Principled Innovation

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Jeff De Cagna to deliver keynote at CESSE 2013 Annual Meeting

Principled Innovation

Jeff’s keynote talk, which will take place on Wednesday, July 17, 2013 at the Omni Providence Hotel in Providence, Rhode Island, will focus on themes and ideas shared in his provocative free e-book, Associations Unorthodox: Six Really Radical Shifts Toward the Future. Mr. Keane is the overall volunteer organizer for CESSE 2013.

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What is Associations Unorthodox?

Principled Innovation

. + Associations Unorthodox is a set of approaches for breaking free of the past– The six shifts discussed in the e-book were not accidental selections. By publicly challenging some of our community’s most sacred beliefs, I have tried to create a space for association leaders to do the same inside their own organizations.

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Associations Unorthodox Shift #2: Crowdsource strategy

Principled Innovation

For many decades, having a strategic plan has been the sine qua non of association management practice. It is a potent dictum of association orthodoxy, and yet, in reality, strategic planning today is a largely pro forma exercise designed to extend the seductive yet perilous illusion of organizational control.

Strategy 100