The Journal by EXEC

JANUARY 30, 2023

Blogging is not a novel concept. However, despite its humble beginnings in the “blogosphere,” in 2023, it’s an extremely powerful communication and marketing tool for associations and businesses, the world over.

Marketing 52

Marketing Tools Content Communications 52

Multiview

FEBRUARY 29, 2024

In today's competitive landscape, associations are grappling with the challenge of not only attracting members but also staying relevant amidst a sea of relentless competition. To put things into perspective, Cause IQ statistics show that over 43,000 professional and trade associations currently thrive in the United States alone.

United States 52

United States Marketing Member Engagement Leadership 52

Wild Apricot

JANUARY 3, 2018

Here's a full look at the pros and cons of publishing a nonprofit newsletter versus a blogs to help you figure out the best content marketing strategy for your nonprofit.

Newsletter 315

Newsletter Content Strategy Marketing 315

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

Marketing 64

Marketing How To Social Media Video 64

Multiview

NOVEMBER 2, 2023

As inboxes keep filling up, marketers are constantly trying to stand out. From personal ization to limited-time membership offers, they use many strategies and techniques to get the attention of their industry, but what really works? Instead of making assumptions, take a data-driven approach.

Email Marketing 52

Email Marketing Marketing Strategy Industry 52

Multiview

AUGUST 2, 2023

Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Strategy Organization Association Management 52

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Their blog will also often highlight findings from their detailed reports, such as the State of Community Management 2018.

Marketing 116

Marketing Social Media Houston Resources 116

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

Content 227

Content Marketing Social Media Process 227

Higher Logic

MAY 17, 2016

Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. What you’ll read here comes not just from my study of blogging over the years, but from personal experience. A little over a year ago, I started a blog about clear business writing.

Tips 185

Tips Content Education Social Media 185

Higher Logic

JANUARY 16, 2019

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Marketing to Make Change Happen. Building Community is Part of Building a Memorable Brand. Nailed it. What is Your Brand’s Real Purpose?

Marketing 257

Marketing Strategy Products Tools 257

Multiview

MARCH 14, 2024

Multiview stands out as that indispensable ally, transforming the landscape for associations and non-profits through strategic collaboration and cutting-edge digital marketing solutions.

Innovation 52

Innovation Marketing Organization Newsletter 52

Membersuite

MARCH 17, 2023

Use that data when planning and marketing events. Leverage AMS Data to Market Your Events In the past, you might have focused event marketing on the audience segments most likely to register. Market to past attendees differently than to those that have never attended an event. The emphasis is on “targeted.”

Event Planning 150

Event Planning Marketing Discount Conference 150

GrowthZone

MARCH 18, 2021

Guest Blog by Kyle Sexton. “We don’t have time for a blog.” “We don’t have time for a blog.” A blog post isn’t something you need to create. I’m Google, and I’m here to take a look at your blog. I’m Google, and I’m here to take a look at your blog.

Directory 97

Directory Content Tips Software 97

Multiview

OCTOBER 5, 2023

In this blog, we’ll discuss how creating partnerships can have a transformative impact on your association, leading it to thrive in the ever-evolving market. Dynamic collaborations can create a buzz like no other – the most recent one between Taylor Swift and NFL star Travis Kelce is a testament to that.

Tools 52

Tools Marketing Organization Association Management 52

AMR Management Services

SEPTEMBER 21, 2023

To navigate around this issue, you need a solid marketing strategy to get the word out… The post 3 Expert Marketing Strategies to Increase Event Attendance first appeared on AMR Management Services.

Strategy 94

Strategy Marketing Newsletter Conference 94

GrowthZone

NOVEMBER 1, 2022

Watch for Your Chamber Has More Potential Than You Realize, Part 2 coming to the GrowthZone blog next month. Over the past 10 years, Frank has helped hundreds of chambers reach their goals with staff and member training, strategic planning, board retreats and orientations, social media, digital marketing, technology, and more.

Social Media 148

Social Media Innovation Technology Marketing 148

CMA Solutions

JANUARY 31, 2024

It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Create Engaging Content Incorporating content marketing as part of your construction marketing strategy is essential for business growth.

