The weekly list of free educational events and resources for the association community…
Association marketing. In a changing world and uncertain economy, if you want to hold on to a job—or find a new one—you need to acquire and demonstrate mastery of new skills. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. WBT Systems explains how to market your association’s credentialing programs in a crappy economy.
Virtual conferences. Not going virtual is not an option for association conferences, says MemberSuite. If you’re tempted to not host a virtual conference in the coming year, consider the questions they pose before making a final decision.
Member engagement. At Associations Now, Lindsay Currie, CAE shares some low-cost ideas from for engaging and retaining members. I especially love the first one because members are craving that—heck, we all are.
Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. At Managing Editor, they provide advice for creating culturally inclusive marketing because… “Empty words won’t fix racial injustice, and as content producers, we need to refuse to be accomplices who write pretty but meaningless words in times of crisis to help companies gloss over their realities of racial disparities at their companies.”
Quick hits before we get to the list of next week’s free education:
- Virtual trade shows in the time of COVID-19: tax considerations for nonprofits. (George E. Constantine and Anne K. Gerson, Venable LLP)
- How to teach an old blog new SEO tricks. (Tom Pick, Search Engine Watch)
- Take immersive virtual tours of the world’s great museums, including the Louvre, Hermitage and Van Gogh Museum. (Open Culture)
Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.
- The highlight of the week was pasta. What a surprise. I dug out an old recipe: linguine with ground pork and collard greens in an Asian-inspired peanut sauce. I’ve made many changes to the original Bon Appétit recipe: increasing the peanut butter and other liquids in the sauce; adding onions, sweet peppers, and carrots; and, this time, adding gochujang paste too.
- I saw this recipe for seared scallops with jammy cherry tomatoes and decided to use it for amberjack instead. I added lemon juice at the end for a hit of brightness.
- Another night I made Thai-inspired tuna burgers because I wanted leftover burgers for lunch. It may be sacrilege to use yellowfin tuna that way but I munched on a bunch of it while cutting it up for the burger mix—sashimi privileges for the cook. The pickled red onion and cucumber is a must, but instead of the ginger-lemon mayonnaise, I simply mixed sriracha into Duke’s mayo.
- To prepare for any long days ahead with no time to cook, I made up a double recipe of these spicy Korean-style gochujang burgers (instead of meatballs) for the freezer.
- On the side, once again, sautéed eggplant with sweet bell and shishito peppers, red onion, garlic, basil and red wine vinegar. I know, I sound like a broken record, but it’s so good.
Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.
Until next week, “stay awkward, brave and kind.” (Brené Brown)
Fri 9/18 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future
The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.
Host: Ed Rigsbee, CAE, president at Rigsbee Research
*All times are Eastern Daylight Savings Time unless otherwise noted.
Fri 9/18 at 1 p.m. – Going Virtual: What We’ve Learned Supporting 2000+ Virtual Events in 6 Months
Over the past six months, virtual events have exploded. From our clients doing more webinars to taking entire annual meetings online, the virtual events world is nothing like we’ve seen before. Hear about lessons learned from clients, best practices for making your virtual event a success, considerations you should have during the decision making process, and tips for getting (or keeping!) sponsors and exhibitors on board. 1 CAE credit. More info/register.
Host: BlueSky eLearn
Presenter: Lance Simon, Senior Sales Director at Blue Sky eLearn
Fri 9/18 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)
Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.
Host: Matchbox Virtual Media
Presenters:
- Ann H. Hoover, Vice President of Programs, Association Health Law Association
- Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
- Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
- Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media
Fri 9/18 at 2 p.m. – The Rejection of Expertise (Foresight Fridays with Jeff De Cagna)
Join a foresight conversation about the ASAE ForesightWorks action brief on the rejection of expertise. 1 CAE credit. More info/register.
Host: Jeff De Cagna, executive advisor for Foresight First LLC
Fri 9/18 at 2 p.m. – Virtual Event Reporting: Everything You Need to Know
Find out how to get strategic about collecting and analyzing the “right” virtual event data to understand what is working and what needs to be tweaked. Learn methods to easily analyze your virtual event and share your findings with key stakeholders. 1 CMP credit. More info/register.
