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DECEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Grassroots advocacy. TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. When members better understand your association’s legislative and regulatory priorities and their role in achieving those goals, they can more confidently make an effective case with policymakers.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? After completing a few writing jobs, I have room for more client work in my schedule. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope.

Certificate 281

Certificate Price Tools Technology 281

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Sponsor perspectives.

Maryland 272

Maryland LMS Revenue Strategy 272

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SEPTEMBER 29, 2023

The weekly list of free educational events and resources for the association community… Request re career section on association website. Does your association have a career section for people curious about entering your industry or profession? I’m looking for examples for a post I’m writing. I love this page from SEMI about the semiconductor industry.

Revenue 272

Revenue Innovation Education Tools 272

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AUGUST 18, 2023

The weekly list of free educational events and resources for the association community… Love. Love will keep us together… Education programs. TopClass LMS suggests offering peer-to-peer online learning programs. In these standalone short programs, member instructors introduce skills, practices, or hobbies to fellow members. The programs are relationship and community builders since they help members connect with each other on both a personal and professional level.

Certificate 195

Certificate Education Revenue Marketing 195

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JULY 21, 2023

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. The next edition will go live on Friday, August 4. Member education. It’s impossible to predict the skills we’ll rely on in ten years.

Atlanta 195

Atlanta millennials Price Technology 195

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JUNE 23, 2023

The weekly list of free educational events and resources for the association community… “It was only a sunny smile, and little it cost in the giving, but like morning light it scattered the night and made the day worth living.” ―F. Scott Fitzgerald ChatGPT. Nearly seven months ago, ChatGPT entered our world. WBT Systems goes over some ChatGPT basics, brings up some concerns—like why you shouldn’t rely upon it to do all your work, and explains how association professionals, including education te

Metro 195

Metro Strategy Technology Marketing 195

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JUNE 16, 2023

The weekly list of free educational events and resources for the association community… “The main hope of a nation lies in the proper education of its youth.” —Erasmus Podcasts. In the past few editions of Association Brain Food, I included a Good Listens section featuring association-focused podcasts. I left it out this week because I didn’t think you’d care about freelance writing, 18 th century British writers, medieval nuns or creativity—but maybe I’m wrong!

Project 195

Project Tools Revenue Metro 195

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JUNE 9, 2023

The weekly list of free educational events and resources for the association community… Woke up this morning with a terrific urge to lie in bed all day and read. Fought against it for a minute. Then looked out the window at the rain. And gave over. Put myself entirely in the keep of this rainy morning. Would I live my life over again? Make the same unforgivable mistakes?

Revenue 205

Revenue Content Chicago Leadership 205

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APRIL 28, 2023

The weekly list of free educational events and resources for the association community… Credentialing programs. Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs.

DC 205

DC Recruiting Recruitment Washington 205

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APRIL 21, 2023

The weekly list of free educational events and resources for the association community… Free member education. Should associations list education programs as a membership benefit if members have to pay for them like everyone else does? I don’t think so and neither does WBT Systems. They suggest options for offering members a selection of free education programs as a true membership benefit or as part of a membership tier.

Education 195

Education Committee Recruiting Recruitment 195

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MARCH 24, 2023

The weekly list of free educational events and resources for the association community… I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. You’ll see the next edition on Friday, April 14. Women in the workplace. WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employe

Revenue 227

Revenue Chicago Leadership Education 227

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MARCH 3, 2023

The weekly list of free educational events and resources for the association community… Self-assessment tools/programs. Self-assessments reveal where you need to improve your skills and what you need to learn. WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies.

Revenue 39

Revenue Tools Education Member Experience 39

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FEBRUARY 3, 2023

The weekly list of free educational events and resources for the association community… Vendor member education. WBT Systems explains why and how to help industry partners get the most value out of their membership. They describe educational programs that will help these member develop relationships and generate more leads. Hybrid workplace worries.

LMS 40

LMS Video Technology Revenue 40

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DECEMBER 16, 2022

The weekly list of free educational events and resources for the association community…. This is the last edition of Association Brain Food for the year. I’ll see you again on Friday, January 6, 2023. Wishing you and yours a relaxing and enjoyable holiday season. Merry Christmas! Copyright law. This week, while researching via Google, I landed on an association management company’s blog and found a post I wrote for a client.

