Aaron Wolowiec

article thumbnail

What will 2016 bring for associations?

Aaron Wolowiec

From memberships to learning to partnerships, software and services provider Abila just released its predictions for associations in 2016. In fact, Abila predicts certification revenue will surpass membership revenue in 2016. As 2016 progresses, associations will increasingly use AMS for strategy – not just tactics. Transfer.).

article thumbnail

Bonus content – Event Garde e-news – December edition

Aaron Wolowiec

As we go into 2016, we’d like to know what you think…how are we doing? Q: What’s in store for Event Garde for 2016? A: A major theme for the Event Garde team in 2016 will be collaboration. Please take a few minutes to share your thoughts with us. Are we providing you with helpful resources?

Content 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The communications struggle continues

Aaron Wolowiec

Without communication, both internally and externally, there’s no content, no strategy. Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut. you guessed it.

article thumbnail

What’s the state of association marketing?

Aaron Wolowiec

Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. This week at the ASAE Annual Meeting , Demand Metric (sponsored by HighRoad Solution ) unveiled its benchmark report, “ 2016 State of Digital Marketing in Associations.”. But not just anyone can do marketing.

Marketing 133
article thumbnail

Bonus content – Event Garde e-news – November edition

Aaron Wolowiec

Q: Looking ahead, what do you hope for 2016? I pick up an ornament whenever we travel someplace special and each year I tuck an individualized picture ornament in my kids’ stockings. Our tree has become a photo album of memories celebrating our family. A: I hope to complete the first draft of a book I’m working on and take a “real” vacation!

Content 100
article thumbnail

What’s the state of association marketing?

Aaron Wolowiec

Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. This week at the ASAE Annual Meeting , Demand Metric (sponsored by HighRoad Solution ) unveiled its benchmark report, “ 2016 State of Digital Marketing in Associations.”. But not just anyone can do marketing.

Marketing 100
article thumbnail

Bonus content – Event Garde e-news – January edition

Aaron Wolowiec

Q: How do you plan to kick off 2016? Adrienne Segundo, chairman/COO, Limitless Association Solution Resource, LLC. Q & A with Adrienne Segundo , credentialing specialist, chairman/COO, Limitless Association Solution Resource, LLC.

Content 100