Host: Hubb
Presenter: Allie Magyar, Founder and CEO, Hubb
Fri 9/18 at 3 p.m. – Real Talk on Advancing to the C-Suite
Learn how to achieve and succeed in the association/non-profit C-suite seat. Hear about the importance of distinguishing the various avenues of support to position oneself, prepare, and grow; recognizing bad behavior and engaging in uncomfortable conversations; assessing readiness for the C-suite; and organizational fit and professional alignment. More info/register.
Presenters:
- Danielle Duran Baron, CAE
- Tamela Blalock, MBA, CAE, CMP, DES
- Mariama Boney LMSW, CAE
- Pam Green, SPHR, PCC, ICC
Mon 9/21 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions
Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.
Host: Ed Rigsbee, CAE, president at Rigsbee Research
Mon 9/21 at 1 p.m. – Chatting with Agnes & Cecilia
This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.
Hosts:
- Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
- Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
Tue 9/22 at 12 p.m. – Creating an Intentional Culture: Moving Diversity from Conversations to Actions (DC Idea Swap)
Research shows that those who embrace gender and ethnic diversity, equity and inclusion perform 25% better financially and are more innovative. But as association executives, how do we improve our DEI efforts, start the conversation, include actions to back up our words? 1 CAE credit. More info/register (ASAE members only).
Host:
Presenters:
- Robb Lee, Chief Marketing Officer for ASAE
- Vicki Deal-Williams, Chief Staff Officer for Multicultural Affairs at the American Speech-Language-Hearing Association
- Irving Washington, FASE, CAE, Executive Director, Online News Association
Tue 9/22 at 12 p.m. – Say This Not That
Learn about the advantages and applications of inclusive language. More info/register.
Host: The Diversity Movement
Presenters:
- Jackie Ferguson, The Diversity Movement
- Bernadette Smith, inclusion advocate and CEO of Equality Institute
Tue 9/22 at 12 p.m. – Learning Strategies for Virtual Events
Hear about the anatomy of a virtual event and examples of how associations have increased the interactivity of online experiences that will ultimately improve online learning forever. Learn about the variety of virtual event platform features, production services, and the increased effort put into educational segments. More info/register.
Host: Web Courseworks
Presenter: Dr. Jon Aleckson, founder and CEO, Web Courseworks
Tue 9/22 at 1 p.m. – Shifting Your Culture to Meet the Needs of the “Hybrid Workplace”
Despite the uncertainty, it is critical to ensure that your organizational culture is aligned specifically with what makes you successful in this new hybrid workplace. Hear tips on how to shift your culture to address today’s emerging needs in areas like decision making, supervision, and transparency within the hybrid workplace. More info/register.
Hosts: Human Workplaces and Commonwealth Payroll & HR
Presenter: workplace culture expert Jamie Notter
Tue 9/22 at 1 p.m. – The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content
Learn how virtual events can be part of a meaningful data-driven content strategy. In Part I of this session, we’ll talk about ways of leveraging your existing data to inform virtual event programming. In Part II, we’ll look at ways to use the data that will come from your virtual events to generate even more meaningful content across multiple mediums. More info/register (ASAE members only).
Host: ASAE Technology Professionals Community
Presenters:
- Duncan Bell, Association TRENDS
- Arianna Rehak, Matchbox Virtual Media
Tue 9/22 at 2 p.m. – The New Identity of Event F&B
With smaller meetings, limited dine-in, hybrid options, and modified service styles, how can associations design F&B experiences that generate crave-ability for both in-person and online participants? More info/register.
Host: KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC
Guest: Tracy Stuckrath, founder, thrive! meetings & events
Tue 9/22 at 2 p.m. – Events in the COVID Era: The Drive-Thru Model
Learn how the Valley Medical Center Foundation hosted their first ever drive-thru fundraising event. Hear about the planning process, health & safety, and some do’s & don’ts. More info/register.
Tue 9/22 at 2 p.m. – Designing & Producing Engaging Virtual Experiences (Behind the Scenes of Cvent CONNECT Virtual)
Attendees have more distractions than ever when attending a virtual event, so great content and engaging experiences are critical. Find out how to plan content that aligns to your event objectives, tips for increasing virtual engagement with sponsors and exhibitors, and best practices for enabling speakers to deliver virtual content in a memorable way. 1 CMP credit. More info/register.
