. From the misreported death of the Queen of England to inappropriately suggestive advertising, CIO has compiled its list of the most cringeworthy media campaigns of 2015. — TIME.com (@TIME) December 9, 2015. byfU6tyGFb.

Social Media 40

Social Media Press Release Recruiting Recruitment 40

Higher Logic

SEPTEMBER 22, 2015

Fired up and can’t wait for another Super Forum and all the super content that comes with it? Now that we’ve convinced you to join us at the HUG Super Forum, bring four or more people and receive a group discount! See you in October!

Discount 120

Discount Member Experience Tips Content 120

Achieve

JUNE 21, 2015

The theme of MCON 2015 is “The Power of Influence: Art, Media, Business and Place” and an incredible lineup of speakers from the corporate, nonprofit and public sectors will share stories of the successes and failures they’ve encountered while changing the world. Join us at MCON 2015 this week and discover the power of influence.

millennials 52

millennials Chicago Project Video 52

Associations Now

DECEMBER 17, 2014

” “The event of 2015 will drench attendees,” according to Event Manager Blog ‘s annual Event Industry Trends Report. “It will make them feel they own the space and the content being presented. ” Along with immersive events, the report predicts the following trends for 2015: Attendee: Let ME speak.

Report 40

Report Technology Products Conference 40

Aaron Wolowiec

SEPTEMBER 30, 2014

Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. It’s never too early (or too late) to start fine-tuning your organization’s participation in a trade show.

Tips 100

Tips Marketing Strategy Content 100

Associations Now

DECEMBER 19, 2014

Based on 2014 successes and trends, here are some things the association meetings industry may want to resolve to do in 2015. And with less than two weeks until the start of 2015, others are beginning to set goals for next year, whether that’s to find a new job, be healthier, or learn to play the guitar, among others.

Process 40

Process Examples Industry Revenue 40

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. That goes for businesses, too.

Communications 223

Communications Survey Social Media Revenue 223

Associations Now

DECEMBER 10, 2015

A book was practically copied and pasted into a blog post for all to use as a resource on content marketing. The Content Marketing Handbook , written by Rohin Dhar, cofounder and CEO of Priceonomics, focuses on “how to write about information and make it spread.”. — Rohin Dhar (@rohindhar) December 9, 2015. wm7ZK3Yv83.

Content 40

Content Marketing Handbook Social Media 40

Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. The same study found that the most marketers ranked content and design as the most critical aspect of email marketing, followed by campaign management and contact management. percent to 35.49

Content 40

Content Email Marketing United States Survey 40

Associations Now

MARCH 25, 2015

Distributed content is right on the horizon, but what is it, and what does it mean for publishers? Are you ready to host your association’s content on Facebook? ” At the end of the day, publishers of all shapes and sizes are going to have to make major decisions about distributed content. Consider going premium.

Content 40

Content Mooc Discount New York 40

YourMembership

DECEMBER 18, 2014

Last week we held our December Thought Leadership webinar Mindful Associations: Fuel 2015 Success with Vision and Gratitude , with Holly Duckworth, CAE, CMP, recognized speaker and CEO of Leadership Solutions International. We will kickoff our 2015 CAE Webinar Series on January 22 with Shelly Alcorn, CAE.

Leadership 150

Leadership Tips Innovation Content 150

Idea Architects

AUGUST 12, 2014

Always prepare various content bundles regardless of session length If you don''t speak often, this may seem particularly challenging, but I always prepare several different bundles of content no matter how much time I have been given. These changes produced an initial content outline that clocked in around 40 minutes.

Content 60

Content Review Course Social Media 60

WBT Systems

APRIL 19, 2017

They also need engaging content that allows them opportunities to interact with the content and collaborate with other learners. Younger members want anytime, anywhere access to learning, showing a preference for online resources, accessible via any mobile device.

millennials 245

millennials LMS Price Education 245

Aaron Wolowiec

JANUARY 19, 2016

So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study. Without content, communication efforts are null. According to its survey, in 2015 respondents chose best practices and how-tos as the most important topics.

Communications 100

Communications Social Media Newsletter Video 100

Associations Now

MAY 8, 2015

The value of resurfacing old print content that might be useful for your current audience, despite its age. That magazine content you created in the predigital era doesn’t need to just sit in some backroom, value atrophying by the day. “Why are readers drawn to content decades or even centuries old?

Content 40

Content New York Revenue Tips 40

Higher Logic

MARCH 6, 2020

Plus, another technique she’s got up her sleeve: Using dynamic content with zip code radius segments, so each member sees just the events in their local areas. The team kept these ideas at the forefront as they built their online community, focusing on personalized curated content and ensuring mobile responsivity.

