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Higher Logic

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Higher Logic's Rob Wenger Announces New Role as Executive Chairman, Welcomes Kevin Boyce as New CEO

Higher Logic

I’m taking on a new role as executive chairman , and I’d like to introduce you to Kevin Boyce, who is taking over as our new CEO and a board member, effective August 27. All these changes have prepared us for the next phase of our amazing growth. Check out our official announcement in this press release.

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The Anatomy of an Effective Customer Community Team

Higher Logic

For example, a note signed by your CEO will be seen as more important than one from an entry-level employee. Many customers will also feel more valued because the CEO took the time to keep them in the loop, which improves their overall experience. Your CEO, for instance, probably has a full plate and likely won’t contribute daily.

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Why Every SaaS Company Needs a Branded Customer Community

Higher Logic

Customers with questions can tag the CEO in a discussion, or post a question and expect a response from a customer support member in the community. They’re differentiating themselves, forging strong relationships with customers, and recognizing potential losses much earlier.

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MTI's Story: Harnessing Community to Digitally Transform

Higher Logic

We sat down with Tom Morrison, MTI CEO, and Kristen Speer, MTI Director of Member Experience, to hear their story and learn about how they’ve harnessed the power of online communities to tap into the future of their membership and provide maximum value. Tom Morrison, MTI CEO. 2600% revenue growth in 14 years. 97% member retention rate.

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Super Forum Is One Week Away - Ready for the Biggest Community Event of the Year?

Higher Logic

David Spinks, CEO of CMX, will set the stage for the rest of the day, presenting the state of the community industry, and exploring the massive shift that's happening right now. The State of the Community Industry, David Spinks. State of the Company Address, Rob Wenger. Higher Logic has a lot of great news to share for 2015.

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Establishing the Business Value of Online Communities

Higher Logic

We can all agree that every organization's CEO and leadership team is accountable for determining what adds value to the business. Lauren Perkins the Founder & CEO of Perks Consulting, a marketing advisement firm that helps brands and high growth companies achieve higher levels of performance. About Lauren Perkins.

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How to Grow Your Community Management Career Faster

Higher Logic

77% of CEOs are tired of marketing and brand growth activities that can’t be linked back to solid results, so if you can demonstrate your community’s results, you’ll demonstrate your value to the C-suite. Present the metrics to your current boss and any companies you’re interested in working for, then tie the numbers to business goals.

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