Association Brain Food Weekly: 10.16.20

Free educational resources and events for the association management community

The weekly list of free educational events and resources for the association community…

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The state of associations. Cecilia Sepp, CAE, founder of Rogue Tulips, recently released the findings of their September association survey, What’s Next for Associations. Reading survey results is sort of like, for me, peeking into someone’s pantry—you get a sense of their inner workings and thinking.

Frugal innovation. Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! Praise be. WBT Systems describes 12 essentials for frugal innovation, the only kind your budget probably allows.

AMS considerations. If you’re hunting for new association management software, take a look at Ernie Smith’s advice in Associations Now. He describes several issues you should consider during AMS research and selection.

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about.

Content audit. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in.

Quick hits before we get to the list of next week’s free education:

  • How to connect with the co-workers you’re missing. (Anna Goldfarb, The New York Times)
  • As the Swedes say, “There’s no such thing as bad weather, only bad clothes.” How to cope with the long, cold Covid winter. (Kate Mooney, The Guardian)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

  • While we were away, my weekly fish share was frozen and put aside for me, which is how I ended up with a pound of frozen yellowfin tuna. What to do? Defrost it and make a luxurious tuna noodle casserole. Casserole recipes are flexible by nature, so instead of asparagus and scallions, I included broccoli stems, carrot and garlic chives along with the other vegetables.
  • When in need of a simple fish dish, like I did for black drum last week, blackened fillets are a cinch.
  • Green beans are all over the farmers market right now. I can’t resist their dark green snappiness so I just lightly season and steam them. Another night, I sautéed a mix of mustard greens and kale with red onion, sweet peppers and garlic.
  • Roasted root vegetables will make regular appearances from now on. This week, I served sweet potatoes and baby turnips tossed and roasted with red onion, garlic, smoked paprika and thyme.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 10/16 at 10 a.m.* – Breaking News: Reporting on Covid-19’s Impact on the Meetings Industry

Learn how the panel of editors has been covering the pandemic, how they perceive the industry evolving, their analysis of their latest research, and what they expect for the future. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

  • David Blansfield, Executive Vice President and Group Publisher, Northstar Meetings Group
  • Loren Edelstein, Vice President and Content Director, Northstar Meetings Group
  • James Lancaster, Editor, AMI Magazine
  • Lauren Arena, Editor, M&C Asia
  • Paul Harvey, Deputy Editor, M&IT

*All times are Eastern Daylight Savings Time unless otherwise noted.


Fri 10/16 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 10/16 at 11 a.m. – After Lockdown: Meetings & Events Post-Crisis

Join your peers for this critical conversation on how the Coronavirus crisis has changed the execution of meetings, events, conferences, and trade shows. Discuss new guidelines for social distancing, sanitation, and food preparation and review ways meeting professionals are utilizing technology to expand the reach of their events to include those impacted by travel restrictions. 1 CMP credit. More info/register (registration fee for MPI non-members).

Host: MPI

Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI


Fri 10/16 at 12 p.m. – Tactical Actions to Drive Engagement

Contextual engagement is the process of asking questions, capturing context, and acting immediately on member needs. It helps organizations engage members with more relevance and personalization throughout the member journey. Learn what actions can be taken that makes contextual engagement more effective than current methods. More info/register.

Host: PropFuel


Fri 10/16 at 12 p.m. – Redefining Event Business Models and Client/Supplier Partnerships

Understand how supplier partners are being impacted by COVID-19 and the implications for clients’ event business relationships. Learn to recognize what to expect from event suppliers when business returns, adapt your business model to the new reality, and establish new mutually beneficial client/supplier relationships. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

  • Alaina Tobar, DMCP, ADMEI President, Regional General Manager, PRA Northern California
  • Lorenzo Pignatti, DMCP, ADMEI President-Elect, Founder and President, TERRAEVENTS
  • Carolyn Pund, CMP, CMM, Director, Cisco Systems, Inc.
  • William F. Reed, FASAE, CMP, Chief Event Strategy Officer, American Society of Hematology

Fri 10/16 at 2 p.m. – Foresight Action Brief: New Forms of Work (Foresight Fridays with Jeff De Cagna)

This week’s discussion will focus on the ASAE ForesightWorks action brief on new forms of work. To prepare for the session, please download and review the action brief. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Fri 10/16 at 2:30 p.m. – A New Approach to Boosting Digital Event Engagement

To provide the best digital experience possible for your audience there’s a lot to learn from how TV, film and social influencers keep fans glued to their screens. Hear about a different way of thinking about how to successfully engage the audience you want while fostering robust participant communication and interaction. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Heather Mason, CEO of Caspian Agency


Mon 10/19 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Mon 10/19 at 12 p.m. – Will the Pandemic Reshape Notions of Female Leadership?

