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Let’s Meet In Real Life!

Smooth The Path

We want to provide an amazing member experience. CalSAE’s Elevate in Monterey, California, March 20th. The first is called Fueling Exceptional New Member Experiences. Drawing from 343 member interviews I channel the voice of our members to explain why they join, why they engage, and why they leave.

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Unpacking the Association CIO's Bag

Delcor

New privacy regulations, such as the EU’s GDPR and the California Consumer Privacy Act (and more to come ). For example, the AMS, website, and marketing automation software must share data that helps staff understand member needs and interests. Increase in data breaches due to cyberattacks. What’s in Your Association’s IT Bag?

Project 105
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Association Brain Food: 7.21.23

Reid All About it

The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue. 1 CAE credit. More info/register. More info/register. 1 CAE credit.

Atlanta 195
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Association Brain Food: 12.1.23

Reid All About it

Host: Fonteva Speakers: Tej Baath, Associate Executive Director, Marketing, Membership, and Technology, California Lawyers Association Jamie Beaulieu, CAE, Senior Vice President, Executive Education & CEO Programs, American Bankers Association Mary Byers, CAE, CSP, Owner, Mary Byers, Inc., 1 CAE credit. More info/register.

Arlington 266
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Association Brain Food Weekly: 3.5.21

Reid All About it

This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. Nabil El-Ghoroury, PhD, CAE, Executive Director, California Association of Marriage and Family Therapists (Chair of ASAE Ethics Committee).

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Serving Your Professional Community for Impact

Association Adviser

The client was looking for someone to run their publishing business in southern California. I told them, “No way am I moving to California from Wisconsin!” Despite best intentions, giving chapters local control to carry out our mission doesn’t always yield an even member experience.

Boston 62
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Association Brain Food Weekly: 11.8.19

Reid All About it

Noah Buhayar and Christopher Cannon at Bloomberg describe how California became America’s housing market nightmare. There is no solution to the California housing crisis without the construction of millions of new houses.” Presenter: Mike Madden, head of commercial demand generation for Adobe Experience Cloud. Host: eMarketer.