The weekly list of free educational events and resources for the association community…
Do you know what your APIs are up to? You better or they might stop working for you. Ernie Smith at Associations Now shares tips on managing APIs.
At Association Success, Bruce Rosenthal tells three stories about interactions between associations and corporate partners that revealed dissatisfied partners (aka sponsors).
In the latest post in their series about the different people involved in an LMS implementation on the vendor side, WBT Systems explains what their developers and quality assurance testers are doing behind the scenes to ensure an LMS meets the client association’s requirements and expectations.
Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals.
A few quick hits before we get to this week’s list of free webinars:
- Why listening to members is crucial to becoming an indispensable part of their lives. (rasa.io)
- A beginner’s guide to doing keyword research. (HubSpot)
- Here’s a funny and enlightening podcast if you want to revisit a classic classic. These two guys are discussing Homer’s The Odyssey starting, in the linked episode, with books 1-3. (Overdue)
Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon.
Here are the educational events scheduled for next week plus a few extra. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.
Tue 9/4 at 2 p.m.* – The Bots Invaded My Event! (Thank God) – Part 1, Association Chat Bot Com series
Do you want your event to be a hit? Maybe you should let it be invaded by bots. Join a discussion about all things bots and how allowing them to invade your event could be the greatest thing you ever did. More info/register.
Host: KiKi L’Italien, founder, Amplified Growth
Guest: Elizabeth Glau, CMP, Product Marketing Manager, Sciensio
*All times are Eastern Daylight Time unless otherwise noted.
Tue 9/4 at 2:30 p.m. – Leveraging Live Events for Membership Recruitment
What better place to recruit new members than during a live association event? The key to success is tactical preparation on several fronts. Learn three proven strategies to sign new members during your next big conference. More info/register.
Host: The Moery Company
Presenter: J.P. Moery, founder and president, The Moery Company
Wed 9/5 at 12 p.m. – Digital Event Strategist Course Online Open House
Learn about the DES online course and certification. The course is designed to help organizations develop a means to effectively plan, produce and measure the results of their digital engagement practices, and develop a management pool strategically prepared and equipped to engage audiences using digital technology. More info/register.
Host: PCMA
Presenter: Leslie Wingler, Education Manager, PCMA
Wed 9/5 at 1 p.m. – Negotiating When Timing Is Everything!
Advance your knowledge and comfort for negotiating by exploring the timing of negotiations, obstacles and opportunities not often considered, and tools on which you can rely. More info/register.
Host: Meetings Today
Presenter: Joan Eisenstodt, veteran meeting planner, educator and Meetings Today blogger
Wed 9/5 at 1 p.m. – Engaging Learners with Video: Passive and Active Engagement Strategies
Learn what passive and active engagement are, and explore multiple engagement strategies and their impact on video outcomes. Learn why and when you can use these strategies for the greatest impact, and other tips to make impactful videos with examples provided. More info/register.
Host: The eLearning Guild
Presenter: Matt Pierce, Learning & Video Ambassador, TechSmith Corporation
Wed 9/5 at 2 p.m. – What the Bot – part 2, Association Chat Bot Com series
Marketing automation is rapidly transforming the for-profit world, which is employing bots and workflow automations in ever-increasing numbers. Join a discussion about what associations can do—not to avoid being left behind, but to leapfrog their way into automated marketing channels. Hear an overview of automation’s current state with examples of bots that bid on pay-per-click terms or onboard employees and where associations stand. Find out about new platform that generates actionable, continuous feedback without staff time and how marketing technologists, “martekers,” in both for- and non-profit worlds are adopting automation. More info/register.
Host: KiKi L’Italien, founder, Amplified Growth
Guests: Dave Will of PropFuel and Tom McClintock of Relationship Martech
Thu 9/6 at 1 p.m. – The Top 10 Event Trends of 2018 Presented with IMEX
Learn how technology is shaping the future of events, why event experiences are becoming experiential, and how event businesses are adopting more advanced business models. More info/register.
Host: Bizzabo
Presenter: Carina Bauer, IMEX Group
Thu 9/6 at 1 p.m. – CRM Integration Basics for Nonprofits
Undertaking an integration project without first understanding the typical costs, benefits, and steps is a risky endeavor. Learn about the process of connecting systems so they can share data. Find out which CRM components are feasible to integrate, what your organization might gain through CRM integration, and what an integration project is like—including typical approaches, steps, and resource requirements. More info/register.
Host: Idealware
Presenter: Eric Leland, Idealware Expert Trainer
Thu 9/6 at 2 p.m. – How Your Planner Personality Translates into Personal Attendee Experiences
Learn how the six fundamental human needs inform personality and personalization, what data you need to power personalization, and how event tech can create personal experiences for attendees. More info/register.