Recruiting 39

Recruiting Recruitment Revenue Atlanta 39

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NOVEMBER 18, 2022

The weekly list of free educational events and resources for the association community…. Because next week is a short one, I won’t have the usual time to work on Association Brain Food, so this week’s edition includes events for the weeks of November 21 and November 28. Data insights. Inspired by a Reggie Henry conference quote, WBT Systems encourages associations to adopt an active listening mindset.

DC 43

DC Education Technology Washington 43

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SEPTEMBER 30, 2022

The weekly list of free educational events and resources for the association community…. Education marketing/sales. Seth Godin said, “People do not buy goods and services. They buy relations, stories, and magic.” WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs.

Blended Learning 41

Blended Learning Software Education Marketing 41

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SEPTEMBER 16, 2022

The weekly list of free educational events and resources for the association community…. Membership tiers. MemberSuite suggests nine ideas for new membership tiers that might be a good fit for your association and market. What always worked may no longer be appealing to today’s professionals. Continuing medical education (CME). When the pandemic hit, the Oklahoma State Medical Association offered free CME programs to physicians all over the country.

LMS 43

LMS Revenue Education Arlington 43

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AUGUST 12, 2022

The weekly list of free educational events and resources for the association community…. Membership model. It’s the right time to reevaluate your association’s membership model , says MemberSuite, because members (and their employers) most likely have different expectations, preferences and needs after two years of economic and pandemic-induced change.

Software 41

Software System Technology New York 41

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JULY 22, 2022

The weekly list of free educational events and resources for the association community…. Because I’m away next week, I’m not publishing Association Brain Food on Friday, July 29. This edition includes all the free events I could find for the next two weeks. I’ll be back on Friday, August 5. Membership benchmarking. Marketing General Inc. (MGI) released the 14 th edition of their Membership Marketing Benchmarking Report.

Price 43

Price Technology Strategy Software 43

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JULY 8, 2022

The weekly list of free educational events and resources for the association community…. Paper ceiling. WBT Systems writes about a new ad campaign coming in September from Opportunity@Work, a coalition asking employers to get rid of unnecessary bachelor’s degree requirements for hiring. This ‘ paper ceiling ’ holds back half the U.S. workforce. WBT describes why and how associations, where appropriate, can join this movement.

San Francisco 39

San Francisco Certificate Technology LMS 39

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JUNE 17, 2022

The weekly list of free educational events and resources for the association community…. Declining conference registrations. WBT Systems suggests strategies to reverse the decline in virtual and in-person conference registrations that many associations are experiencing right now. They describe the reasons behind this decline and offer solutions to overcome those barriers or engage the person elsewhere.

DC 39

DC Revenue Washington Leadership 39

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MAY 27, 2022

The weekly list of free educational events and resources for the association community…. ALS awareness. Last year, Mark Wallach of Results Direct was diagnosed with ALS , also known as Lou Gehrig’s disease, an always fatal, progressive neurodegenerative disease. If this is the first time you’re hearing this, I know the gut punch you’re feeling. Mark (aka @AssocITMan) wants “thousands of people living with ALS.

Technology 41

Technology Case Study Education System 41

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MAY 13, 2022

The weekly list of free educational events and resources for the association community…. Innovation in a hybrid workspace. Achurch Consulting takes in-person brainstorming off its high horse by revealing where it falls short. They suggest how to create a remote or hybrid workspace conducive for innovation and provide tips for asynchronous brainstorming.

Arlington 43

Arlington Technology Project Revenue 43

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APRIL 29, 2022

The weekly list of free educational events and resources for the association community…. ASAE scholarships. If you don’t have the budget to attend ASAE Annual, apply for the new ASAE-USAE Travel Scholarship made possible by Ross E. Heller, founder and publisher of USAE and CustomNEWs. Complimentary registration and a stipend of $5,000 will be provided to the awardee’s organization to cover the cost of travel, lodging and incidentals.