Host: Cvent
Presenters:
- Paulina Curto, Senior Marketing Manager at Cvent
- Caroline Boucher, Assistant Team Lead, Onsite Solutions at Cvent
Tue 9/22 at 3 p.m. – Leading with Focus: How to be More Productive Without More Meetings
Never-ending videoconferences haven’t helped you and your colleagues be more efficient… they’re just wasting your time. Learn ways to cut down on time-wasting meetings and increase productive hours. Discover easy-to-implement, proven techniques for focus and time management. See collaboration tools that will help you lead your colleagues into more productivity in less time. Turn ideas into action with a productivity technique to help you cross something off your list while you’re in this session. More info/register.
Host: Association Women Technology Champions
Presenter: Beth Ziesenis, Author, Speaker, Your Nerdy Best Friend
Wed 9/23 at 11 a.m. – Regulations 2021: What an Administration Change May Bring
The regulatory comment period can make or break an organization’s success in the public policy arena. But with the regulatory environment fluctuating from president to president, in tandem with a possible administration change this November, it’s essential you prepare for every possible regulatory outcome. Hear what changes may be ahead for the regulatory environment and what you can do to prepare now. More info/register.
Hosts: FiscalNote and RollCall
Presenters:
- Dimitri Karakitsos, Partner, Holland & Knight
- Joshua Habursky, Head of Government Affairs, Premium Cigar Association
- Tonya Saunders, Principal, Washington Premier Group
Wed 9/23 at 11 a.m. – How to Project Leadership and Get Results on Video Conferences
Learn strategies to project confidence and authority while running your own video conference, webinar or other virtual event. Hear the secrets to: mindset and getting over the fear/discomfort of looking at yourself on camera; equipment and the importance of good camera angles, lighting and proper mic use; and sounding natural, not canned, especially if you have to do any asynchronous video recordings. More info/register.
Host: Association Success
Presenter: Dr. Laura Sicola, founder of Vocal Impact Productions
Wed 9/23 at 11 a.m. – Executing the Run of Show
Go behind the scenes of recent virtual events to see how the day-of plan is executed with precision. Learn about the roles and responsibilities for team members, how to ensure event success, and some lessons learned from some of the first large-scale virtual events in the industry. 1 CMP credit. More info/register.
Host: Cvent
Presenters:
- Brad Gillespie, VP of Enterprise Solutions at Cvent
- Emily Rothen, Team Lead, Integrated Events at Cvent
- Lauren Stalnaker, Senior Business Analyst at Cvent
Wed 9/23 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment
You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.
Host: Ed Rigsbee, CAE, president at Rigsbee Research
Wed 9/23 at 12 p.m. –Communicating Through a Crisis
Crisis communications has gone from an occasionally mentioned discussion point to now a trending topic. For marketing and communications professionals, having a crisis communication plan in place is a must – but what if you don’t have a marcomm professional on your team to make one? Hear about the top “must-haves” of a crisis communication plan and, most importantly, how to effectively and efficiently communicate them to your audiences. More info/register.
Host: Talley Management Group
Presenter: Lauren Schoener-Gaynor, Director of Marcomm, Talley Management Group
Wed 9/23 at 12 p.m. – Digital Advertising During a Global Crisis
See examples of ad campaigns that exceeded their goals during COVID-19 and explore why, learn about new advertising opportunities you can take advantage of, and get tips on how to execute your ad operations smarter from home. More info/register.
Host: Beaconfire Red
Wed 9/23 at 1 p.m. – CRP Virtual Swap: Prepping for 2021
2021 is just over the horizon and we can expect challenges and new opportunities galore. COVID will still be “a thing” and, for some, budgets will still be in flux. So let’s put our collective heads together to think positively and proactively about 2021. We’ll offer some tips based on 2020 and use Zoom rooms to collaborate on options. More info/register.
