Beth Kanter

FEBRUARY 6, 2013

So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. You could simply ask one question each month in a poll widget in your monthly email newsletter.

Analysis 28

Analysis Oregon Newsletter Sample 28

Association Success

OCTOBER 5, 2020

You could: Determine how many subscribers open your newsletters. With the right data analysis, you can make informed decisions about where to invest in improvements to your membership program. Fortunately, there are plenty of software tools that make collecting and leveraging data a breeze.

Newsletter 131

Newsletter Analysis Social Media Resources 131

Associations Now

FEBRUARY 7, 2024

Before a merger, associations should conduct a sensitivity analysis to understand which issues could be impacted,” Macchiarella said. “M&As This can be done through regular newsletters, emails, or special briefing sessions.” You want to keep staff and members informed about the progress and stages of the merger,” Macchiarella said.

Newsletter 59

Newsletter Analysis Communications Recruiting 59

Nimble AMS

NOVEMBER 25, 2022

For instance, having many more members than subscribers to publications shows a need for boosting marketing or changing the content of your newsletters, magazines and other subscription-based pieces. Similarly, with the use of predictive analysis from Nimble AMS , you can see which members have a lower chance of renewing their memberships.

Software 127

Software Association Management Proposal Committee 127

Association Success

AUGUST 1, 2019

First, let’s look at gap analysis. These include learning vehicles such as blogs, newsletters, websites, magazines, podcasts, and the like. Using gap analysis will help us develop and deploy a more realistic education portfolio that our members actually want (and need!). HOW CAN ASSOCIATIONS CATER TO LEARNERS? What is it?

Education 88

Education Analysis Newsletter Content 88

Association Success

OCTOBER 2, 2020

And if major news breaks, take the opportunity to add unique analysis. . Subscribing to popular newsletters in your industry. Rather than presenting readers with a simple link roundup, position your association as a thought leader by adding smart commentary along the way. Content curation adds variety to your editorial calendar.

Content 83

Content Social Media Newsletter Review 83

Membersuite

SEPTEMBER 10, 2022

This affordable subscription could include your members-only website, newsletters, and perhaps a webinar series. Decisions to change your membership model must be based on data analysis, market research, and financial modeling. Hopefully, it also serves as a stepping stone to deeper commitment at a higher membership level. .

Price 135

Price Discount Marketing Newsletter 135

Higher Logic

OCTOBER 24, 2018

And while I don’t have a watchful eye on the latest in fashion, my tips do stem from keeping a keen eye on email trends, A/B testing , and email performance analysis. Tip #10: Blocks of color can help divide the body of the email, especially for those newsletters and event emails. My personal style is admittedly not the trendiest.

Tips 89

Tips Email Marketing Newsletter Content 89

Association Success

AUGUST 1, 2019

First, let’s look at gap analysis. These include learning vehicles such as blogs, newsletters, websites, magazines, podcasts, and the like. Using gap analysis will help us develop and deploy a more realistic education portfolio that our members actually want (and need!). HOW CAN ASSOCIATIONS CATER TO LEARNERS? What is it?

Education 68

Education Analysis Newsletter Content 68

Associations Now

JULY 24, 2017

An analysis of videos run on TwentyThree’s platform found that more than 80 percent lasted less than five minutes, but they turned out to be much less engaging than videos that ran 15 minutes or longer. million videos, 1.7 billion video impressions, and 50 million video plays. The best time to convert?

Video 70

Video Report Analysis Newsletter 70

Associations Now

MARCH 13, 2019

Ask for pre-analysis, and ship in what is needed. Subscribe to”Otter Talk,”a bi-monthly newsletter , which highlights trends, ideas, and actionable takeaways for your association events, from an experienced member of the planning community who has lived the “planning life.”. Interested in more?

Newsletter 100

Newsletter Analysis Cost Tips 100

Reid All About it

JUNE 16, 2023

Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles. Whenever you end a project or a client engagement, you probably do a retrospective analysis. Hear about the importance of item analysis, the role of feedback in exam development, and the need for test security. More info/register.

