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Digital Transformation: Where Do I Start?

Spark Consulting

Recruit your team. Get comfortable with experimenting (for more on how to do this, see the earlier Spark collaborative whitepaper Innovate the Lean Way ). Review your legacy systems and processes (make sure you’ve got the “digitizing” part covered, for Ross/Mocker fans). Improve your culture management.

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Membership and Chapter Growth is a Team Effort at AGC of America

Association Adviser

From the Corner Office: Jeff Wilson, Associated General Contractors of America. Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson, AGC of America. Members join their local AGC of America chapter and become a part of both the chapter and the national AGC organization.

America 61
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Association Brain Food Weekly: 6.18.21

Reid All About it

Billhighway describes the chapter self-assessment exercise used by the Associated General Contractors of America to collect data for chapter benchmarking. How to conquer communication debt aka email/message overwhelm. Learn how to build a business case for technology and speak to your board’s priorities. Quick hits.

LMS 369
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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. She explains how to get in front of prospects, make an impression on them and communicate the value of membership. If you’re wondering where to start, she has some questions for you to consider.

Revenue 210
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Association Brain Food: 4.28.23

Reid All About it

Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Although their opinions are most relevant for scientific societies , I wonder how much they reflect the thoughts of other young scholarly types. Online community.

DC 205
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Association Brain Food: 12.1.23

Reid All About it

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Rikki Schlott says her generation (Gen Z) has inherited a post-hope world stripped of what matters.

Arlington 266
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Association Brain Food Weekly: 6.25.21

Reid All About it

They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Performance Driven: How to Overcome the Paradox of Potential. Chapter benchmarking data. Exhibitors.

LMS 361