Hosts: Mariner Management and Billhighway
Facilitators: Peggy Hoffman and Peter Houstle, Mariner Management
Wed 9/23 at 1 p.m. – Optimizing Your AMS
Whether your association management system (AMS) is brand new or many years old, there are steps you can take to get the most from it. Walk through a “checklist” of activities you can apply immediately at your organization to improve the value and usefulness of your current system and data. You’ll hear specific, real-world examples of actions associations have taken to clean up their data, improve the use of their data management systems, and improve sales. More info/register.
Host: Aplusify
Presenters:
- Wes Trochlil, president of Effective Database Management
- Neeraj Garg, COO, Aplusify
- Barbara J. Armentrout, CAE (moderator)
Wed 9/23 at 1 p.m. – How the Council of Engineering & Scientific Society Executives (CESSE) Went Virtual with Their Annual Conference
Hear about CESSE’s first ever virtual annual conference, including platform selection, networking, and sponsorship. More info/register.
Host: CESSE
Presenters:
- Liz Giannini, Senior Operations Manager, CESSE
- Natalie Steenberg, Education Manager, CESSE
- Kunal Johar, CTO, OpenWater
- Matt Hughes, Projection AV
Wed 9/23 at 1 p.m. – Public Trust & Verified Credentials
Many organizations, like the International Academy of Public Safety and the Board of Certification for Emergency Nursing, are offering digital credentials that validate skills such as trauma response and anti-fragility training. Learn why verified skills and knowledge are necessary for any public-facing role, how digital credentials can be used on-the-job, and why agencies and organizations need to validate a range of abilities through credentials. More info/register.
Host: Credly
Wed 9/23 at 1 p.m. – #ExpoChat on Twitter
ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.
Wed 9/23 at 2 p.m. – Wild and Wonderful Sponsorship Ideas for Virtual and Live Events
Today’s sponsors crave more than simple brand recognition—they’re looking to establish meaningful engagement with attendees in unique ways. Learn how to develop engaging, interactive sponsored messages for both virtual and live events, which will not only leave your sponsors happy but create a richer experience for attendees. 1 CMP credit. More info/register.
Host: Northstar Meetings Group
Presenters:
- Jennifer D. Collins, CMP, President and CEO, JDC Events
- Keri McIntosh, Senior Vice President of Events, The Castle Group
- Elise Schoening (moderator), associate editor, Northstar Meetings Group
Thu 9/24 at 11 a.m. – Designing Your Career Path For Those Furloughed / Laid Off: Hosted by Meeting Sites Pro
Hear about the state of the hospitality industry and job market. Our panel will share best practices and share resources for tailoring your resume, social media branding, how to create a brand, networking, employer engagement, adjacent career paths, resilience, mindset, virtual interview tips, job openings, and more. More info/register.
Host: Meeting Sites Pro
Presenters:
- Kati Quigley, Senior Director, Microsoft
- Moira Igor, Director of Sales, Fairmont Grand Del Mar
- Jenna Lange, CEO, Lange International
- Gail Mercer-MacKay, CEO, Mercer-Mackay Solutions
- Meghan O’Malley, Manager, Brew Advisors & HR Manager, Meeting Sites Pro
- Jennifer Simpson, DOSM, AC Hotel Phoenix Biltmore
- Michelle Harty (moderator), CEO, Meeting Sites Pro
Thu 9/24 at 11:30 a.m. – Hybrid Events 2021: Strategies to Prepare for the Future of Events
Learn how to start combining the benefits of doing a virtual and in-person event at the same time so your association can reach a wider audience. Hear about the value of hybrid events and how to get ahead by starting to plan a successful hybrid event now. More info/register.
Host: YourMembership
Thu 9/24 at 12 p.m. – Planning in the Midst of Continual Change: A CEO Dialogue
We all strive to be proactive rather than reactive. We put detailed plans in place, set metrics for success, and evaluate benchmarks. We believe our plans enable us to be nimble and to pivot, but there are limits to this flexibility—and they have certainly been tested over the past six-plus months. Hear from colleagues about the planning processes that they have adapted (and re-adapted) to be responsive and forward-thinking during this unprecedented disruption. 1 CAE credit. More info/register (fee for ASAE non-members).