Project 195

Project Tools Revenue Metro 195

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? So, let’s move on to the rest of your weekend reading.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

NOVEMBER 3, 2017

And I especially love it when others do it for me—those are the newsletters I value most. Hmm, a personalized curated newsletter might be one thing to turn passively loyal members and customers into actively loyal ones. – Price Sensitivity Analysis. Now, if only more associations did this. More info/register.

DC 150

DC Washington Innovation Price 150

Association Success

MARCH 12, 2019

This includes development and maintenance of the organizational strategy and the data, research and analysis used for decision-making. The team executes key services to the organization inasmuch as they relate to strategy, and it is the lead on helping us move toward agile product development.

Certificate 109

Certificate Discount Team Content 109

Reid All About it

APRIL 12, 2019

Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Dive deep into the critical points in measuring ROI so you can avoid overwhelming analysis paralysis. Some quick hits before we get to next week’s free webinars: Five ways to get more people to your content.

LMS 276

LMS Pennsylvania Innovation Education 276

MemberClicks

DECEMBER 19, 2023

Research competitors and events of interest for target audience Once you’ve identified your target audience, ask them about events and trade shows they have or plan to attend through a survey in your members-only area or next member newsletter.

Tools 52

Tools How To Software Cost 52

Achieve

DECEMBER 19, 2017

A goal represents a completed activity on your site, such as signing up for your organization’s newsletter or clicking ‘Donate Now.’ Events: An action on your site, such as signing up for a newsletter or downloading a white paper. Set goals in Google Analytics to maximize your conversions.

Newsletter 52

Newsletter Analysis Report Strategy 52

Reid All About it

JULY 24, 2020

Many associations believe that data cleanup challenges are holding them back or stopping them from meaningful data analysis. Find out how you can keep your subscribers engaged in between buying cycles with a relevant, personalized newsletter. . – Data Governance and Data Quality Quick-Start for Associations. 1 CAE credit.

Montana 259

Montana Revenue Case Study Conference 259

Aaron Wolowiec

DECEMBER 16, 2014

Almost 90 percent of associations include an e-mail newsletter in their digital marketing portfolio, but only 41 percent use an e-mail preference center. For example, e-mail newsletters and campaigns should be consistent with branding (the look and feel of the association). The same goes with blogs.

Marketing 100

Marketing Social Media Content Report 100

Associations Now

JUNE 9, 2014

Email newsletters, that is. According to a new Global Executives Study by the business-news site Quartz, two-thirds of business leaders reported that e-newsletters were one of the first three news sources they check daily. The study also revealed when business leaders are consuming news and how they’re sharing it.

Newsletter 40

Newsletter Survey Analysis Content 40

Beth Kanter

JULY 9, 2019

This is a good analysis of the evolution of Tech for Good, Cloud for Good, Data for Good, and the latest iteration: AI For Good. Note for more examples of AI used in nonprofit field program work in a variety of applications, check out: Cohort 3 “All Things AI” newsletter and podcast. What Is AI for Good?

Tools 58

Tools Proposal Newsletter Analysis 58

SCD Group

APRIL 1, 2014

While email isn’t dead, one thing is clear: The email newsletter is a dinosaur. Emails that mimic print newsletters of yesteryear are bulky, lumbering and sometimes monstrous in size. These newsletters try to accomplish too much, and in the end, they do very little to drive results.

Marketing 40

Marketing Newsletter Class millennials 40

Association Adviser

SEPTEMBER 28, 2018

One way to identify specific disconnects is through a comprehensive gap analysis assessment. A gap analysis surveys your staff, association members and advertisers/supplier members to see where there are gaps in perceptions about the quality and direction of member communications. The survey is complete and you set it and forget it.

Communications 63

Communications Content Survey Analysis 63

Associations Now

MAY 3, 2017

In the analysis stage, AARC examined what Swertinski calls “the forgotten member lifecycle.” You might still get the newsletter or invites to events, but the reality is I find that most associations don’t know what they are giving away.”. Four Steps. Simply defining who is a lapsed member and who is not can be tricky too.

