Freestone

APRIL 16, 2024

Introduction You already understand why your organization should repurpose content. Repurposing content can save your continuing education program time, money, and energy as you attract new learners. But does your organization know the best way to create compelling on-demand continuing education content? What are rebroadcasts?

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Nexus Marketing

NOVEMBER 3, 2023

If you’ve joined the Nexus Partner Program (or are considering joining), you might have a few questions —what can I expect from Nexus Marketing’s content? What are the benefits of receiving and publishing content? Your content can demonstrate these qualities to Google by exhibiting certain signals.

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Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? It connects you to your members where they want to consume content.

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Blue Sky eLearn

AUGUST 16, 2019

You’ll want to keep doing some marketing and promotions around your on-demand content to generate interest. Just remember, it will be easiest to slice up the content if your subject matter expert presents the content with the idea of micro-presentations in mind! Write a blog post (or two!). Replay the webinar.

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Content eBook Discount Revenue 197

Nimble AMS

MAY 10, 2022

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .

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Leadership Content Social Media Sample 181

GrowthZone

JULY 26, 2017

There are simple things to keep in mind that can make all the difference in whether a blog post gains traction. When blogging: Be Helpful, Instructional, Compelling, Interesting, and Entertaining. For timeless content (a.k.a. SEE ALSO: How to Write Association Blog Posts for Maximum Results.

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Content Examples Strategy Organization 96

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

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Wild Apricot

JANUARY 3, 2018

Here's a full look at the pros and cons of publishing a nonprofit newsletter versus a blogs to help you figure out the best content marketing strategy for your nonprofit.

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Newsletter Content Strategy Marketing 315

Association Success

AUGUST 13, 2020

As someone who oversees blog content creation in my full-time job and freelance writes on the side, I know from experience that once you hit a bad patch of writer’s block, it can be really tough to brainstorm new ideas that feel interesting and fresh. Refresh your existing content. Refer back to old ideas. Tell your story.

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Content Industry Survey Conference 78

Associations Now

AUGUST 14, 2023

Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. When used effectively, member-generated content—whether it comes from volunteers, speakers, vendors, or industry partners—can help your organization further its mission and drive member value.

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Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

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Content Strategy How To Course 169

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

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Content Marketing Social Media Process 227

Association Success

NOVEMBER 10, 2020

Every content creator faces the same two dilemmas: When your audience is disengaged, how can you bring them back? The answer might seem obvious: Surprising, intriguing and genuinely helpful content will always be timeless. If you consistently produce high-quality content, audiences are much more likely to remain engaged.

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Content Social Media Newsletter Video 134

MemberClicks

FEBRUARY 2, 2024

When was the last time you updated your association or membership website’s content strategy? High-quality web content engages current members, helps recruit new ones, and enhances your organization’s brand and reputation. We’ll explore these five tips for developing more engaging content: Set quantifiable goals.

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WBT Systems

FEBRUARY 27, 2018

Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. Answers their questions.

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Association Success

NOVEMBER 17, 2020

How often does your association publish new content ? But these occasional offerings can no longer keep pace with the flood of content that’s published online each day. The Open Garden model provides a roadmap for regularly publishing engaging content that exemplifies your association’s core purpose. . Publish a public blog.

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Content Newsletter Sample Video 148

Higher Logic

MAY 17, 2016

Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. What you’ll read here comes not just from my study of blogging over the years, but from personal experience. A little over a year ago, I started a blog about clear business writing.

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Tips Content Education Social Media 185

Blue Sky eLearn

JULY 31, 2017

Networking Around Content. Consider these opportunities to build community with your content. Connect your communities with your blog and podcast content – and generate conversation around it. Keep the content delivery to the bare minimum to allow space for conversation. Content Contribution.

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Content Sample Case Study Course 144

AssociationChat

SEPTEMBER 16, 2020

Why can’t coming up with new content be easier ?! Look, you know how this goes…you have a great series of ideas for the next series of blog posts or videos while you are in the shower, only to become completely flummoxed when you sit down later to write them all down. This Old Content. Product Hunt.

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GrowthZone

MARCH 18, 2021

Guest Blog by Kyle Sexton. “We don’t have time for a blog.” “We don’t have time for a blog.” A blog post isn’t something you need to create. I’m Google, and I’m here to take a look at your blog. I’m Google, and I’m here to take a look at your blog.

