The weekly list of free professional development events for the association community…
I love the role of content curator, haven’t you noticed? It’s the wannabe librarian in me. And I especially love it when others do it for me—those are the newsletters I value most. Now, if only more associations did this. rasa.io explains why all associations should help members filter the noise with personalized content curation.
WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Hmm, a personalized curated newsletter might be one thing to turn passively loyal members and customers into actively loyal ones.
“Customization” has become a dirty word in association technology and for good reason. Ann McDermott at DelCor Technology Solutions discusses the many perils of customizing association software.
Over at theNIRD.org, Ben Martin, CAE explains why the Personify/Wild Apricot deal is brilliant.
Don’t let your eyes gloss over the news about the EU’s General Data Protection Regulation (GDPR) which takes effect in May 2018. Terrance Barkan, CAE, of GLOBALSTRAT, explains why your organization needs to take steps to prepare for this new regulation.
Ok, maybe this next post is self-serving but I know many organizations (for- and non-profit) still do not understand how content marketing can help them develop and deepen relationships with prospects, customers, and members. Content Marketing Institute shares nine stats that will make you want to invest in content marketing.
If you’re a cat owner, you must listen to this episode of Fresh Air featuring cat behavior specialist Sarah Ellis—fascinating stuff.
That’s it for good reads, now it’s time for this week’s list of free professional development for the association community.
If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.
Tue 11/7 from 12 to 4 p.m.* – SURGE 2017
I’m looking forward to SURGE 2017, a virtual summit with a thesis: By joining together thousands of association professionals, we can collectively innovate and push our industry forward. Really, it’s an experiment in collaboration. Choose from a range of expert-led sessions and contribute to the discussions most meaningful to you. More info/register.
Host: Association Success
*All times are Eastern Standard Time unless otherwise noted.
Tue 11/7 at 12 p.m. – Fostering a Culture of Innovation at Your Association
Have you ever wondered how your association’s culture impacts your ability to be innovative? Technology isn’t the only success factor. As it turns out, your association’s culture has a big impact. Learn about the common cultural challenges facing today’s associations: anticipating member expectations, governance/ability to shift directions, embracing failure/risk, and fostering creativity. More info/register.
Host: Nimble AMS
Presenters:
- Jamie Notter, Partner, WorkXO Solutions
- Dan Stark, Director of Product Strategy, NimbleUser, and former association executive
Tue 11/7 at 12 p.m. – Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future
Machines are not going to replace marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance. More info/register.
Host: HubSpot
Presenter: Paul Roetzer, Founder and CEO, PR 20/20, and Creator, Marketing Artificial Intelligence Institute
Tue 11/7 at 1 p.m. – How to Leverage the Neuroscience of Learning in the Virtual Classroom
Explore the brain’s needs for novelty, contrast, meaning, and emotion to capture and keep your participants’ attention online. Learn how to apply six brain-based guidelines to your online learning programs. More info/register.
Host: Adobe Connect & The eLearning Guild
Presenter: Cynthia Clay, CEO, NetSpeed Learning Solutions
Tue 11/7 at 2 p.m. – Finishing Strong: Your Pathway to Success (Association Chat)
What’s the best way to finish the year strong so you can begin 2018 even stronger? Learn how to tap into your resilience and handle the multitude of things coming at association leaders, particularly as things ‘rev-up’ for the final quarter/finish of the year. Watch/participate live or view the recording.
Hosts: KiKi L’Italien
Guest: Executive coach and trainer Carol Vernon
Tue 11/7 at 2 p.m. – Winning with Gamification: Engage Attendees and Increase Mobile Adoption
Hear the freshest ways you can use social media and in-app gamification to help attendees get the most of your event. Learn from a planner who’s used gamification to increase attendee engagement by leveraging their mobile app to improve networking, education, and social interactions. More info/register.
Host: Smart Meetings
Presenter: Brooke Gracey, Senior Mobile Events App Strategist, CrowdCompass by Cvent
Wed 11/8 from 12 to 4 p.m. – SURGE 2017
SURGE 2017 is a virtual summit with a thesis: By joining together thousands of association professionals, we can collectively innovate and push our industry forward. Really, it’s an experiment in collaboration. Choose from a range of expert-led sessions to contribute to the discussions most meaningful to you. More info/register.
Host: Association Success
Wed 11/8 at 12 p.m. – Small Staff Association Brown Bag Lunch (Washington DC)
This casual lunch group of association colleagues is specifically for those who work at small staff associations. Attendees share ideas and ask questions about other associations’ best practices. Location: Washington, DC. More info/register.
Host: ASAE Small Staff Association Professionals
Wed 11/8 at 12 p.m. CST – Chapter Roundtable (Chicago)
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. More info/register.
Host: Billhighway
Wed 11/8 at 12:30 p.m. – Price Sensitivity Analysis
Do you wonder if your association’s programs are priced correctly? In this 20-minute “Ask Me Anything” session, learn about a three-step price sensitivity analysis that can help your organization accurately determine value. More info/register.
Host: QiqoChat
Presenter: Davin E. Hattaway, CAE, Account Manager, Association Consulting
Wed 11/8 at 1 p.m. – Choosing a Mobile Event App: How to Find the Best for Your Meetings & Conferences
Learn about mobile app features that save time and the questions to ask to make sure the app will be a valuable tool for both you and your attendees. Find out what new mobile features increase engagement and how you can ensure your provider is giving you these features. Hear from a planner who recently evaluated providers and learn what they did to make sure they were getting the best, most reliable product at the right cost. 1 CMP credit. More info/register.
