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2017 Member Engagement Strategy

Potomac Core

Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members.

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Which Association Learning Trends Predictions Came True in 2016?

WBT Systems

With just a couple of weeks to the end of the year and a huge variety of association learning solutions being showcased this week at ASAE Technology Conference 2016 , it’s a good time to look back at the association learning trends that were predicted for 2016 and see which of these are still relevant.

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Are Chapters Worth The Effort: 2016 Chapter Benchmarking Report

Mariner

According the 2016 Chapter Benchmarking report , associations lean on chapters for member engagement, leadership development, membership. recruitment, marketing/communications and local resources – rating these elements as 'absolutely essential' to 'essential' roles.

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3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

While we’ve already shown you how you can use member engagement analytics to address member retention and other membership related priorities, you may be leaving money on the table if you stop there. Another, less common, use for member engagement data is to bring more money in to your association.

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12 Top Association Articles from 2016

Socious

Remember Cliffs Notes, the popular synopses of required reading and classic literature? For some of us, they were a go-to back in high school. They condense a tome like War and Peace into 25-30 pages, giving you the highlights along with a few symbolic references that high school English teachers eat up.

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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. This struggle may be related to lack of measuring and recording reader engagement.

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The communications struggle continues

Aaron Wolowiec

Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. Although 57 percent believe they could improve member engagement by improving their ability to customize for different subgroups, not many are actually doing it. In fact, only 6 percent reported having a communications strategy.