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Associations Unorthodox Shift #2: Crowdsource strategy
Principled Innovation
AUGUST 28, 2012
For many decades, having a strategic plan has been the sine qua non of association management practice. It is a potent dictum of association orthodoxy, and yet, in reality, strategic planning today is a largely pro forma exercise designed to extend the seductive yet perilous illusion of organizational control. The Opportunity.
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