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Does your association value job boards as much as your members do?

YourMembership

According to the Community Brands Member Engagement and Loyalty Study, job opportunities rank in the top 10 of most important benefits to members of professional associations. The post Does your association value job boards as much as your members do? appeared first on YourMembership.

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Hack Your Way to Better Association Value

Association Adviser

Bonin Bough, author, entrpreneur & marketing executive explains how associations can hack their challenges and their futures. The post Hack Your Way to Better Association Value appeared first on Association Adviser.

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Understand the Three Professional Stages to Improve Association Value

Smooth The Path

Or they might be concerned with new regulations, a constricting market, or changes in public perception and how these forces will affect their industry or profession. Why long-time members are reluctant to leave your association. Engaging not new or long, but medium-time members with your association.

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The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? Instead, a high touch AVTP may work best.

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Top Questions Asked About the Association Value Trigger Point Concept

Smooth The Path

One of the best ways to engage members early is by ensuring they have contact with your Association’s Value Trigger Point. How do you identify your Association’s Value Trigger Point? Many times staff don’t know if their association has an Association Value Trigger Point (AVTP) or what it might be.

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Overcoming the association value gap: part II

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. You can read Part I here.

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Associations and Lousy Marketing

Smooth The Path

Bernadette Jiwa, storytelling guru wrote that good marketing, “empowers people to make decisions now that they won’t regret later, and, “helps people to do the things they want to do.” Just because we manage non-profit associations does not make us immune to lousy marketing.