Aaron Wolowiec

DECEMBER 16, 2014

True, we launched our first official marketing campaign a couple years into the job. In the survey, respondents possessed three marketing capabilities: membership engagement strategies and campaigns; public relations; and membership retention and strategies. I was all things communications, media relations and public relations.

Marketing 100

Marketing Social Media Content Report 100

Aaron Wolowiec

NOVEMBER 1, 2016

Often, organizations incorporate the day into their yearend giving campaigns. Always celebrated the first Tuesday after Thanksgiving, it’s a global day of giving perpetuated by social media and collaboration. But that doesn’t mean giving can’t be done on a smaller scale.

Social Media 100

Social Media Project Tips Team 100

Aaron Wolowiec

AUGUST 20, 2013

He wrote about Detroit’s new “comeback city” advertising campaign, geared toward convention and event planners. For next week’s post, I’ll talk with Larry Alexander about the “comeback city” campaign. In fact, it’s the largest municipal bankruptcy in U.S. But there’s hope. 8-11 at Detroit’s Cobo Center. Stay tuned.

Detroit 100

Detroit Metro Michigan Atlanta 100

Aaron Wolowiec

AUGUST 10, 2015

LinkedIn and Facebook marketing campaigns can yield huge rewards. According to the report, print is still an effective marketing vehicle among associations. But I’d argue that association marketers should consider the power of digital marketing. Tell us…what role does your marketing staff play in your organization? What works best for you?

Report 100

Report Marketing Detroit Social Media 100

Aaron Wolowiec

JANUARY 5, 2016

Trackable promotional results, including the number of people responding to sponsor campaigns. All on-site exposure documented through photos, samples and reproductions; the number of people who received promotional items or were exposed to advertising; and a comparison of quantities, location and position delivered versus what was promised.

Report 100

Report Sample Conference Content 100

Aaron Wolowiec

SEPTEMBER 15, 2015

Create a millennial task force for special projects so they can work together on shared goals like new social media campaigns, pre/post online content, app content conversion to web-based platforms, etc.

millennials 100

millennials Social Media Report Case Study 100

Aaron Wolowiec

AUGUST 27, 2013

So it’s encouraging to hear the excitement about Detroit’s “comeback city campaign.” As an educated and trained journalist, I’m disappointed in the bias of the media outlets reporting on Detroit’s struggles. The theme is, “Detroit, America’s Great Comeback City,” which features ads with real people, not models.

Detroit 100

Detroit America Metro Atlanta 100

Aaron Wolowiec

JUNE 10, 2014

Your commitment doesn’t have to be expensive; you can easily start a social media campaign. In fact, I did an interview with WLNS, one of Lansing’s main news outlets, talking about the importance of rallying together to some day find a cure for cancer. So the next time an event such as Relay for Life comes to town, consider signing up.

Social Media 100

Social Media Committee Team Maine 100

Aaron Wolowiec

JUNE 16, 2015

Building flexibility into your event sponsorship campaign allows the sponsor to tailor its messaging and branding more effectively toward your attendees. Based on the 2014 Association Benchmarking Report , only 42.8 percent fully customize each sponsorship opportunity.

Price 100

Price Revenue Discount Newsletter 100

Aaron Wolowiec

JULY 23, 2013

Kevin Whorton is principal of Whorton Marketing and Research, a consulting firm that conducts industry and membership research and develops marketing campaigns for a wide variety of nonprofit organizations.

Marketing 100

Marketing Discount Conference Course 100

Aaron Wolowiec

AUGUST 3, 2012

We’ve actually started working on the marketing campaign for our new on-demand product. Our chapters will also ask presenters to come in and re-present. Online learning, recordings of sessions, continuing education opportunities. Other insights.

Content 100

Content Video Conference Social Media 100