ceo membership 
Principled Innovation
APRIL 28, 2013
The ACE Symposium is open exclusively to association CEOs, and CEO attendees may register their #2 executives to participate with them in the event. In his role, Jeff is working directly with the CEO Thought Leaders to shape their talks within the framework of the day’s three critical conversations.
Principled Innovation
JUNE 3, 2013
” “Do we need a new membership model?” ” “Is membership dead?” Over many decades, associations have invested considerable time and energy, as well as financial resources, in optimizing the work of selling membership to drive their existing membership-centric business models.
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Principled Innovation
APRIL 2, 2013
In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. Unfortunately, since membership-centric business models wrap all value into membership, associations typically have few options for filling the gap that do not depend on membership.
Principled Innovation
AUGUST 7, 2012
” In the e-book, Jeff challenges boards, CEOs, C-Suite executives and other key contributors to break free of the association community’s orthodox beliefs and make six radical shifts toward the future to help their organizations thrive in the face of relentless societal transformation: De-emphasize membership.
Principled Innovation
AUGUST 28, 2012
Despite its inherent contradictions and obvious weaknesses, the work of strategic planning continues unabated in associations, perhaps because boards and CEOs have been told at every opportunity their organizations must have a strategic plan.
Principled Innovation
MARCH 25, 2013
This data point is significant because it is the clearest evidence yet of the value gap that continues to hamper membership-centric association business models. According to the most recent edition of ASAE’s Operating Ratio Report ( ORR ), membership dues account for an average of 38 percent of total revenue for all associations.
Principled Innovation
SEPTEMBER 13, 2012
Perhaps the most difficult thing for boards and CEOs to accept is that the answer to this question is almost certainly not “a membership in your association.” +It’s not about marketing– Avoid making the dangerous assumption that simply communicating your existing offer in a “new and improved” way is a viable strategy.
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