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2015 Favorite Community Reads

Higher Logic

In many ways, 2015 was the year of the private online community. We recently came up with a list of must reads , but wanted to do a broader recap of some of our favorite articles and resources from 2015. The 2015 State of Community Management Report , The Community Roundtable. This is an awesome weekly newsletter.

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A look back at 2015

Aaron Wolowiec

It’s hard to quantify those day-to-day “ah-ha” moments, but we hope you enjoy this glance at our 2015. Here’s a look at 2015: Marketing and Communications. In 2015, Event Garde produced 50 blog posts. In addition, Event Garde published a newsletter each month, with an average open rate of 600.

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Pew: Digital News Sites More Likely to Have Email Newsletters Than Apps

Associations Now

A Pew analysis of large digital news outlets suggests that most find email newsletters and social media presences essential—but apps, on the other hand, are less common. If you’re running a digital news outlet these days, you might want to put a little extra attention on your newsletter, rather than your app.

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Monday Buzz: The State of Nonprofit Newsletters

Associations Now

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. She has two key takeaways for organizations: Make sure your email newsletters go out at least monthly, and if you’re not sending out your print newsletter every quarter, you may not want to bother with one.

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Thursday Buzz: Make Your Newsletters More Relevant

Associations Now

The audience is king when it comes to your newsletters. “It may sound obvious, but having a thorough understanding of what your members/readers want helps enormously when creating content for your newsletter.” What do you consider most important about newsletter strategy? Are you taking that to heart? It’s OK!

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The communications struggle continues

Aaron Wolowiec

Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.

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Local, Exotic, Pickled: Associations Share 2015 Food Trends

Associations Now

The National Restaurant Association and the Specialty Food Association predict that Greek yogurt will be out, but local, fresh food is definitely in for foodies in 2015. This week, the National Restaurant Association and the Specialty Food Association released their lists of food trends to watch in 2015. to offbeat (cricket flour?).