Remove engagement

Aaron Wolowiec

article thumbnail

What will 2016 bring for associations?

Aaron Wolowiec

From memberships to learning to partnerships, software and services provider Abila just released its predictions for associations in 2016. In fact, Abila predicts certification revenue will surpass membership revenue in 2016. Let’s say your staff completes a certification program or engages in e-learning. Of special interest?

article thumbnail

The communications struggle continues

Aaron Wolowiec

Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. Although 57 percent believe they could improve member engagement by improving their ability to customize for different subgroups, not many are actually doing it. In fact, only 6 percent reported having a communications strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The growth spurt continues for associations

Aaron Wolowiec

s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night? According to Marketing General Inc. ’s

article thumbnail

What’s the state of association marketing?

Aaron Wolowiec

This week at the ASAE Annual Meeting , Demand Metric (sponsored by HighRoad Solution ) unveiled its benchmark report, “ 2016 State of Digital Marketing in Associations.”. In fact, in the 2016 report, only one-fourth of respondents reported their members perceive communications as always relevant. So marketers, what do you think?

Marketing 133
article thumbnail

The communications struggle continues

Aaron Wolowiec

Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. Although 57 percent believe they could improve member engagement by improving their ability to customize for different subgroups, not many are actually doing it. In fact, only 6 percent reported having a communications strategy.

article thumbnail

The growth spurt continues for associations

Aaron Wolowiec

s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night? According to Marketing General Inc. ’s

article thumbnail

What’s the state of association marketing?

Aaron Wolowiec

This week at the ASAE Annual Meeting , Demand Metric (sponsored by HighRoad Solution ) unveiled its benchmark report, “ 2016 State of Digital Marketing in Associations.”. In fact, in the 2016 report, only one-fourth of respondents reported their members perceive communications as always relevant. So marketers, what do you think?

Marketing 100