Hear how the pandemic could fundamentally reshape notions of female leadership. Learn about changes taking place right now, such as a new overarching narrative of what a strong leader looks like, prioritization of a new set of critical leadership qualities like honesty, modesty, and intelligence, and visible female leaders serving as powerful role models. More info/register.

Host: Harvard Business Review
Presenter: Avivah Wittenberg-Cox, CEO of 20-first


Mon 10/19 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s new Nonprofit Executive Spotlight series too.

Hosts:

  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 10/20 at 11 a.m. – Small Association Best Practices to Increase Member Engagement Digitally

In today’s digital environment, your association must find new ways to encourage engagement to attract new members and keep members around year after year. Learn what member management data should you be analyzing, how to get more members involved and connected with your association, and top strategies other small associations are using to increase member engagement. More info/register.

Host: YourMembership

Presenters: Eddie Mora, Product Manager, and Michelle Schweitz, Association Advocate, YourMembership


Tue 10/20 at 11:30 a.m. – Virtual Networking for Meetings, Conferences & Events Pros

Want to get new ideas for your organization? Have some best practices to share? Just want to actually meet some new people in your field? We’ll be using a number of online engagement techniques that you can adapt, copy and steal for your own events. More info/register.

Host: Better Meetings

Facilitator: Lee Gimpel, founder, Better Meetings


Tue 10/20 at 12 p.m. – Component Relations and Volunteer Management Crunch and Munch

Grab your lunch or coffee and join us as we discuss the latest topics on our community board and meet your new Component Relations and Volunteer Management Section Council. We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 10/20 at 12 p.m. – Tackling Multicultural Marketing Like a Pro

Hear about the power of multicultural marketing in reaching the diverse consumers of today who want to see content that reflects their diversity in positive ways. Changing your imagery to be diverse isn’t enough; multicultural marketing requires a shift in your targeting, personas, and thinking. Discover the tools and strategies to make your marketing more diverse and inclusive of all. More info/register.

Host: The Diversity Movement


Tue 10/20 at 12 p.m. – CMM Information Session: Take Your Education to the Executive Level

Hear about the minimum requirements for applying to the Certificate in Meeting Management (CMM) program, the benefits that the CMM program and designation provides, and what distinguishes the CMM from other industry designations. More info/register.

Host: MPI

Presenters:

  • Erica Shonkwiler, MBA, CMP, Lecturer, Department of Tourism, Event, and Sport Management, Indiana University
  • Susan Garcia, MSEd, Program Manager, Indiana University
  • Robert T. Lenz, Professor Emeritus of Strategic Management, Kelley School of Business, Indiana University
  • Wendy Marcellin-Burgess, CMP, CMM, Senior Events Planner, American Federation of State County and Municipal Employees
  • Amy Maxey, CMM, Manager, Global Conferences & Events, Hyland
  • Carolina Lorenz, CMM, CMP, VEMM, Director of International Operations, MAELCA Meetings and Events

Tue 10/20 at 2 p.m. – Making the ‘Future of Work’ Work: How Associations Are Preparing the Next Generation Workforce

Explore ways in which associations are creating and supporting a next-generation workforce development effort. These associations are dedicated to jobs creation and skill development for students and young professionals. As a result, they are fast-tracking the economic recovery of their industries, building valuable alliances with educators and youth organizations, and establishing community with the next generation of members. More info/register.

Host: Sarah Sladek, founder, Save The Associations

Presenters:

  • Jean-Francois Champagne, President, Automotive Industries Association of Canada
  • Erin Volk, Vice President, Associated General Contractors of California
  • Lakisha Woods, CAE, CEO, National Institute of Building Sciences
  • Susan Franceschi, Chief Membership Officer, American Water Works Association
  • Joanne Fiore, Vice-President, American Institute of CPAs

Tue 10/20 at 2 p.m. – How to Look & Sound Better on Video: Advice from an AV Digital Master Trainer  (Association Chat)

Find out how to look and sound amazing for your Zoom meetings and virtual events. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, LLC, and host, Association Chat

Guest: Charles (Chuck) Espinoza, AVIXA Staff Instructor


Tue 10/20 at 2 p.m. – The Future of In-Person Events: Safer Event Experiences

With hybrid and in-person events returning in the near future, event professionals need to make sure the safety and well-being of attendees and staff is the top priority. Learn how to implement technology to create safer events, create event layouts and diagrams that comply with social distancing, manage session capacity and use self-check-in kiosks, and safely facilitate onsite meetings and enable touchless contact sharing. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters: Brooke Gracey, Senior Manager, Demand Generation, and Leah Utley, Senior Sales Executive, Onsite Solutions, Cvent


Tue 10/20 at 4 p.m. – Technology and the Global Nomad (AWTC virtual meetup)

When Alex Mouw decided to take a year to travel around the world with her husband and two children, she also decided to work throughout the trip while home schooling her children. Modern technology is the only reason that this was possible. Alex will share her technology tips for exploring the world while being a senior staffer at a leading web development company and a parent and homeschool teacher. More info/register.