Host: ASAE
Presenters:
- Sharon H. Kneebone (moderator), IOM, CAE, executive director, National Society for Histotechnology
- Carla Balakgie, FASAE, CAE, president and CEO, National Automatic Merchandising Association
- Dresden McIntosh Farrand, MPA, MPP, CAE, chief executive officer, American Water Resources Association
- Trevor Mitchell, CAE, CEO and executive director, American Mensa LTD
- Scott Wiley, FASAE, CAE, president and CEO, The Ohio Society of CPAs
Thu 9/24 at 12 p.m. – Getting Ready for Your 2021 (Virtual?) Fly-In
Planning for 2021 is going to be completely different. Will your fly-in take place in person or virtually? Should you start planning for both options? How can you prepare your advocates to be successful no matter the format? Are there key takeaways and lessons learned from organizations that pivoted to virtual earlier this year? Hear from a panel of fly-in experts about their experiences and thoughts on preparing for 2021. 1 CAE credit. More info/register.
Hosts: National Institute for Lobbying & Ethics and the ASAE Government Relations and Advocacy Professionals Advisory Council
Presenters:
- Amy Showalter (moderator), Principal, The Showalter Group, Inc.
- Kevin Cain, Director for Governmental Affairs, Association of American Veterinary Medical Colleges
- Jewelyn Cosgrove, Director of Federal Government Affairs, Healthcare Distribution Alliance
- Davon Gray, Senior Director of Political Affairs, The American Institute of Architects
- Kevin Schultze, Senior Vice President, Soapbox Consulting
- Jennifer Varhalla, Manager of Professional Development, American Association of Nurse Anesthetists
Thu 9/24 at 12 p.m. – INBOUND 2020: New Breed’s Recap and Reaction
Hear New Breed’s takeaways and thoughts on all the HubSpot INBOUND sessions and announcements, including product updates, announcements and the hottest strategies, sessions and ideas from the event. More info/register.
Host: New Breed
Thu 9/24 at 1 p.m. – Event Hack Hybrid Games
Back in April 2020, we came together to hack the future of virtual events in the OG EventHack event. We’ve invited the best minds in events to work together and produce the industry’s largest playbook on hybrid events. Join us in this ten-week series, where the Virtual and In Person teams will square off and compete to produce the best hybrid crossover ideas. More info/register.
Host: Socio
Thu 9/24 at 1 p.m. – Creating Personalized Learning Journeys
Learn how important it is for learners to receive more personalized learning recommendations. These pathways could be for stand-alone courses or a clear path comprising of a series of learning interventions, resulting in greater engagement and a higher return on their investment. 1 CAE credit. More info/register.
Host: CommPartners
Presenters:
- Aaron Wolowiec, CEO, Event Garde
- Rich Finstein, CEO, CommPartners
Thu 9/24 at 2 p.m. – Setting Your Virtual Speakers Up for Success
The difference between a mediocre educational conference and a wildly successful conference: the quality of content, energy, and engagement provided by your speakers. In the virtual environment, your speakers are more influential to the success of your conference than ever before. Learn how to provide your speakers with the tools, resources, training, and support they need to perform at their best, delivering sessions that are full of energy, and guaranteed to educate and impress. 1 CAE credit. More info/register.
Host: Matrix Group
Presenters:
- Joanna Pineda, CEO of Matrix Group
- KiKi L’Italien, KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC
Thu 9/24 at 2 p.m. – Understanding the Digital Ad Revenue Potential of an Association App
Many associations have seen significant financial loss this year due to COVID-19. This has made finding new revenue streams more important than ever. Learn how leading member organizations are successfully leveraging in-app advertising and sponsorship to generate new forms of non-dues revenue. We’ll share current digital advertising trends and statistics, explore the current state of advertising in the association market, and guide you through how your organization can optimize these strategies. 1 CAE credit. More info/register.
Host: Clowder
Presenters:
- Charles Popper, President of the Wyman Company
- Brad LaTour, COO, Clowder
Thu 9/24 at 2 p.m. – Third Party Planner Secrets from a Former Google Executive Event Planner
Learn how to set goals and measure success whether it is in-person or online, develop a strategy for making streaming meetings engaging, and leverage the upsides of virtual. More info/register.
