Aaron Wolowiec

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2021 Membership Prediction

Aaron Wolowiec

those initial challenges are behind us it is time to focus on 2021 and what that might look like from a membership perspective. For many associations 2020 has been a year of incredible innovation and creation as we have been forced to change in so many ways. Now that 2020 is almost over and many of.

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Will Chapters Be Relevant in 2021?

Aaron Wolowiec

Peggy Hoffman explores the outlook for chapters in 2021 as well as lessons learned this year. Also included are six opportunities for component strategies for most associations to consider in 2021. She also notes the calls for action associations must take if chapters are part of your strategy to assure success.

Strategy 246
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Associations 2021: Building New Norms

Aaron Wolowiec

If Lowell was going to capture what 2021 is bringing with it – there is amazing potential and possibility. Possibility. Many norms which were calcified in associations’ systems simply because of inertia have become dislodged. Over the past 10 months, associations have had to change so frequently the word ‘pivot’ has become hated.

System 246
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It’s January 1, 2021, What Now?

Aaron Wolowiec

Long time HBA Moderator Angela Pelc has all the answers on how to make 2021 so much better than 2020! Improve your health, get fitter, sleep better, stay motivated. How can you achieve all this and more? Well…she’s got one answer. And it’s not an easy one.

How To 211
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Top 5 Marketing Trends of 2021

Aaron Wolowiec

It feels a bit overwhelming to be predicting what the new year may hold after powering through such an insane year. Nevertheless, there are a handful of trends we have been watching that give us a closer look into what’s to come in the world of marketing and communications in the coming year. Here are our top five:

Marketing 239
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2022: A Year of Voice, Listening, & Possibility

Aaron Wolowiec

It feels like 2021, while different, was in some ways a continuation of 2020. As we come into 2022, we find a populace that is tired. Successful associations in the coming year will not just need adaptive systems and differentiated value – they will need to demonstrate an incredible, authentic depth of care for humanity.

System 238
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Challenges with Non-Dues Revenue Continue in 2021: Time to “Up your Digital Game”

Aaron Wolowiec

In 2020 many associations were forced to react quickly and either cancel events or pivot to virtual. In many cases shifting to virtual also allowed them to retain sponsorship and exhibit revenue versus refunding dollars.

Revenue 244