Host: Association Women Technology Champions

Presenter: Alexandra Biddle Mouw, CAE, is the Principal Digital Strategist at Results Direct


Wed 10/21 at 11 a.m. – Free From Stress

In this relaxing session, Angela will take you through simple practices to calm the mind and body and explore simple strategies you can implement immediately to decrease stress and feel refreshed. More info/register.

Host: PCMA

Presenter: global wellness expert Angela Gaffney


Wed 10/21 at 12 p.m. – Your Challenges and Hopes: Insights from MGI’s 12th Edition Membership Marketing Benchmarking Report

Hear key takeaways and insights from this year’s benchmarking report, including actionable findings that you can use to improve your association’s membership results now and into the future. 1 CAE credit. More info/register.

Host: Marketing General Inc. (MGI)

Presenter: Tony Rossell, Senior Vice President, MGI


Wed 10/21 at 1 p.m. – Strategy and Data Alignment

While data and analytics tends to be leveraged in specific areas of association management, it is often underutilized in an area of great potential: strategy. Learn how associations are adapting the data and analytics function to respond to the COVID-19 crisis and prepare for future challenges and opportunities. Benchmark your organization against others by gaining access to key data and analytics trends. Anticipate the wins and setbacks of your data and analytics journey by hearing from other associations at different stages of data maturity. More info/register.

Host: Association Analytics

Presenters:

  • Patrick Glaser, M.A., MPA – Vice President, Research and Analytics at McKinley Advisors
  • David DeLorenzo – Chief Operating Officer at Association Analytics

Wed 10/21 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.


Wed 10/21 at 2 p.m. – How to Plan Your 2021 Conference Format

Associations that rely on events to drive revenue face an uncertain 2021 conference environment but need to start planning now. Learn a four-step approach for conference format decision making, how to incorporate scenario plans into your decision process, why registration demand can differ for different formats, how to tailor sponsorships to your event format, how to set up a hybrid event while minimizing costs, and the top virtual platform design problem that leaves attendees unhappy. More info/register.

Host: OpenWater

Presenters:

  • Tim Spell, CEO, OpenWater
  • Chris Gloede, past CMO of the American Bar Association and now Chief Consultant at Ricochet Advice

Wed 10/21 at 2 p.m. – #RealTalk: Jump Start Your DEI Strategy

Join a candid and relevant dialogue about the value that diversity, equity, and inclusion (DEI) bring to the meeting and hospitality industries. The conversation will feature authentic discussions and best practices relative to DEI structure, strategy, and succession planning, as well as evaluate measurement and success metrics. Discuss the need for a task force, committee, or board of directors position as paramount to transformation, and revenue opportunities by measuring the ROI of DEI implementation and practice. 1 CMP credit. More info/register.

Host: MPI

Presenters:

  • Tanida Mullen, CMP, Association Sales Manager, Killeen Convention and Visitors Bureau
  • Zoe Moore, CDP, Doerpreneur + Inclusion & Diversity Consultant, LB Alliance
  • Pawntra Shadab, CIS, CTA, Vice President, Elite Productions International
  • Nikki Benner, CMP
  • Carolynn Santos, CADAZO, Chief Executive Officer
  • Jon Trask, Founder, Strategic Meeting Tech
  • Amani Roberts, Chief Musical Curator

Wed 10/21 at 2 p.m. – Cyber Threat Evolution: Hacking the Hacker’s Mindset

Hear lessons learned from losing an entire business to cybercrime Learn how to deploy a threat narrative to empower your culture of security, and how crisis and failure are untapped weapons in your anti-fraud toolkit. Understand how cybersecurity has shifted due to recent events, the greatest risks growing out of our new reality, and concrete steps to minimize these vulnerabilities. 1 CMP credit. More info/register.