Industry 64

Industry Marketing Social Media New Jersey 64

Membership Marketing

AUGUST 7, 2023

In our just released 2023 Membership Marketing Benchmarking Report , many respondents shared that one of the reasons for success this year in growing their membership is an increased budget. About one-third of associations report increases in the marketing budget earmarked for recruitment (36%) and awareness and engagement (32% each).

Marketing 52

Marketing How To Report Recruiting 52

Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. But this shift doesn’t make outbound marketing obsolete.

Marketing 189

Marketing Strategy Social Media Content 189

Nexus Marketing

NOVEMBER 3, 2023

If you’ve joined the Nexus Partner Program (or are considering joining), you might have a few questions —what can I expect from Nexus Marketing’s content? This quick guide will cover the context you need for a successful partnership with Nexus Marketing. Nexus Marketing can help you get there.

Content 52

Content Marketing Course Tools 52

AMR Management Services

SEPTEMBER 6, 2023

When it comes to association digital marketing, your website is the glue that holds your strategy together. While your organization likely already leverages digital marketing assets such as email and social media, your website is the hub where you house important information aimed at current and potential members and sponsors.

Marketing 83

Marketing How To Social Media Strategy 83

Achurch

JANUARY 3, 2023

Top 5 blogs of 2022: Lessons to take into the new year . Before we dive full force into the new, we’ve looked back at our 2022 blogs to see what rose to the top. Below we link to the top 5 blog posts from 2022. The post Top 5 blogs of 2022: Lessons to take into the new year appeared first on Achurch.

Team 83

Team Tips Communications Survey 83

Association Adviser

JANUARY 17, 2023

In our previous blog, we discussed marketing trends for 2023, along with some tips that your association can leverage to further your reach. The post How Your Association Can Plan for Successful Marketing and PR in 2023: Part II appeared first on Association Adviser.

Marketing 78

Marketing Communications Tips Team 78

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

The Journal by EXEC

JANUARY 11, 2023

With an endless array of knowledge at our fingertips, blogs are one of the most utilized forms of communication, marketing, and brand building — you just need to decipher which of these blogs is best worth your time.

Resources 52

Resources Content Communications Marketing 52

GrowthZone

JANUARY 10, 2023

Over the past 10 years, Frank has helped hundreds of chambers reach their goals with staff and member training, strategic planning, board retreats and orientations, social media, digital marketing, technology, and more. The post [GUEST BLOG] Why Didn’t You Tell Me? A Better Way to Reach Your Audience appeared first on GrowthZone.

Social Media 148

Social Media Newsletter Tips Tools 148

Higher Logic

APRIL 20, 2017

Or Google’s Sundar Pichai wrote a guest blog post on your community about the future of cloud computing. Community professionals often struggle to finds ways of getting one piece of content - a tweet, a video, a blog post, or a discussion thread - to capture your members’ attention, pushing them to engage more.

Marketing 159

Marketing Cleveland Content Social Media 159

Multiview

FEBRUARY 1, 2024

As association marketers, we constantly grapple with an important question: Should we keep things consistent for the sake of brand recognition or shake things up to grab attention? The truth is, we need to do both.

Marketing 52

Marketing Leadership 52

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

Membership Marketing

MAY 24, 2022

This month I presented these challenges and solutions at ASAE’s Marketing Membership and Communications Conference. The session, titled “The Seven Deadly Sins of Membership Marketing,” shared how to diagnose these sins, provide insights to remove them, and allow membership efforts to advance. Here is a link to the presentation slides.

Marketing 59

Marketing Communications Conference How To 59

Higher Logic

NOVEMBER 1, 2018

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. These reports can help you to see data like automation rule performance, engagement over time, top ten blog reports, etc. Good luck, marketers! Be Consistent.

Report 203

Report Tips Marketing eBook 203

Membership Marketing

JANUARY 10, 2023

They had wasted thousands of marketing dollars. Here's the simple lesson for marketing, and in many areas of life, track and measure what you are doing. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. That is where the eye-opening experience happened.

Marketing 52

Marketing Recruiting Recruitment Analysis 52