Aaron Wolowiec

DECEMBER 16, 2014

The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. a research and advisory firm serving the association industry. The median size was 1,001 to 5,000 members.

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Marketing Social Media Content Report 100

Aaron Wolowiec

OCTOBER 11, 2016

Nearly 350 associations participated in the Association Innovation Benchmarking Report , which found most associations are at least moderately innovative. Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. ,

Social Media 191

Social Media Innovation Survey Education 191

Aaron Wolowiec

OCTOBER 18, 2016

Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications.

Communications 100

Communications Survey Social Media Revenue 100

Aaron Wolowiec

JULY 12, 2016

s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night? According to Marketing General Inc. ’s

Certificate 140

Certificate Recruiting Recruitment Social Media 140

Aaron Wolowiec

OCTOBER 11, 2016

Nearly 350 associations participated in the Association Innovation Benchmarking Report , which found most associations are at least moderately innovative. Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. ,

Social Media 100

Social Media Innovation Survey Education 100

Aaron Wolowiec

JULY 12, 2016

s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night? According to Marketing General Inc. ’s

Certificate 100

Certificate Recruiting Recruitment Social Media 100

Aaron Wolowiec

AUGUST 10, 2015

That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ It requires creativity, strategic planning, vision and data analysis. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table.

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Report Marketing Detroit Social Media 100

Aaron Wolowiec

JANUARY 19, 2016

So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere.

Communications 100

Communications Social Media Newsletter Video 100

Aaron Wolowiec

MAY 24, 2016

The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Subject lines with fewer than 40 characters had open rates that exceeded the 2015 benchmark of 36 percent. According to most reports, email is the No. 1 tool for marketing among associations.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Subject lines with fewer than 40 characters had open rates that exceeded the 2015 benchmark of 36 percent. According to most reports, email is the No. 1 tool for marketing among associations.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

JULY 28, 2015

The “ 2015 Association Email Benchmarking Report ” summarizes email marketing metrics from more than 1 billion emails associations sent in 2014. Emails containing one to 15 links had click rates lower than the click rate benchmark of 15.87 percent open rate benchmark. Engagement rates decrease as mailing size increases.

Marketing 100

Marketing Email Marketing Report Survey 100

Aaron Wolowiec

JUNE 16, 2015

Based on the 2014 Association Benchmarking Report , only 42.8 But don’t let the idea of reinventing sponsorships intimidate you. Here are five tips for growing your event sponsorship revenue. Customization is in demand. percent fully customize each sponsorship opportunity.

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Price Revenue Discount Newsletter 100

Aaron Wolowiec

JANUARY 2, 2013

While respondents primarily represented statewide trade associations (meaning the resultant benchmarking data is largely Michigan-specific), the five key recommendations precipitating from this 65-question survey and follow-on analysis are not only instructive and actionable, but remarkably universal across state lines.

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Michigan Atlanta Education Report 100

Aaron Wolowiec

OCTOBER 21, 2014

These questions can help you find out the economic health of your members and will act as a benchmark for growth in future surveys. Do they expect their business to expand or shrink in the next 12 months? What is their organization’s revenue? Member needs. Ask your members questions about what they need or want from your association.

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