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Directory Content Tips Software 97

Association Success

OCTOBER 27, 2020

The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . As a result, people are becoming increasingly selective about the content they’re willing to pay for. .

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Content Strategy Library Newsletter 107

AssociationChat

DECEMBER 28, 2020

If you’ve ever been in a position of trying to figure out what kinds of content to create – for blog posts, articles, podcasts, or something else – you are not alone! 21 Content Ideas for Your Association Audience. If you feel stuck right now, this is for you!

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Content Industry Tips Examples 132

Blue Sky eLearn

MAY 9, 2017

Bells and whistles will have little effect if you don’t first create engaging content. Identify what problems your target audience is trying to solve and design content as their solution super highway. Identify what problems your target audience is trying to solve and design content as their solution super highway. Grab the Eye.

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Content eBook Course Tools 128

Blue Sky eLearn

JULY 24, 2017

The biggest mistake marketers make when writing content descriptions is being too brief. It also makes it easy to provide teasers about what content will be covered. Here are 5 steps for writing great content bullets: Go through your webinar content and identify the major lessons you’ll be teaching during the online class.

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Content Class Tips Examples 154

Association Success

NOVEMBER 16, 2020

As the internet continuously evolves and changes, organizations that regularly fine-tune, tweak and adapt their content strategies are more likely to stay ahead of the competition. If you keep your content strategy the same year after year, your organization might not suffer in any obvious ways. Experiment with adjustments.

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Content Strategy Social Media Newsletter 110

Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

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Content Marketing Strategy Guidelines 52

Associations Now

NOVEMBER 26, 2019

Whether it’s content from your prior events or old blog posts that can be given new life, content repurposing can be a major opportunity for associations to increase reach and build on prior efforts. One of the greatest resources that your organization has is content—and likely lots of it. Here’s how.

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Content Strategy Social Media Marketing 114

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. But first, let’s get on the same page about what content curation is.

Tools 122

Tools Content Marketing Newsletter 122

Spark Consulting

JULY 22, 2016

I’ve been blogging about association management since 2008 – and I was far from the first one into the pool. What are your favorite tools for creating content? Why did you start creating and sharing content? How do you cover the cost of content creation? (Do How does content creation evolve over time?

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Blue Sky eLearn

SEPTEMBER 12, 2018

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.

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Content Member Engagement Tools Strategy 173

Associations Now

FEBRUARY 7, 2020

You’ll need a content strategy that meets your audience’s needs , suggests a recent post on the Minding Your Business (MYB) blog. If you know the personalities and behaviors that define your community, you’ll be able to provide content that serves it. Also: how to make young professionals feel at home at your meetings.

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Content Strategy Conference Team 123

Crowd Wisdom

NOVEMBER 30, 2023

Read our blog for helpful tips to get started! How to set prices for continuing education content in 2024 How you price your content can make a big impact on the success of your continuing education program. You simply mark up the actual cost of your educational content.

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Price Education Content Revenue 59

Reid All About it

FEBRUARY 17, 2016

This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~. A few years ago, marketing experts proclaimed, “Content is king.” Speak to the reader.

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AssociationChat

JUNE 16, 2020

One way event planners can continue to market and grow their network is by using content. . It may seem feeble, but with enough time, and excellent content, this tactic can return dividends,in the form of new website visitors and a more engaged network. . Why have a content strategy? What else is there to do? Opinion Pieces.

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Content Strategy Case Study Social Media 96

Eric Lanke

JUNE 10, 2019

Whenever this happens, I usually find myself asking if the speaker in question really understands her own content, or the audience she is speaking to. Her purpose in speaking, after all, is not to just relay information, but to teach me something new. + + + This post first appeared on Eric Lanke's blog , an association executive and author.

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Content Case Study Industry Innovation 113

Association Success

OCTOBER 21, 2020

MORE: These 4 questions can help frame your association’s content production strategy. When it comes to content, there are four common KPIs that can help you determine where your organization shines, and where improvement is needed. Content should prompt membership growth . Content should drive social media engagement.

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Content How To Social Media Newsletter 86

YourMembership

JANUARY 31, 2012

YourMembership.com Blog. Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. content your audience wants, in the form they want it, at the time they need it, with the ease to share it. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.).

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