Host: Smart Meetings
Presenter: Gianna Cardinale Gaudini, author and former Google executive event planner
Thu 9/24 at 2 p.m. – Mastering the Sales & Marketing Volley (Behind the Scenes of Cvent CONNECT Virtual)
The importance of having tightly aligned sales and marketing teams isn’t new, but what is new is the sudden influx of virtual event leads that marketing teams are handing over to their sales counterparts. Find out how to drive more qualified leads, build smarter follow up plans, and accelerate leads through the funnel by using the rich engagement data captured during a virtual event. 1 CMP credit. More info/register.
Host: Cvent
Presenters:
- Myllisa Patterson, Senior Director of Event Cloud Marketing at Cvent
- Alex Rolfe, Vice President of Sales at Cvent
Fri 9/25 at 10 a.m. – Member ROI Simplified: Safeguarding Your Organization’s Future
The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.
Host: Ed Rigsbee, CAE, president at Rigsbee Research
Fri 9/25 at 12 p.m. – Meeting Executive Re-Think Tank: Lessons Learned from Hotel Openings & Restarting Live Meetings
Hear about recent face-to-face meetings held in the new environment, insight into the outcomes of those meetings, and the current legal dilemmas which we now face. We will focus on lessons learned during the re-opening phase and what we see happening in the months ahead. 1 CMP credit. More info/register (fee for non-MPI members).
Host: MPI
Presenters:
- Kristi C. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI
- Tyra Warner, Esq., PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia
- Melanie Clifford, Regional Director of Sales, M. Gibson Hotels
- Vito Curalli, CHA, Executive Director, International Sales and Industry Relations Hilton Worldwide Sales
- Nicole Unger, CMP, Vice President of Sales, Alliance
- Sven Boelhouwer, Freelance Event Professional, No Desk
Fri 9/25 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)
Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.
Host: Matchbox Virtual Media
Presenters:
- Ann H. Hoover, Vice President of Programs, Association Health Law Association
- Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
- Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
- Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media
Fri 9/25 at 2 p.m. – The Ethical Dimensions of the Board’s Duty of Foresight (Foresight Fridays)
During this series, we will discuss pre-selected foresight topics and questions. Participants will enjoy compelling future-focused learning. 1 CAE ethics credit. More info/register.
Host: Jeff De Cagna, executive advisor for Foresight First LLC
Tue 9/29 at 11:30 a.m. – Monetization in Hybrid and Virtual Events
Learn about the best ways to monetize your events, no matter if they’re 100% online or in hybrid format. More info/register.
Host: Swapcard
Presenters:
- KiKi L’Italien, principal consultant at Tecker International, speaker, and host of Association Chat
- Michael Leahy, sales leader
- Chloe Richardson, rebooking expert, sales coach, strategy consultant and onsite process manager
Tue 9/29 at 12:30 p.m. – – Meetings of Membership Minds
These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.
Host: The Business of Membership
Presenters: Dan Ratner and Scott Oser
Tue 9/29 at 2 p.m. – How to Look, Sound, and Think Better on Video
Host: KiKi L’Italien, principal consultant at Tecker International, speaker, and host of Association Chat
Guest: Chuck Espinoza
Wed 9/30 at 12 p.m. – Getting C-Suite Executives to Be Professional Development Thought Leaders and Champions (PD Town Hall)
Professional development strategy development and ongoing deployment success starts with the Chief Executive, the board, and the other “C-suite” staff leaders across an association. We will share and facilitate the exchange of success stories and proven practices for enlisting C-Suite executives as PD thought leaders, as well as focus on strategies to keep C-Suite executives engaged as PD Champions. 1 CAE credit. More info/register.
Host: ASAE Professional Development Professionals Community
Facilitator: Dr. Richard Chang, CEO of Richard Chang Associates, Inc.
Wed 9/30 at 6 p.m. – 21st Annual Power of A Virtual Summit Awards
For the first time in a virtual format, the 2020 Summit Awards will bring together association executives, industry partners, and business and community leaders for an evening to celebrate the value of associations and their impact on society. With the challenges presented by the COVID-19 pandemic, this year it is especially important that our community gather and celebrate our Summit Award winners and the collective power of associations. More info/register.
Host: ASAE
Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.
Creative Commons photo by Sergey Sheremet via Unsplash
Association Brain Food 