Host: PCMA

Presenter: John Sileo, CEO of a Denver-based cyber think tank


Wed 10/21 at 3 p.m. – Cybersecurity Training for Nonprofits: Your Staff Are Your Best Defense

Learn about common cybersecurity threats and the best techniques for dealing with them. Hear how to balance convenience and security for your staff, so they can follow best practices and be your best defense against hackers and cybercrime. Walk through a typical staff training, including what must be included, how to approach building a team ethos, and how often to update/mandate your training and work with HR. More info/register.

Host: Community IT

Presenter: Matt Eshleman, Chief Technology Officer at Community IT


Thu 10/22 at 10 a.m. – What’s Working Now: Leveraging Your CMS

Hear about the right content management system (CMS) factors to consider when selecting a new platform. Walk away with valuable lessons learned to speed up your CMS selection. More info/register.

Host: Results Direct

Presenter: Alexandra Mouw, CAE, Principal Digital Strategist, Results Direct


Thu 10/22 at 11 a.m. – A Courageous Conversation About Race: How Leaders in the Events Industry Are Stepping Up to Make Meaningful Change

We will discuss why it is hard – but more important than ever – to talk about race and to act on these issues. Join us to hear from industry leaders on what senior leaders can do to foster a more diverse and inclusive business culture where everyone can thrive and prosper. More info/register.

Hosts: Virtual Events Institute and Smartxpo


Thu 10/22 at 12 p.m. – Managing Staff Onboarding During a Pandemic: A CEO Dialogue

Successful staff onboarding is an art, even in the best of times. Doing so in a completely virtual environment such as the one we have been in the past six months, is even more complex. Join this CEO dialogue to hear from colleagues the onboarding processes that they have adapted to meet the current work environment. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

  • Dany Bourjolly Smith (moderator), SHRM-SCP, lead consultant, Association CareerHQ Recruitment Concierge Team
  • Cameron Curtis, CMM, CAE, president & CEO, Association of Air Medical Services & Medevac Foundation International
  • Jay Karen, CAE, chief executive officer, National Golf Course Owners Association
  • Lane Velayo, CAE, chief executive officer/owner, Synergos

Thu 10/22 at 12 p.m. – All About Community Analytics (Connect 2020 Technology Track)

Hear a discussion with leading community platform vendors about community analytics. More info/register.

Host: The Community Roundtable

Presenters:

  • Jim Storer (moderator), The Community Roundtable
  • Sean Dufft, Igloo Software
  • Cai Kjaer, SWOOP Analytics
  • Mikhael Opletayev, VP of Applied Research, Higher Logic

Thu 10/22 at 1 p.m. – Mega-Personalization: The Case for an Individualized Website Experience

Many organizations are taking an audience-first approach and connecting users to content that’s relevant to their individual needs – and the ways to do this are continuing to improve. Learn how CFP Board, the national educational and testing authority for the Certified Financial Planner credential, is using clever and powerful personalization to create websites that inspire, inform and motivate. More info/register.

Host: Gravitate Solutions

Presenter: Dave Mazzulla, Director of IT at CFP Board


Thu 10/22 at 1 p.m. – 5 Digital Marketing Ideas for Promoting Continuing Education

Learn how to reignite excitement and participation around online learning opportunities within your association and how ad targeting can play a powerful role in boosting course enrollments, especially right now. Whether you’re a one-man-marketing-band or have the support of an entire team, you will take away a fully-baked, multi-channel campaign plans you can apply right away. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Aidan Augustin, Founder and CEO of Feathr


Thu 10/22 at 1 p.m. – Event Hack Hybrid Games

Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.

Host: Socio


Thu 10/22 at 2 p.m. – 5 Ways Association Marketers Should Plan for an Uncertain Future

For many association marketers, this unprecedented time is creating new opportunities to elevate their marketing and communication strategies for engaging with members and non-members. Hear about new opportunities, what it takes to adjust marketing efforts and how this will help your association adapt to the new normal. More info/register.

Host: Protech Associates

Presenters:

  • Joel Hinton, ClickDimensions’ Senior Territory Channel Manager
  • Liz Palm, Protech’s Marketing Director

Thu 10/22 at 2 p.m. – Monster No More: Design Your Franken-Stack for Success

Are you struggling to unify your martech stack and bring it to life à la Dr. Frankenstein? Get actionable tricks and resources for avoiding common pitfalls and setting your team and tech stack up for success, including tips for using tech to track lead progression and attribution through the funnel, integrating your tech stack for a single source of truth, best practices for scoping and structuring your martech stack, and real-life examples from customers on how they set up their systems for success. More info/register.