Host: Meetings Today
Presenter: Brooke Gracey, Senior Mobile Events App Strategist, CrowdCompass by Cvent
Thu 11/8 at 2 p.m. – 7 Secrets to Avoid a Boring Webinar
Learn tips and best practices that can increase the value of your webinars for you and your audience. Learn how gamification can make complex data digestible and fun; simple ways to add engagement to your webinars; tricks for getting more from video, even if you don’t have a studio; and informal and interactive webinar formats. More info/register.
Host: American Marketing Association
Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc.
Thu 11/8 at 2 p.m. – Lean Six Sigma for Meeting Professionals
Learn about the principles of both Lean and Six Sigma and how they can help you better manage meeting processes and procedures. Learn how to integrate Six Sigma practices with event planning process to reduce waste, save time, and create value. 1 CMP credit. More info/register.
Host: Pathable
Presenter: Robert J. Wilson, president, Meeting Evolution
Thu 11/9 from 12 to 4 p.m. – SURGE 2017
SURGE 2017 is a virtual summit with a thesis: By joining together thousands of association professionals, we can collectively innovate and push our industry forward. Really, it’s an experiment in collaboration. Choose from a range of expert-led sessions to contribute to the discussions most meaningful to you. More info/register.
Host: Association Success
Thu 11/9 at 12 p.m. – How Marketing Automation Can Boost Member Retention
By automating renewals and developing email strategies that provide more personalized outreach, you can use automation to boost member retention. Learn about engagement campaigns that can be automated and the benefits that automation will bring to your member retention efforts. 1 CAE credit. More info/register.
Host: ASAE
Presenters:
- Shameka Jordan, Senior Marketing Manager, United States Geospatial Intelligence Foundation
- Mitch Eisen, CIO and co-founder, Real Magnet
Thu 11/9 at 12 p.m. – Onboarding New Staff: Lessons from AMC Leaders.
Learn how the top AMC executives in the country hire and onboard new staff. Learn how to improve the onboarding process and connect new hires with your clients so they understand one another’s perspective. 1 CAE credit. More info/register.
Host: ASAE AMC Section Council
Presenters:
- Kate Banasiak, President and CEO, Diversified Management Services
- Alison Cockrell, Director of Operations, CMG
- Reed Hitchcock, Executive Vice President, Kellen
Thu 11/9 at 12:30 p.m. – 5 Usability Lessons to Drive Your Innovation
Web usability is often considered ‘optional’ when organizations begin redesigning their website and improving their members’ digital experiences. Hear about key insights uncovered from more than 3,000 usability studies and discover how you can implement solutions that improve your members’ user experiences. 0.5 CAE credit. More info/register.
Host: .orgCommunity
Presenter: Michael Hartman, Executive Experience Director, Sandstorm Design
Thu 11/9 at 2 p.m. – Trust Me, This Is the Webinar You Are Looking For
Hear about neuroscience research on trust and practical ways to structure your meetings to promote trust. Find out how trust can lead to engagement at events, how to measure trust as ROI for your meetings, practical methods to build trust in your company during conferences, and how to give attendees the opportunity to trust. 1 CMP credit. More info/register.
Host: MeetingsNet
Presenters:
- Sue Pelletier (moderator), Content Director, MeetingsNet
- Tanya Perry, vice president sales and marketing, FUSION Performance Group
- Rob Adams, president and CEO, Bishop-McCann
- Paul Zak, director, Center for Neuroeconomics Studies, professor, Claremont Graduate University, and co-founder of Ofactor
Save the dates: Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC)
I’m skipping AMS Fest because I decided not to travel out of state in November, but, wow, what a program. AMS Fest is two loaded days of elbow-to-elbow conversations with association executives, AMS consultants, and AMS vendors around nothing but AMS. My people!
You’ll hear talks related to: the future of AMS, what’s trending, what’s not working and what is working, what’s the most innovative AMS, whether associations or technology vendors should be the guiding force in development, what new systems are out there, CRM vs AMS, how cryptocurrency could affect our systems in the future, preparation for mergers and acquisitions, data privacy laws, and the list goes on… See what I mean? More info/register.
Host: ReviewMyAMS
Save the dates: Mon 11/13 through Fri 11/17 from 2 to 3 p.m. – Membership Growth Online Summit 2017
Industry experts will reveal the modern marketing strategies used by top membership organizations to dramatically increase member growth. Learn the 3 keys for attracting younger members; how to turn your events into a membership growth engine; the blueprint to a digital marketing campaign that actually works; how and why digital learning is the glue that keeps your members coming back for more; and the tech tools used by the fastest growing nonprofits to grow membership. More info/register.
Host: Wild Apricot
Save the dates:
Tue 11/14 at 12 p.m. – Chapter Roundtable in Washington DC
Wed 11/15 at 12 p.m. – Chapter Roundtable in Alexandria VA
Thu 11/16 at 12 p.m. – Chapter Roundtable in Reston VA
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Host: Billhighway
Location: Washington DC. More info/register.
Location: Alexandria VA. More info/register.
Location: Reston VA. More info/register.
That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.
Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.
Creative Commons licensed photo by Dmitri Popov on Unsplash.
Association Brain Food 