Remove attrition-rates
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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

The first pitfall into member attrition is the assumption that members are committed to sticking with an organization simply because they’ve signed up to pay regular dues. Fail to provide these engaging opportunities, and your membership rate is sure to drop. This shows that you care and that the event is made with them in mind.

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The Truly Honest Attrition Clause

Eric Lanke

And over all those years and those untold number of contracts, I've yet to come across the truly honest attrition clause. Attrition, in case you're not familiar with the term, is what hotels call the fee you are required to pay in the event the sleeping rooms you contracted for your meeting or convention don't get used by your attendees.

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How to Increase Customer Retention with an Online Community

Higher Logic

With the right strategy and activities, a customer community can greatly improve your retention rates. For example, B2B companies that fully engage their customers have a 63 percent lower customer attrition rate and a 55 percent higher share of wallet. Here are five ways to increase customer retention using an online community.

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Partnership v. Membership: Prospecting Dos and Don’ts

Spark Consulting

Instead of trying to steal that other association’s members out from under them (which likely will not work and which WILL make you an enemy), look for opportunities to partner with that association.

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Canadian Builders Group Targets Hazing to Improve Workforce Retention

Associations Now

The British Columbia Construction Association realized that workers were leaving the industry at an alarming rate due to hazing, harassment, and bullying that was taking place on construction worksites. “It Attrition for women in the trade in the first year is 60 percent or higher,” Stevens said.

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The Association Scoreboard

Virtual

Retention rate: Many organizations focus so sharply on member growth that they miss the fact that they’re trying to fill a bathtub while the plug is out—they’re adding members but failing to retain them. Be sure you know your retention rate, and have a good handle on what drives it.

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How to Improve First-Year Member Retention

Higher Logic

For some associations, first-year members account for more than 70 percent of attrition. Here are five practical steps we have found can improve first-year member retention rates. Unfortunately, perfect retention rates don’t exist – especially for new members. That’s what many new association members do.

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