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‘Mastering Earned Media’: insights from O&U’s open mic Q&A

The Association 100

Attendees explored storytelling for industry advancements, building meaningful trade publication relationships and employing modern metrics for measuring PR success. Highlights included crafting narratives that resonate, personalizing pitches, innovative follow-up techniques and the strategic use of Letters to the Editor.

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Bridging the digital divide: TIA’s vision for an equitable future

The Association 100

Innovative collaborations and targeted public awareness campaigns are at the center of the program. Colleen Lerro Gallagher , President & CEO, OnWrd & UpWrd The post Bridging the digital divide: TIA’s vision for an equitable future appeared first on The Association 100.

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Wednesday Buzz: One CEO, Two Publicly Traded Companies

Associations Now

A classic CEO should have his hands in everything: financials, operations, personnel,” Eric Flamholtz, a professor at the UCLA Anderson School of Management, told the Journal. The post Wednesday Buzz: One CEO, Two Publicly Traded Companies appeared first on Associations Now. Jack Dorsey shows it’s possible to run two companies at once.

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Spotlight on excellence: 2023 A100 CommImpact Award winners

The Association 100

Winners were honored across seven key categories, including Advocacy Excellence, Best Media Relations Campaign, Innovative Content Strategy, Thought Leadership and Research, Effective Member Engagement, Event Promotion Excellence and Leadership in Public Awareness Campaign.

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How Associations Can Respond to Today’s Issues

Associations Now

A new CEO survey finds a lot of anxiety bubbling under some surface optimism. According to KPMG’s 2023 CEO Outlook report , released last week, optimism is abundant. A strong majority of global CEOs (73 percent) say they’re “confident about the economy over the next three years.” Associations are well-positioned to assist.

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Association Brain Food Weekly: 1.29.21

Reid All About it

Hear lessons learned so far from practitioners and ASAE’s public policy team, and get your critical questions answered. Mary Kate Cunningham, CAE, Senior Vice President of Public Policy, ASAE. Jeff Evans, Associate Director of Public Policy, ASAE. Susan Robertson, President & CEO, ASAE. CAE credits. Host: ASAE.

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Association Brain Food: 4.19.24

Reid All About it

Host: UST Education Speaker: Dave Will, Co-Founder and CEO, PropFuel Tue 4/23 at 11 a.m. – Host/Speaker: Lori Zoss Kraska, MBA, CFRE, founder and CEO, Growth Owl Tue 4/23 at 2 p.m. Hear about the Public Relations Society of America’s framework for decision-makers hoping to employ AI effectively and ethically. 1 CAE credit.