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2015 Favorite Community Reads

Higher Logic

In many ways, 2015 was the year of the private online community. All types of organizations caught on to the virtual community shift -- small and large, nonprofit and commercial. Not only does community increase member retention and growth, but it helps with content creation and humanizes your organization. Here they are: 1.

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Trends and Predictions For 2015

Wild Apricot

Here''s a link round-up full of trends and predictions for 2015 for non-profits and membership organizations. Fundraising Apricot Jam Communications'

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10 email marketing best practices for your organization.

YourMembership

In 2015, the Direct Marketing Association (now the Data & Marketing Association) reported email had the highest ROI of any marketing channel. The post 10 email marketing best practices for your organization. The post 10 email marketing best practices for your organization. Surely, they must have been on to something.

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Motor City, ASAE 2015 and a Remarkable Year at YM

YourMembership

The association world is about to converge on the Motor City this weekend for ASAE’s 2015 Annual Meeting. We started 2015 with a bang by announcing the purchase of Digital Ignite , an award winning Learning Management System, to the YM suite of products, creating the leading member engagement platform for organizations.

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AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? Download it now to uncover the surprising results!

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2015 Association Management Trends and Important News from YM

YourMembership

Welcome to 2015! As JP Guilbault, President and CEO of YourMembership put it, “There’s never been a better time for organizations worldwide to leverage their data and technology to create meaningful and personalized interactions to fulfill their missions, add member value and increase revenue.”. Changing membership models.

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March Madness Turns to April Gladness – It’s Time for Xperience 2015

YourMembership

I’m excited because Xperience 2015 is just a week away! Xperience 2015 will also mark the first time our customers will have the opportunity to meet with YM since the acquisition of Job Target’s career center business unit and Digital Ignite. But not for those reasons. Petersburg for YM’s annual customer conference.