Aaron Wolowiec

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Let’s Talk Discounting

Aaron Wolowiec

In this article, we're going to discuss why discounts are not necessarily bad and the proper way you should use them. Discounting is something that we love to talk about in the hopes that we will drive additional sales, but will it drive additional profitability?

Discount 243
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The 3 Things Your Next Pricing Survey Must Have

Aaron Wolowiec

If you're looking to DIY a survey on value and pricing in the next few months, this article is for you. At Pricing for Associations, they have conducted numerous surveys for market research and market testing around value and pricing. They'’ve found that most surveys require three core components.

Price 208
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Use Price Anchoring to Price Your Virtual Event!

Aaron Wolowiec

If so, then this article is for you. Are you struggling with how to price your upcoming virtual event?

Price 245
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Do My Competitors Matter?

Aaron Wolowiec

That's the question that we're going to tackle in this article. “When it comes to pricing and value propositions for our association’s products, do our competitors matter?”

Price 130
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Don’t Lead with Lower Prices

Aaron Wolowiec

In this article, we talk about the psychology of how you position discounts, and why it matters. Have you ever seen an ad that says “New Low Price” ? What effect did that have on you? Did it make you want to purchase the item? Or did it make you question why the price was lowered?

Price 147
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Bonus content – Event Garde E-news – October edition

Aaron Wolowiec

Q: Please share with us a tool/resource/book/blog/article/website/etc., I’m lucky to have mentors in my life, and only hope that I have taken all the knowledge they have given me to do good with. and why you just can’t live without it. A: I have “magazine Monday,” which is a good way to stay current professionally.

Content 157
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The many hats of marketers

Aaron Wolowiec

A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. You can read the full “Associations Now” article here , but following is a quick summary of just some of the roles marketers are now expected to play: Channel expert.

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