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2015 Favorite Community Reads

Higher Logic

In many ways, 2015 was the year of the private online community. We recently came up with a list of must reads , but wanted to do a broader recap of some of our favorite articles and resources from 2015. The 2015 State of Community Management Report , The Community Roundtable. This is an awesome weekly newsletter.

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A look back at 2015

Aaron Wolowiec

It’s hard to quantify those day-to-day “ah-ha” moments, but we hope you enjoy this glance at our 2015. Here’s a look at 2015: Marketing and Communications. In 2015, Event Garde produced 50 blog posts. In addition, Event Garde published a newsletter each month, with an average open rate of 600.

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Pew: Digital News Sites More Likely to Have Email Newsletters Than Apps

Associations Now

A Pew analysis of large digital news outlets suggests that most find email newsletters and social media presences essential—but apps, on the other hand, are less common. If you’re running a digital news outlet these days, you might want to put a little extra attention on your newsletter, rather than your app.

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Monday Buzz: The State of Nonprofit Newsletters

Associations Now

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. She has two key takeaways for organizations: Make sure your email newsletters go out at least monthly, and if you’re not sending out your print newsletter every quarter, you may not want to bother with one.

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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Subject lines with fewer than 40 characters had open rates that exceeded the 2015 benchmark of 36 percent. Remember that newsletter I referenced?

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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Subject lines with fewer than 40 characters had open rates that exceeded the 2015 benchmark of 36 percent. Remember that newsletter I referenced?

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Thursday Buzz: Make Your Newsletters More Relevant

Associations Now

The audience is king when it comes to your newsletters. “It may sound obvious, but having a thorough understanding of what your members/readers want helps enormously when creating content for your newsletter.” What do you consider most important about newsletter strategy? Are you taking that to heart? It’s OK!