Host: Cvent


Fri 10/23 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research


Fri 10/23 at 12 p.m. – How to Remain Relevant in the Marketplace

With nearly 1/3 of the US workforce self-employed and growing throughout the world, owning a business is the new norm. We will discuss the challenges and solutions to keeping your business alive and thriving, including wow to schedule a time to work on your business as well as in it, when to lead, follow or get out of the way of opportunities, and how focusing on strengths is the key to success. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

  • Tracy Judge, MS, CMP, Founder & Chief Connector, Soundings Connect, Soundings Connect
  • Jessica Levin, President and Chief Connector, Seven Degrees LLC

Fri 10/23 at 1 p.m. – Ask the Association Veteran Anything

Possible topics include virtual events, converting an in-person to online, engagement in a virtual event setting, ideas around business model changes, repurposing content, decline in membership, engagement, or attendance, ideas on how to remain relevant, and staffing shifts to meet the changing needs of the organization. More info/register.

Host: Blue Sky eLearn

Presenter: Amanda Davis, CMP, Director of Learning & Development and Online Learning Manager


Fri 10/23 at 2 p.m. – Foresight Fridays with Jeff De Cagna

Discuss pre-selected foresight topics and questions. Enjoy compelling future-focused learning. 1 CAE credit. More info/register.

Host: Jeff De Cagna, executive advisor for Foresight First LLC


Mon 10/26 from 1 to 5:30 p.m. – Association Component Exchange (CEX)

The only conference designed exclusively for component relations professionals (CRPs), CEX is a forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. We’ll leverage Zoom breakout rooms to bring small groups together to ideate, and share experiences and lessons learned so you can continue to connect with others in this component relations community. 8 CAE credits. More info/register (registration fee – I’m making an exception to my usual “must-be-free” rule since I’m going.).

Hosts: Billhighway and Mariner Management


Tue 10/27 from 10 a.m. to 4:45 p.m. – Live Review (LMS demos)

Live Review allows you to efficiently, effectively, and affordably (free is as affordable as it gets) see targeted demos of 16 learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Host: ReviewMyLMS/Tagoras


Tue 10/27 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser


Tue 10/27 from 1 to 5:30 p.m. – Association Component Exchange (CEX)

The only conference designed exclusively for component relations professionals (CRPs), CEX is a forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. We’ll leverage Zoom breakout rooms to bring small groups together to ideate, and share experiences and lessons learned so you can continue to connect with others in this component relations community. 8 CAE credits. More info/register (registration fee – I’m making an exception to my usual must-be-free rule since I’m going.).

Hosts: Billhighway and Mariner Management


Wed 10/28 from 9 a.m. to 4:45 p.m. – Live Review (LMS demos)

Live Review allows you to efficiently, effectively, and affordably (free is as affordable as it gets) see targeted demos of 16 learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Host: ReviewMyLMS/Tagoras


Wed 10/28 at 2 p.m. – Backstage Pass to Producing Your Virtual Conference

Hear the battle scars, lessons learned and much more in this candid conversation on what it takes to produce a virtual event. We will provide you with a realistic picture of the skills and resources you’ll need to launch with special emphasis on uncovering hazards that you might not be aware of until they trip you up in real-time. More info/register.

Host: orgCommunity

Presenters:

  • Joanna Pineda, Founder, CEO and Chief Trouble Maker, Matrix Group, Inc.
  • Arianna Rehak, CEO, Matchbox Virtual Media
  • Dan Stevens, President, Workerbee.TV

Thu 10/29 at 12 p.m. – Zoom 2.0: Flexing Your Communications for Increased Remote Work Productivity (DC Idea Swap)

How we communicate in a remote world has become critical to our success. Learn how to identify your virtual communications style and explore how that style can be leveraged effectively — or sometimes misunderstood. Walk away with tips on how to adapt your preferred communications style to improve relationships, increase productivity, and be successful in 2020 and beyond. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Carol Vernon, president of Communications Matters


Thu 10/29 at 1 p.m. – Membership Lifecycle Part III:  Engagement — Events, Programs & Non-Dues Revenue

Learn how membership management technology supports an association’s ability to leverage existing programs or launch targeted member initiatives to diversify and identify new revenue opportunities. More info/register.

Host: Impexium


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.


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Creative Commons photo by Intricate Explorer via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market. After more than 20 years managing associations and restaurants, she's enjoying the good life as a ghostblogger and content marketing writer for the association community. Away from her laptop, you can find her walking in the woods, enjoying live music, reading hundreds of newsletters, watching hockey, cooking, hanging at the local brewery or tap room, or relaxing in a comfy chair with a good Kindle book and a glass of something tasty in hand.