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Principled Innovation

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Jeff De Cagna elected chair of RedRover Board of Directors

Principled Innovation

Founded in 1987, RedRover is a national organization headquartered in Sacramento, California that focuses on bringing animals out of crisis and strengthening the bond between people and animals through a variety of programs, including emergency sheltering, disaster relief services, financial assistance and education.

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Jeff De Cagna joins ATA Board of Directors

Principled Innovation

In addition to his service on the ATA Board, Jeff also serves as a director and Board vice chair of RedRover , a national organization that focuses on bringing animals out of crisis and strengthening the bond between people and animals.

Portland 100
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Join Jeff for P.I./TMA Resources Executive Breakfast on March 6 in Alexandria, Virginia

Principled Innovation

TMA Resources , located in Vienna, Virginia, provides member-centric organizations with the software solutions, services and partners that help keep their members and other constituents returning to them to find information, collaborate, learn and communicate with their communities.

Virginia 100
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Five reasons why membership is killing association business models: Part I

Principled Innovation

Far beyond solving immediate problems or servicing short-term needs, association business models must be designed to provide meaningful support to their stakeholders as they pursue their deepest aspirations, on their terms and on their time.

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Five reasons why membership is killing association business models: Part II

Principled Innovation

For decades, nearly all key business decisions about women’s products and services were made in corporate boardrooms populated almost entirely by men. Reason #4: Membership-centric business models ask members to make the most important decisions about new value creation.

Revenue 100
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Overcoming the association value gap: part II

Principled Innovation

Identify value flows– Membership-centric business models typically produce a predetermined bundle of mostly standardized products and services that are pushed out to all stakeholders according to work practices and schedules that best serve the association’s interests.

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Associations Unorthodox Shift #1: De-emphasize membership

Principled Innovation

Not only is membership orthodoxy deeply inculcated into the mindsets that association leaders bring to their businesses today, but association workflows are supported and reinforced by products, services and advice delivered by consultants, technology companies and other providers operating on the same membership-centric belief system.

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