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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

Between developing personas and learning how to do the automated campaigns, it was worth every penny.”. Re-purpose messaging and design templates for recruitment campaigns, regular renewal outreach, and member engagement based on the established personas. The Results: Putting the campaigns in action.

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How to Make Analytics a Priority – Finally!

Association Analytics

We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. It can also help with recruitment as prospective employees want to understand the tools they’ll have to help them do their job. The post How to Make Analytics a Priority – Finally!

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Media visibility positions your practice as an authority in your healthcare field, which helps recruit patients. Together, the story reached an audience of over 14 million unique visitors a month.

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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

Take a look at our Education + Learning Success Kit to learn how to strengthen your programs. Collecting data supports your growth strategy by allowing your association to create and track automated recruitment campaigns, as well as activity within specific online communities dedicated to your chapters, committees, and councils.

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Case Study: MHEDA Conquers Video Integration

Association Adviser

A new case study by Naylor on MHEDA’s use of video highlights how video can be used to serve a variety of association challenges, including member engagement, recruitment and retention; member services such as training and continuing education; and how to raise awareness of advocacy and campaign issues.

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Association Brain Food: 2.16.24

Reid All About it

EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and with your association. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic society events. Post-event attendee engagement. 1 CAE credit. .

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Digital Transformation: Where Do I Start?

Spark Consulting

Recruit your team. Get comfortable with experimenting (for more on how to do this, see the earlier Spark collaborative whitepaper Innovate the Lean Way ). Review your legacy systems and processes (make sure you’ve got the “digitizing” part covered, for Ross/Mocker fans). Improve your culture management.