Aaron Wolowiec

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A look back at 2015

Aaron Wolowiec

From education to content creation, we’ve had a successful year and have experienced tremendous growth. It’s hard to quantify those day-to-day “ah-ha” moments, but we hope you enjoy this glance at our 2015. Here’s a look at 2015: Marketing and Communications. In 2015, Event Garde produced 50 blog posts.

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Meetings mean money for hotels in 2015

Aaron Wolowiec

Thanks to PD nerds like me, in 2015 hotels should get a big financial boost. I touched on it last week in a post about MPI’s meetings forecast for 2015. As such, cybersecurity at hotels will become increasingly important for events and meetings in 2015.”. and the list goes on. First up: cybersecurity.

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Tips for improving trade show participation in 2015

Aaron Wolowiec

Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. It’s never too early (or too late) to start fine-tuning your organization’s participation in a trade show.

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The communications struggle continues

Aaron Wolowiec

Without communication, both internally and externally, there’s no content, no strategy. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. That goes for businesses, too.

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Cut through communication clutter

Aaron Wolowiec

So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study. Without content, communication efforts are null. According to its survey, in 2015 respondents chose best practices and how-tos as the most important topics.

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The communications struggle continues

Aaron Wolowiec

Without communication, both internally and externally, there’s no content, no strategy. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. That goes for businesses, too.

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Learning plans for the New Year

Aaron Wolowiec

Just this week my chiropractor reminded me that 2015 is about 1/12 over. As always, I spent some down time over the holidays contemplating my 2015 resolutions. January has nearly come and gone. It’s hard to believe. And then New Year’s Eve passed us by in the blink of any eye, too.

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