Discount 96

Discount Class Newsletter Survey 96

Associations Now

FEBRUARY 7, 2017

In the last year, since a move to a new AMC, HCEA has been undergoing a strategic analysis of its operations, which has resulted in redesigning the website, updating its newsletter, and rebranding its conference. That makes sense to them.”. Enhancing the membership experience is the next step in this process.

Press Release 40

Press Release Newsletter Analysis Products 40

SCD Group

JUNE 24, 2013

Why You Shouldn’t Create a Newsletter (and What to Do Instead). Newsletters are stuck in 2005. Yes, some newsletter publishers give you digital archives and buttons to share past issues, but are your readers using those features? They just forward the newsletter to somebody they think might like it.

Marketing 40

Marketing Newsletter Guidelines Analysis 40

Idea Architects

MARCH 12, 2013

newsletter editor). writing for the newsletter). I am not a marketing, data or information analysis, or membership specialist. Staff and board members may focus more on those members serving in formal positions within the association's governance structure (i.e.,

Newsletter 60

Newsletter Analysis Review Survey 60

SCD Group

MARCH 19, 2013

Consumers (our members) expect information to be available now not in the next quarterly newsletter. As associations expand fast, instant, mobile content, they can expect members to expect more in-depth information and analysis in the association’s traditional newsletters, magazines and websites. It comes down to speed.

Examples 40

Examples Newsletter Analysis Content 40

Associations Live

OCTOBER 21, 2013

Measure & Analysis Here is a helpful document on creating a digital strategy for non-profits - [link] Components of digital strategy are: online ads, web, social media, mobile, email, sear and a possible seven and eight are online communities and mapping. How do you create one? Identify & Goal Set 2. Planning & Creation 3.

Communications 40

Communications Strategy Social Media Newsletter 40

Socious

NOVEMBER 17, 2016

For instance, AMS software with an online community can often send automatic, customized newsletters with only the community updates that members have said they’re interested in. It has gone from simple statement reporting to more complex analysis using business logic. Change #4) Reporting.

Membership Management 100

Membership Management Software Directory Library 100

Associations Now

AUGUST 4, 2015

If anything, that protection may have prevented closer analysis of the publication’s business model, something every niche publisher has to understand deeply. The American Press Institute’s Need to Know newsletter doesn’t pretend to be much more than it is—a newsletter written with a voice.

Content 40

Content Strategy Maryland Newsletter 40

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. She explains how to assess your needs, identify where you’re depleted, and find resources and solutions, including setting boundaries. Quick hits. Ann Handley via Jaina Mistry, Litmus ). There’s no easy solution for overwhelm, but this might help. More info/register.

LMS 370

LMS Nashville Strategy Video 370

Vanguard Tech

MARCH 28, 2012

We do a good bit of audience analysis as part of our discovery process at Vanguard Technology. Links in email newsletters, a section in your journal/magazine of “what’s new on the web,” a unique link in your email signatures, whatever. And when they didn’t keep up or maintain my interest – I moved on. Promote. –

Press Release 70

Press Release Newsletter Analysis Content 70

MemberClicks

NOVEMBER 16, 2021

Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization. Other direct benefits of a member newsletter can include: Highlighting member accomplishments. 10 Membership Newsletter Best Practices. How to Choose Your Member Newsletter Name.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization. Other direct benefits of a member newsletter can include: Highlighting member accomplishments. 10 Membership Newsletter Best Practices. How to Choose Your Member Newsletter Name.

Newsletter 52

Newsletter Tips eBook Content 52

AMR Management Services

APRIL 13, 2011

Show this to members in a membership renewal letter, on your website, through social media outlets like Facebook and Twitter and in your publications and e-newsletters. You can also include a link to your association newsletter and anything else you want to promote to your members. Encourage them to write articles for your newsletter.

Newsletter 64

Newsletter Library Kentucky Analysis 64