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4 Steps to Inspire Innovation in Your Association

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Having leadership support from your CEO and board is a major factor in successful innovation. The CEO should be onboard with the concept of innovation and support the process of innovation from the staff and employees, yet it is important to remember the CEO should be enthusiastic about innovation and initiate the process.

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Customer Engagement Takes Center Stage at INBOUND 2016

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Put it in products and services and customer delight.” – Brian Halligan, CEO and Founder of HubSpot. “This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing.

Software 100
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How to Analyze Your Association’s Survey Data Without Losing Your Mind

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“The data tells a story, and once you know the story you can change the ending.” – Debbie King, CEO of Association Analytics. Data, even “big data,” has become a buzzword in both the business and association space. Everyone wants data because, as Debbie King said, it can help organizations change.

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4 Stats that Link Customer Satisfaction to Your Online Community

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Make customers feel important by sending personalized emails signed by your CEO. Here are just three ideas for how you can build emotionally positive customer relationships using your online community: Show customers that you care about their needs by providing customized offers and newsletters.

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How to Analyze Your Association’s Survey Data Without Losing Your Mind

Socious

“The data tells a story, and once you know the story you can change the ending.” – Debbie King, CEO of Association Analytics. Data, even “big data,” has become a buzzword in both the business and association space. Everyone wants data because, as Debbie King said, it can help organizations change.

Survey 100
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4 Little-Known Services from Your AMS Software Vendor that Will Save You Time and Money

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Everyone, from interns (whose job should be to learn, not fetch coffee) to CEOs and board chairs, should spend their time on the tasks that best suit them and lie within their area of expertise. The same could be said of dues collection, data maintenance, and other essential, but low-skill responsibilities.

Software 100
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INBOUND Conference: A Sample Agenda for Customer Marketers

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Speaker: Mark Organ, Founder and CEO, Influitive. Serial category-creating entrepreneur Mark Organ, founder of Eloqua and CEO of Influitive discusses how great companies rapidly succeed in new categories through strategically developing a community of advocates and evangelists. Session Type: Breakout. Length: 45 minutes.

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