Revenue 39

Revenue Louisiana Technology Recruiting 39

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APRIL 15, 2022

The weekly list of free educational events and resources for the association community…. Advocacy’s membership value. When I worked in membership for a trade association, it was always difficult to convince prospects of the membership value of lobbying since it went on whether or not their company was a member. Quorum makes that job easier with their list of ways a government affairs team delivers membership ROI —talking points you should definitely share with your membership department.

Proposal 39

Proposal Technology Revenue Marketing 39

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APRIL 1, 2022

The weekly list of free educational events and resources for the association community…. Career changers. With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. WBT Systems explains how to welcome career changers entering your industry by helping them with career guidance, skills development, and network building.

Revenue 195

Revenue Technology Education Video 195

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FEBRUARY 11, 2022

The weekly list of free educational events and resources for the association community…. Marketing, membership and communications awards. The deadline to apply for an ASAE Gold Circle Award is Wednesday, February 16. The ??Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ?

Content 39

Content Strategy Technology Analysis 39

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JANUARY 28, 2022

The weekly list of free educational events and resources for the association community…. Registration resistance. If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. They also explain how to overcome registration resistance. Connecting while working remotely.

Newsletter 195

Newsletter Survey Team Software 195

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JANUARY 14, 2022

The weekly list of free educational events and resources for the association community…. CAE survey. Calling all CAEs! Please take five minutes to participate in the “Why I Sat for the CAE” survey. The researcher hopes to identify what most motivates association professionals to sit for the CAE exam and the relationship between those motivations and demographic variables.

Team 195

Team Technology Certificate Revenue 195

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DECEMBER 10, 2021

The weekly list of free educational events and resources for the association community…. Accessibility expertise. Ashley Neal at Sidecar wonders if associations should create a new position: accessibility specialist. I’m happy to see this issue getting more attention in our community, and much of the credit goes to Samantha Evans, CAE , who has become an accessibility resource for so many on ASAE Collaborate and elsewhere.

Chicago 195

Chicago Social Media Education Recruiting 195

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NOVEMBER 19, 2021

The weekly list of free educational events and resources for the association community…. Non-dues revenue. WBT Systems recently hosted an ideation session with Non-Dues-a-Palooza to come up with ideas for revenue-generating online education programs. Check out the 30 ideas featured in their post and see if you can “yes and” any of them into revenue generators for your association.

Revenue 195

Revenue Technology Conference Education 195

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OCTOBER 29, 2021

The weekly list of free educational events and resources for the association community…. Sponsor survey. To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. What companies want to sponsor. Whether companies are increasing or decreasing their sponsorship expenditures and the number of associations they sponsor.

Revenue 195

Revenue Survey Leadership Education 195

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SEPTEMBER 17, 2021

The weekly list of free educational events and resources for the association community…. Return to virtual. With the Delta variant ruining plans for in-person conferences and scientists offering bleak pandemic forecasts, WBT Systems shares advice for returning to virtual. Instead of getting caught off guard like last year, they suggest preparing for anti-digital bias, making a virtual Plan B (but a better version than last time), investing in the right technology, and aligning your org chart and

Content 195

Content LMS District of Columbia Tips 195

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AUGUST 27, 2021

The weekly list of free educational events and resources for the association community…. Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Your participation will help provide valuable insight into how the role of virtual conferences has changed over the past 12-18 months.

Tampa 200

Tampa Revenue Education Content 200

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AUGUST 20, 2021

The weekly list of free educational events and resources for the association community…. Online learner/virtual attendee engagement. WBT Systems knows what’s on your mind. While reviewing their website traffic reports, they discovered a common theme in their five most popular blog posts: how to increase online learner and virtual attendee engagement.

Revenue 195

Revenue Content Resources Strategy 195

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JULY 30, 2021

The weekly list of free educational events and resources for the association community…. Non-dues revenue. The countdown is on! 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Teri Carden—founder of ReviewMyAMS and AMS Fest—is bringing both groups together for a day of learning and sharing on September 23, plus some fun, of course, the night before.

Newsletter 195

Newsletter Certificate Technology Strategy 195