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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

Higher Logic staff trained SNMMI staff to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. As part of their reinstatement campaign, SNMMI successfully completed four, unique automated workflows for three lapsed member categories.

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Three benefits of developing thought leadership content at your association

Nimble AMS

According to the Edelman and Linkedin study, 64% of respondents said thought leadership content was a more trustworthy means of determining an organization’s expertise than marketing materials or product sheets. . As a result of your thought leadership efforts, you’ll see an increase in member engagement and retention.

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Looking For a Virtual Events Partner? Be Sure To Ask These 10 Questions

Blue Sky eLearn

Talk to at one or two organizations that have implemented the kind of event you need, or at a minimum read a verified case study about how they worked with the vendor. if a trade show is a major part of the event revenues that you are looking to replicate then you may want to invest in a virtual tradeshow solution. References?

LMS 282
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Sample Marketing Language for Automatic Membership Renewals

Membership Marketing

Sample Marketing Language for Automatic Membership Renewals. I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. ” This language is provided as a sample only. Case Study. (9). Publications.

Sample 40
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Recruit the Whole Person

Spark Consulting

.” The UNT study was a bit different than the other research projects: rather than doing surveys or case studies, the UNT team did in-depth ethnographic-style dives into the lives of a handful of international graduate students. What they discovered in all cases was that the Decision to Join was not an individual one.

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Finding A Purpose for Surveys in The Association Sphere

Multiview

Ensure you’re including enough of a representative sample so that the findings reflect a diverse group of voices. Your content marketing team would be thrilled to package your findings into social media posts, case studies, or articles. Lastly, do you plan to share your results?

Survey 52
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Association Brain Food Weekly: 4.4.16

Reid All About it

Presenter: Amy Sample Ward, CEO, NTEN – The Nonprofit Technology Network. In this session, we walk through the key components of amplifying value and brand and illustrate these components with a real-world case study. Learn the basic steps to engage your members using social media. CAE credit). Host: Wild Apricot.