Wednesday, December 19, 2007

Successful Associations Require Staff Intensity

That's right, successful associations require intensity. There must be intensity in the underlying purpose of the association and in its mission and vision and objectives. There must be intensity in its volunteer leadership. And, most important to my message today, there must be intensity in its staff.

One of the things I've felt passionate about during my career in association management is that staff members must develop an intensity, a firey passion, about the business or profession of the associations with which they work. It's simply not enough to do the work. The work must be done with feeling. It has to matter. When that happens, things begin to happen. Possibilities that were never even considered begin to emerge. Volunteers who had a hard time finding the spare moments to devote to the association start to make time for the association.

Intensity in association staff (and, of course, that includes association management company staff) is an important component of the "fire in the belly" that causes great things to happen. It's not sufficient, but it is necessary. Great things also require committed volunteer leaders and other volunteers who are willing to work...without that, staff intensity will ultimately wither. But when staff intensity is combined with volunteer intensity...watch out!

I'm the first to admit that, for the most part, associations are not institutions that form the bedrock of society, so we mustn't take ourselves too seriously. But we must all understand that our little parts of the world do matter, and that by focusing our intensity on things that make our little parts of the world better, we're making an important difference!

I'll close this first post in our new blog with some comments from some very wise people:

"Never underestimate the power of a few committed people to change the world. Indeed, it is the only thing that ever has." - Margaret Mead

"We can't solve problems by using the same kind of thinking we used when we created them." - Albert Einstein

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