Host: Smart Meetings
Presenter: Myllisa Patterson, Director of Mid-Market Marketing Campaigns, Cvent
Thu 9/6 at 3 p.m. – ASAE Reston – Loudoun Idea Swap (Leesburg VA)
Your association likely offers professional development opportunities in areas like managing, working with new apps, career advancement. What about teaching your workers and members to communicate more powerfully and persuasively? That is the common thread running through every professional development program. Come share your ideas about lifelong learning and discuss how to sharpen your communications edge. 1 CAE credit. Location: Leesburg VA. More info/register.
Host: ASAE Greater Washington/National Capital Community
Presenter: Ed Barks, communications strategy consultant, Barks Communication
Fri 9/7 at 12 p.m. – Association Analytics Brown Bag
An opportunity for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and others stakeholders, to come together in a free-flowing environment to share their lunch time and discuss topics such as data analytics, presenting data to a Board of Directors, making a case with data, creating relevant dashboards, or storytelling with dashboards. More info/register.
Tue 9/11 at 12 p.m. CST – Chapter Roundtable in Rosemont IL
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Rosemont IL. More info/register.
Host: Billhighway
Tue 9/11 at 2 p.m. – Brilliant Marketing Advice for Any Association Budget (Association Chat)
Host: KiKi L’Italien, founder, Amplified Growth
Guest: Hailey Friedman
Wed 9/12 at 12 p.m. CST – Chapter Roundtable in Chicago IL
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.
Host: Billhighway
Thu 9/13 at 12 p.m. – 10 Ways to Hack Your Chapters: Takeaways from ASAE Annual
Hear how your fellow component relations peers worked in groups to “hack” away at old processes and ways of handling their chapters and other components. See what innovative new structures, best practices, ideas, and solutions were presented. Four amazing association professionals will be reconnecting with us to recap their top takeaways, insights and lessons learned from the session. More info/register.
Hosts: Billhighway and Mariner Management & Marketing
Thu 9/13 at 12:30 p.m. – 373+ Member Interviews Uncover the Secrets of Member Engagement
Find out how members from small to large associations become engaged. Hear how members articulate the barriers to engagement. Explore the specific value members need by member stage and learn about the experiences they want. Hear key insights and stories from research that will bring you right into the middle of your member’s experience. 0.5 CAE credit. More info/register.
Host: .orgCommunity
Presenter: Amanda Kaiser, founder, Kaiser Insights LLC
Fri 9/14 at 1 p.m. – Foresight is the Future of Governing
Explore why boards are doing the wrong work today and why foresight is the future of governing for boards that want to strengthen their performance and function as capable future-ready stewards for their organizations. Join a discussion of the following learning questions: Why should association board presiding officers and chief staff executives treat governing as a design opportunity? What is the relationship among stewardship, governing and foresight? How can associations embrace a future-ready approach to the work of governing? More info/register.
Host: Blue Sky eLearn
Presenter: Jeff De Cagna FRSA FASAE, executive advisor, Foresight First LLC
Tue 9/18 at 12 p.m. – Chapter Roundtable in Washington DC
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.
Host: Billhighway
Tue 9/18 at 2 p.m. – Diversity and Inclusion and What Associations Still Need To Learn (Association Chat)
Host: KiKi L’Italien, founder, Amplified Growth
Guest: Michelle Mason, president and CEO, Association Forum
Wed 9/19 at 12 p.m. – Chapter Roundtable in Alexandria VA
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.
Host: Billhighway
Wed 9/19 at 1 p.m. – To Charge or Not to Charge? Strategies for Pricing Customer Education
The more customers know about a product or service, the more successful their brand experience will be. And when customers succeed, they’re likely to buy more. They’re also likely to encourage others to buy from you, too. But how much should customers pay for training? How should you choose the best price? And when does it make sense to train customers at no extra charge? 1 CAE credit. More info/register.
Host: Talented Learning
Presenters:
- John Leh, CEO and Lead Analyst at Talented Learning
- Barry Kelly, CEO and Co-Founder at Thought Industries
Thu 9/20 at 12 p.m. – Chapter Roundtable in Reston VA
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.
Host: Billhighway
Thu 9/20 at 1 p.m. – How to Capture Feedback That Can Actually Improve Member Value
There’s the old way of surveying. And then there’s a completely different way to manage feedback. This webinar will walk you through the best way to capture valuable feedback on a regular basis in a way that will allow you to drive greater member value than ever before. At the end of this webinar, you’ll have access to the knowledge and tools necessary to automate continuous feedback from your members, your staff and your board. 1 CAE credit. More info/register.
Host: CommPartners
Presenter: Dave Will, Co-Founder & CEO, PropFuel
That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.
Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.
Creative Commons licensed photo by Xuan Nguyen via Unsplash.
Association Brain Food 