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Association Brain Food Weekly: 12.13.19

Reid All About it

Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. Their maturity model lays out the path for that journey, and shows you how to manage culture through three different stages: culture as a concept, culture as a practice, and culture as a system. CAE credit.

Raleigh 259
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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. The Public Relations Society of America leverages its job board for content partnerships with recruiters and PR agencies.

Revenue 53
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Association Brain Food: 12.2.22

Reid All About it

But 62,000 people completed the course and earned a certificate. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. CMP credit.

Tips 41
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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

Keep reading to learn the pros and cons of each model and how to apply each type at your association. With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. Gated content, like white papers, e-books, templates, or webinars, is hidden behind a form fill-out.

Content 126
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Six Components to Building Your Membership Model

Membership Marketing

I am speaking with a number of clients about options on how to build new memberships or adapt current categories. Others require multiple years of membership tied to an event like certification. There is a growing shift from providing a paper based or in localized in-person membership to an electronic only membership.

Price 40
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Association Brain Food Weekly: 12.10.21

Reid All About it

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. How to Have a Career Development Discussion with Your Boss. Recruitment & Retention: How to Overcome the Great Resignation. Digital transformation.

Chicago 195
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Association Brain Food Weekly: 10.18.19

Reid All About it

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. or subscribe for updates. CAE credit.