article thumbnail

Maximizing Association Value: Unleashing 3 Powerful Membership Pricing Strategies

Association Freak

But here’s the thing: nailing your pricing strategy comes with a prize. Associations have a “Triple Bottom Line” to consider: Money, Member Value, and Mission. You can assess alignment with your strategy, the ability to bring about change, and other relevant factors. And it’s not just about money.

Price 72
article thumbnail

Understand the Three Professional Stages to Improve Association Value

Smooth The Path

Why long-time members are reluctant to leave your association. Engaging not new or long, but medium-time members with your association. The post Understand the Three Professional Stages to Improve Association Value appeared first on Smooth The Path.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Offer online-only membership benefits. About the Author.

article thumbnail

The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?

article thumbnail

Daily Buzz: 2019 Renewal Strategies

Associations Now

“By running an assessment, you can have a better idea of which members are a sure bet in sticking around, and which may need more attention from your association to reel them back in,” Hopkins says. The post Daily Buzz: 2019 Renewal Strategies appeared first on Associations Now. What will the digital workplace look like in 2019?

article thumbnail

Mismatches Between New Strategies and Problems Happen at Associations

Smooth The Path

But the strategy they ended up with was mismatched to the problem they were trying to solve. In fact, offering a free first year of membership has unintentionally created more problems for the association and its newest members. There are many strategies that sound like a good idea. Tools for all the influencing you need to do.

article thumbnail

Overcoming the association value gap: part II

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. You can read Part I here.