Certificate 156

Certificate California Tips Innovation 156

YourMembership

MAY 1, 2015

I just got back from a great week at Elevate 2015, CalSAE’s Annual Conference located this year in beautiful Lake Tahoe. Managing expectations and delivering content and services that are relevant and valuable will define the membership experience for this generation. You can view it below.

millennials 150

millennials Social Media Member Engagement Leadership 150

YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The ongoing race to identify and recruit qualified talent will only increase as we move into 2015.

New York City 150

New York City New York Newsletter Social Media 150

YourMembership

FEBRUARY 20, 2015

Deliver high value content and services to members that align with the organization’s stated values. We are halfway through the first quarter of 2015 and I can honestly say that our focus on identifying and bringing to market the products and services that will enrich the lives of associations and their members has never been greater.

Software 150

Software Technology Member Engagement Products 150

InternetAssociation

JULY 29, 2021

NewsBreak’s model utilizes news network partnerships, artificial intelligence, and a robust content creator program in order to create a streamlined local-news experience for its tens of millions of users. Washington, DC – Internet Association announces NewsBreak as its newest member.

DC 59

DC Washington Innovation Content 59

Beth Kanter

NOVEMBER 17, 2014

Most importantly, participants began to think through their content and engagement strategies. Go get your free template right now so you are ahead of the curve for 2015. Take Charge of Your Communications with LightBox Collaborative’s 2015 Editorial Calendar – guest post by LightBox Collaborative Amanda Cooper.

Tools 28

Tools Strategy Social Media Project 28

Elevating Engagement

NOVEMBER 1, 2022

When we created the pilot, I knew I needed the two-week spacing to create the content, but now that the labs are complete, I am free to play with the timing. The 6-day conference of 2015 will probably look a lot different in the future. Or perhaps the relatively long duration between labs is the culprit.

Member Engagement 52

Member Engagement Review Content Conference 52

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. That goes for businesses, too.

Communications 100

Communications Survey Social Media Revenue 100

Thanks For Playing

OCTOBER 26, 2012

It would take the average individual five years to view the amount of video content that will be being created EVERY SECOND in 2015. Information overload costs the US economy approximately $900 Billion a year in lost productivity. Human beings still have 24 hours in a day. What does all this mean? Watch this space.

Video 150

Video Cost Content Products 150

Aaron Wolowiec

JANUARY 20, 2015

Just this week my chiropractor reminded me that 2015 is about 1/12 over. As always, I spent some down time over the holidays contemplating my 2015 resolutions. January has nearly come and gone. It’s hard to believe. And then New Year’s Eve passed us by in the blink of any eye, too.

Analysis 100

Analysis Project Team Education 100

KiKi L'Italien's Acronym Soup

OCTOBER 27, 2015

Which apps are helping you with content and marketing for your association? We'll explore apps that impact your business, personal, spiritual, and physical lives. Here are some questions we'll discuss: Which apps are you using to improve what you do at work? How are these apps improving your jobs?

Proposal 100

Proposal Tools Content Marketing 100

Higher Logic

AUGUST 28, 2018

If you put this data to work, you’ll see three results: More relevant content. Relevant content leads to improved outreach effectiveness, which leads to increased ROI. Result 1: Your content becomes more relevant to your members. This should be driving your content strategy. Improved outreach effectiveness. Increased ROI.

Software 159

Software Illinois Revenue Member Experience 159

Associations Now

JANUARY 15, 2015

So many other organizations—nonprofits, associations, businesses, and companies—can look at Vox ‘s experience with evergreen content and steal some of those ideas. — Kellen Company (@KellenCompany) January 15, 2015. You might be sitting on an untapped traffic goldmine. Marketing on the Cheap.

Content 40

Content Strategy Social Media Tools 40

Higher Logic

MAY 17, 2016

As you may know, this familiar technique is called content marketing. Content strategy for bloggers. In addition to your own site, you can post content on Medium or LinkedIn – or, if you form the relationships, on sites like Huffington Post or Forbes. Topical content spreads. That's what you're after. Optimize for search.

Tips 185

Tips Content Education Social Media 185

Higher Logic

AUGUST 29, 2019

Your online community can be the hub for all relevant documentation, content and videos, and peer groups to start new customers off on the right foot in this first phase of the customer journey. You may need to provide training and multiple steps to get your customers through onboarding and implementation.

Software 192

Software Team Products Recruiting 192

YourMembership

FEBRUARY 23, 2016

Bureau of Labor Statistics, 2015 closed with 5.6 As the economy continues to improve, people previously content to stay in their current positions are more open to new job opportunities when exposed. The latest labor statistics are out and they present some interesting opportunities for associations as we move into 2016.

Social Media 170

Social Media Revenue Certificate Industry 170